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DYLAN’S CANDY BAR STYLE GUIDE2013

CONTENTS 4. LOGO

6. LOGO USAGE

8. COLOR PALETTES

10. APPAREL FABRIC COLORS

12. TYPE TREATMENTS

14. MASCOTS

16. PATTERNS

19. SIGNATURE STRIPE

21. LEGAL LINES

23. CONTACT

DYLAN’S CANDY BAR STYLE GUIDE

LOGO DYLAN’S CANDY BAR STYLE GUIDE

PMS FULL COLOR LOGO

CMYK FULL COLOR LOGO

REGISTERED TRADEMARK MUST BE PRESENT ON LOGO.

ONE COLORLOGO

LOGO VARIATIONS


4

LOGO USAGE


TARGET COLORS VARY ACCORDING TO THE COLOR OF THE BACKGROUND.STEM COLORS VARY PER PROJECT - CONFIRM WITH YOUR DYLAN’S CANDY BAR CONTACT.

BLACK & WHITE LOGO TO BE USED ONLY WHEN ABSOLUTELY NECESSARY.


* OUTER RING ON MARTINI TARGET IS GREEN

* OUTER RING ON FIRST TARGET IS TURQUOISE

* OUTER RING ON GIFT TARGET IS PINK * OUTER RING ON CONE TARGET IS YELLOW

PMS FULL COLOR LOGO VARIATIONS

ONE COLOR LOGO

6

COLOR PALETTES


PMS COLORS

CMYK BREAKDOWN

P 164

P 1905 P 300 YELLOW 012

P 266

P 334

ORANGE 021

P 3135

C: M: Y: K:

03750

C: M: Y: K:

1005000

C: M: Y: K:

0701000

C: M: Y: K:

051000

C: M: Y: K:

1000700

C: M: Y: K:

799000

C: M: Y: K:

3100840

C: M: Y: K:

1000700

C: M: Y: K:

100 10 30 0

8


P 186

APPARELFABRIC COLORS


10

TYPE TREATMENTS


P 1905

P 267

P 286

P MAGENTA

YELLOW 012

P 349

P 3135

P 444

TYPE TREATMENTS


GILL SANS BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

GILL SANS LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

12

TYPEFACES


MASCOTSDYLAN’S CANDY BAR STYLE GUIDE

“CHOCOLATE” THE BUNNY

“VANILLA” THE BUNNY

14


PATTERNSDYLAN’S CANDY BAR STYLE GUIDE

CANDY SPILL PHOTOSHOP VERSION

CANDY STRIPEVECTOR VERSION

CANDY STRIPEPHOTOSHOP VERSION

CANDY SPILL VECTOR VERSION

16

SIGNATURE STRIPE DOT PATTERN

HOLIDAY PEPPERMINTCHOCOLATE SAYINGS

Attn: CB TeamAW #Re: DevelopmentDate: 3-23-2010SCREEN PRINT ON BLACK

ARTWORK ACTUAL SIZE

1356

BLACKWHITE

Life is uncertain, eat dessert first.

Don't wreck a chocolate experience by feeling guilty

CHOCOLATE is the only aromatherapy I need

If there is no

chocolate

in heaven, I'm not going I D

REA

M IN

CH

OC

OL

AT

E

EAT DESSERT FIRST

Ch

oco

late

keeps you young

CO

FFEE

, cho

cola

te, a

nd m

en:

som

e th

ings

are

just

bet

ter

RIC

H

Chocolate is ground from the bean of happiness

FIRST YOU CONSUME CHOCOLATE, THEN THE CHOCOLATE CONSUMES YOU

A li

ttle

ch

oco

late

is li

ke a

LO

VE

affa

ir

Hau

te c

hoco

late

,ha

ute

cout

ure

HA

UTE C

HO

CO

LATE, HA

UTE C

OU

TUR

E.

NU

TS JUST TAKE U

P SPACE W

HERE C

HO

CO

LATE OU

GH

T TO BE.

I could give up chocolate but I'm not a quitter.

Men cannot live on chocolate alone, but women sure can.

Forget LOVE, I’d rather fall in CHOCOLATE

Stre

ssed

spelledbackw

ards is de

sserts

DESSERT OR DISASTER

Life is uncertain, eat dessert first.

Don't wreck a chocolate experience by feeling guilty

CHOCOLATE is the only aromatherapy I need

If there is no

chocolate

in heaven, I'm not going I D

REA

M IN

CH

OC

OL

AT

E

EAT DESSERT FIRST

Ch

oco

late

keeps you young

CO

FFEE

, cho

cola

te, a

nd m

en:

som

e th

ings

are

just

bet

ter

RIC

H

Chocolate is ground from the bean of happiness

FIRST YOU CONSUME CHOCOLATE, THEN THE CHOCOLATE CONSUMES YOU

A li

ttle

ch

oco

late

is li

ke a

LO

VE

affa

ir

Hau

te c

hoco

late

,ha

ute

cout

ure

HA

UTE C

HO

CO

LATE, HA

UTE C

OU

TUR

E.

NU

TS JUST TAKE U

P SPACE W

HERE C

HO

CO

LATE OU

GH

T TO BE.

I could give up chocolate but I'm not a quitter.

Men cannot live on chocolate alone, but women sure can.

Forget LOVE, I’d rather fall in CHOCOLATE

Stre

ssed

spelledbackw

ards is de

sserts

DESSERT OR DISASTER

Grainy PG - F08 B-002A DO NOT PRINT

17

DCB DESSERT PATTERN (BLUE)

DCB DESSERT PATTERN (PINK)

SIGNATURE STRIPE


SIGNATURE STRIPE

DCB PMS STRIPE. TO BE USED IN THIS RATIO. SCALE PROPORTIONATELY. DO NOT STRETCH.

SIGNATURE STRIPE

SQUEEZED

STRETCHED

INCORRECT USAGE

TO BE USED IN THIS RATIO. DO NOT STRETCH.

CMYK STRIPE TRIM

PMS STRIPE TRIM

19

LEGAL LINES


LEGAL LINES

21

LONG VERSION

WEBSITE SHOULD BE WRITTEN AS FOLLOWS:www.DylansCandyBar.com

Mfd. for Dylan’s Candybar, LLCNY, NY, ®, ©

Manufactured for:Dylan’s Candybar, LLCNew York, NY 10065All Rights Reserved. ®, ©.

DYLAN’S CANDY BAR and the DCB Logo are Reg. TMs ® of Dylan’s Candybar, LLC. All rights reserved. ©

SHORTER VERSION

SHORTEST VERSION

LEGAL LINES

WEBSITE

CONTACTDYLAN’S CANDY BAR STYLE GUIDE

CONTACT

23

Mayumi AndoSenior Director, Creative212.620.2700 ext. [email protected]

FOR FURTHER CREATIVE INQUIRIES CONTACT:

CONTACT

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