duplikon lenticular prints

8/12/2019 DupliKon Lenticular Prints

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DupliKon Lenticular PFeasibili


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EXECUTIVE SUMMARY

DupliKon is manufacturing business in the form of a partnership

in Sta. Elena, Marikina City.


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Products


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Why Go Lenticular?

A novel concept

Highly noticeable

Projects simple marketing ideascreatively

Unfurls before & after, cause & outcomeeffects with ease

Gives a realistic view

Very Attractive

Engages interest for a lon

Boost up to the promotion

Very cost-effective

Replacement of old with winnovations

Durability


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Capitalization

Owners Capital Contribution

Stockholders SharesJeffrey C. Agaya 200,000.00

Angelito P. Caling 200,000.00

Minerva M. Manuel 200,000.00

Kristine Ivy V. Pagaspas 200,000.00

John Carlo C. Trinidad 200,000.00

Total Contributed Capital 1,000,000.00


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Business Logo


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The M


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CUSTOMERS

The target customers of the business will be souvenir shops anwithin Marikina City with a population of 90 based on the ListEstablishments 2013 (Masterlist) provided by the Marikina Cit

December 2013.

Business No. of CompaniesCatering Services 62Souvenir Shops 28

TOTAL 90


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COMPETITORS (Indirect)

TOTEX PRINTING SERVICESTotex is both a printing and a pbusiness owned by Joel F. Madamba.

LIGHT ENTERPRISESLight Enterprises is a printing businessMay G. Gole Cruz.

PRINTSOURCE, INC. Printsource Inc. is a printing business isMeiricel R. Tuason and is located at 2nd Flr. Bluewave Stripmall Highway, Sto. Nino, Marikina City and is by far the closest to thebusiness.


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DEMAND ANALYSIS

Historical Population

Year No. of Catering Services No. of Souvenir Shops T

2009 35 142010 36 212011 45 242012 51 242013 62 28


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0

20

40

60

80

2009 2010 2011 2012

35 3645

51

Historical Population of Caterers in Marikina

for the Past Five (5) Years

No. of Catering Services


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0

5

10

15

20

25

30

2009 2010 2011 2012

14

2124 24

2

Historical Population of Souvenir Shops in Marikina

for the Past Five (5) Years

No. of Souvenir Shops


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Projected Population

Catering Services

Year Population* Annual

Increase

Projected

Population

2014 62 10 722015 72 11 832016 83 13 962017 96 15 1112018 111 17 128


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Projected Population

Souvenir Shops

Year Population* Annual

Increase

Projected

Population

2014 28 4 32

2015 32 5 37

2016 37 6 43

2017 43 7 50

2018 50 8 58


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0

20

40

60

80

100

120

140

2014 2015 2016 2017

7283

96

111

1

32 3743

50

Fig 6.2 Projected Population of Souvenir Shops and Cat

for the Next Five Years

No. of Catering Services No. of Souvenir Shops


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Historical Demand of Caterers

and Souvenir Shops

Year Population

Expected

Customer

Frequency

Once Twice Thrice Four Times Fivan2009 49 14 17,031 26,241 27,250 14,1302010 57 16 19,812 30,525 31,699 16,4362011 69 20 23,983 36,951 38,372 19,8972012 75 21 26,068 40,164 41,709 21,6272013 90 25 31,282 48,197 50,051 25,952


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Projected Demand

Year Population

Previous

Demand

Annual

Increase

Projected

Demand

2,014 104 202,984 23,118 226,1022,015 120 226,102 23,118 249,2202,016 139 249,220 23,118 272,3372,017 161 272,337 23,118 295,4552,018 187 295,455 23,118 318,572


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SUPPLY ANALYSIS

Market Share of Competitors

YEAR

ANNUAL

DEMAND

ANNUAL

SUPPLY

MARKET SHAR

COMPETITOR

2014 226,102 93,016 41.14%2015 249,220 99,899 40.08%2016 272,337 107,292 39.40%2017 295,455 115,231 39.00%2018 318,572 123,758 38.85%


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Historical and Projected

Supply of Competitor

Competitors 2009 2010 2011 2012 2013 2014 2015 2016TOTEX PRINTING

SERVICES21,080 22,640 24,316 26,115 28,047 30,123 32,352 34,746

LIGHT

ENTERPRISES20,757 22,293 23,943 25,714 27,617 29,661 31,856 34,213

PRINTSOURCE,

INC.23,256 24,977 26,825 28,810 30,942 33,232 35,691 38,332

Total 65,093 69,910 75,084 80,640 86,607 93,016 99,899 107,29


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DEMAND SUPPLY ANALYSIS

Comparison of Projected Demand and

YEAR DEMAND SUPPLY

DEMAND

GAP

UNSATISFIED

DEMAND

2014 226,102 93,016 133,086 58.86%2015 249,220 99,899 149,320 59.92%2016 272,337 107,292 165,045 60.60%2017 295,455 115,231 180,224 61.00%2018 318,572 123,758 194,814 61.15%

=

=

100


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Projected Supply of DupliKon

YEAR DEMAND

SUPPLY

X

PROJECTED

(UNITS) SHARE2014 162,291 24,758 15.26%2015 177,774 27,773 15.62%2016 193,258 30,622 15.84%2017 208,742 33,290 15.95%2018 224,225 35,766 15.95%


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SALES PLANYEAR 2014s 2015 2016 2017

DEMAND

GAP105,261 115,164 124,680 134,608

MARKET

SHARE15.75% 16.03% 16.22% 16.32%

TOTAL

DEMAND

(UNITS)

35,616 39,961 44,169 48,231Total Sales 35,616 1,218,675 39,961 1,427,678 44,169 1,639,581 48,231 1,861,643


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Survey An


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TABLE 4.1 Frequency and Percentage of Target MarketOffering Printed Souvenirs

Choices Frequency Percentage

Yes 37 41.11%No 53 58.89%

TOTAL 90 100%

41.11%

58.89%

Fig. 4.1 Percentage of Target Market

that Offers Printed Souvenirs

Yes

No


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TABLE 4.2.1 Frequency and Percentage of CustomersAvailment of Button Pins

Preference Frequency Percentage

Once 5 20.00%Twice 8 32.00%Thrice 5 20.00%Four Times 4 16.00%Five And Above 3 12.00%

TOTAL 25 100%

20.00%

32.00%20.00%

16.00%

12.00%

Fig 4.2.1 Percentage of How Often Customers Avail ButtonPins

Once Twice Thrice Four Times Five and Above


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TABLE 4.2.2 Frequency and Percentage of CustomersAvailment of Calendars


Once 5 35.71%Twice 2 14.29%Thrice 3 21.43%Four Times 1 7%Five And Above 3 21.43%

TOTAL 14 100%

35.71%

14.29%21.43%

7.14%

21.43%

Fig 4.2.2 Percentage of How Often Customers Avail Calendars



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TABLE 4.2.3 Frequency and Percentage of CustomersAvailment of Invitations



TOTAL 33 100%

6.06%

9.09%

21.21%

12.12%

51.52%

Fig 4.2.3 Percentage of How Often Customers Avail Invitations



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TABLE 4.2.4 Frequency and Percentage of CustomersAvailment of Magnetic Photo Cards



TOTAL 16 100%

12.50%

18.75%

25.00%

12.50%

31.25%

Fig 4.2.4 Percentage of How Often Customers Avail Magnetic photocards



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TABLE 4.2.5 Frequency and Percentage of CustomersAvailment of Photo Bag Tags


Once 2 14.29%Twice 3 21.43%Thrice 0 0%Four Times 1 7%Five And Above 8 57%

TOTAL 14 100%

14.29%

21.43%

0.00%7.14%

57.14%

Fig 4.2.5 Percentage of How Often Customers Avail Photo bag tags



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TABLE 4.2.6 Frequency and Percentage of CustomersAvailment of Posters


Once 3 60%Twice 0 0%Thrice 0 0%Four Times 1 20%Five And Above 1 20%

TOTAL 5 100%

60.00%

0.00%0.00%

20.00%

20.00%

Fig 4.2.6 Percentage of How Often Customers Avail Posters



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TABLE 8 F d P t f C t


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TABLE 4.2.8 Frequency and Percentage of CustomersAvailment of Tumblers with Handle


Once 6 60%Twice 1 10%Thrice 3 30%Four Times 0 0%Five and Above 0 0%

TOTAL 10 100%

60.00%

10.00%

30.00%

0.00%0.00%

Fig 4.2.8 Percentage of How Often Customers Avail Tumblers with

handle


TABLE 4 3 1 Frequency and Percentage of


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TABLE 4.3.1 Frequency and Percentage ofAmount to Spend per Button Pin

Price Frequency Percentage

11-15 16 64%16-20 8 32%21-25 1 4%26-30 0 0%

TOTAL 25 100%

64.00%

32.00%

4.00%

0.00%

Fig 4.3.1 Percentage of Amount to Spend per Button Pin

Php11-15

Php16-20

Php21-25

26-30

TABLE 4 3 2 Frequency and Percentage of


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TABLE 4.3.2 Frequency and Percentage ofAmount to Spend per Calendar


31-35 5 35.71%36-40 9 64.29%41-45 0 0%46-50 0 0%

TOTAL 14 100%

35.71%

64.29%

0.00%0.00%

Fig 4.3.2 Percentage of Amount to Spend per Calendars

31-35

36-40

41-45

46-50

F d P f


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4.3.3 Frequency and Percentage ofAmount to Spend per Invitation


21-25 21 63.64%26-30 9 27.27%31-35 3 9.09%36-40 0 0%

TOTAL 33 100%

63.64%

27.27%

9.09%

0.00%

Fig 4.3.3 Percentage of Amount to Spend per Invitations

21-25

26-30

31-35

36-40

4.3.4 Frequency and Percentage of


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4 3 4 q y gAmount to Spend per Magnetic Photo Card


16-20 1 6.25%21-25 11 68.75%26-30 4 25%31-35 0 0%

TOTAL 16 100%

6.25%

68.75%

25.00%

0.00%

Fig 4.3.4 Percentage of Amount to Spend per Magnetic photo cards

16-20

21-25

26-30

31-35



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4 3 5 q y gAmount to Spend per Photo Bag Tag


11-15 5 35.71%16-20 9 64.29%21-25 0 0%26-30 0 0%

TOTAL 14 100%

35.71%

64.29%

0.00%0.00%

Fig 4.3.5 Percentage of Amount to Spend per Photo bag tags

11-15

16-20

21-25

26-30

4 3 6 Frequency and Percentage of


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4.3.6 Frequency and Percentage ofAmount to Spend per Poster


31-35 2 40%36-40 3 60%41-45 0 0%46-50 0 0%

TOTAL 5 100%

40.00%

60.00%

0.00%0.00%

Fig 4.3.6 Percentage of Amount to Spend per Posters

31-35

36-40

41-45

46-50



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4 3 7 q y gAmount to Spend per Tumbler without Handle


71-75 6 40%76-80 7 46.67%81-85 2 13.33%86-90 0 0%

TOTAL 15 100%

40.00%

46.67%

13.33%0.00%

Fig 4.3.7 Percentage of Amount to Spend per Tumblers without handle

71-75

76-80

81-85

86-90



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Amount to Spend per Tumbler with HandlePrice Frequency Percentage

81-85 4 44.44%86-90 5 55.56%91-95 0 0%96-100 0 0%

TOTAL 9 100%

44.44%

55.56%

0.00%0.00%

Fig 4.3.8 Percentage of Amount to Spend per Tumblers with handle

81-85

86-90

91-95

96-100



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Availed Button Pins by Customers in a MonthPreference Frequency Percentage

100 Below 3 12%101-200 4 16%200-301 5 20%301-400 3 12%401-500

10

40%

500 And Above 0 0%TOTAL 25 100%

12.00%

16.00%

20.00%

12.00%

40.00%

Fig 4.4.1 Percentage of Availed Button Pins by Customers in a Month

100 below 101-200 201-300 301-400 401-500

4.4.2 Frequency and Percentage ofA il d C l d b C t i M th


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Availed Calendars by Customers in a MonthPreference Frequency Percentage

100 Below 4 28.57%101-200 0 0%200-301 1 7.14%301-400 1 7.14%401-500

8

57.14%


28.57%

0.00%

7.14%

7.14%

57.14%

0.00%

Fig 4.4.2 Percentage of Availed Calendars by Customers in a Month

100 below 101-200 201-300 301-400 401-500 500 above

4.4.3 Frequency and Percentage ofA il d I it ti C d b C t i M th


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Availed Invitation Cards by Customers in a Month


100 Below 17 51.52%101-200 4 12.12%200-301 7 21.21%301-400 3 9.09%401-500

2

6.06%


51.52%

12.12%

21.21%

9.09%

6.06%0.00%

Fig 4.4.3 Percentage of Availed Invitations by Customers in a Month

100 below 101-200 201-300 301-400 401-500 500 above

4.4.4 Frequency and Percentage of AvailedM ti Ph t C d b C t i M th


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Magnetic Photo Cards by Customers in a MonthPreference Frequency Percentage

100 Below 5 31.25%101-200 2 12.5%200-301 4 25%301-400 3 18.75%401-500 2 12.5%500 And Above 0 0%

TOTAL 16 100%

31.25%

12.50%

25.00%

18.75%

12.50%

0.00%

Fig 4.4.4 Percentage of Availed Magnetic Photo Cards by Customers in a

Month

100 below 101-200 201-300 301-400 401-500 500 above

Table 4.4.5 Frequency and Percentage of Availed


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Photo Bag Tags by Customers in a MonthPreference Frequency Percentage

100 Below 8 57.14%101-200 1 7.14%200-301 0 0%301-400 3 21.43%401-500 2 14.29%500 And Above 0 0

TOTAL 14 100%

57.14%

7.14%0.00%

21.43%

14.29%

0.00%

Fig 4.4.5 Percentage of Availed Photobag Tags by Customers in a Month

100 below 101-200 201-300 301-400 401-500 500 above

Table 4.4.6 Frequency and Percentage of


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Availed Posters by Customers in a Month


100 Below 1 20%101-200 1 20%200-301 0 0%301-400 0 0%401-500 3 60%500 And Above 0 0%

TOTAL 5 100%

20.00%

20.00%

0.00%0.00%

60.00%

0.00%

Fig 4.4.6 Percentage of Availed Posters by Customers in a Month

100 below 101-200 201-300 301-400 401-500 500 above

Table 4.4.7 Frequency and Percentage ofAvailed Tumblers without Handle by Customers in a Month


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Availed Tumblers without Handle by Customers in a MonthPreference Frequency Percentage

100 Below 4 26.67%101-200 1 6.67%200-301 2 13.33%301-400 6 40%401-500 4 13.33%500 And Above 0 0%

TOTAL 15 100%

26.67%

6.67%

13.33%

40.00%

13.33%

0.00%

Fig 4.4.7 Percentage of Availed Tumblers without Handle by Customers in a

Month

100 below 101-200 201-300 301-400 401-500 500 above

Table 4.4.8 Frequency and Percentage ofAvailed Tumblers with Handle by Customers in a Month


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Availed Tumblers with Handle by Customers in a Month


100 Below 0 0%101-200 0 0%200-301 3 30%301-400 1 10%401-500 6 60%500 And Above 0 0%

TOTAL 10 100%

0.00%

0.00%

30.00%

10.00%

60.00%

0.00%

Fig 4.4.8 Percentage of Availed Tumblers with Handle by Customers in a Month

100 below 101-200 201-300 301-400 401-500 500 above



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4 5 q y gFactors Considered by Customers in Availing Printed Products


Price 37 100.00%Design 37 100.00%Quality 37 100.00%

Price

100.00%

Fig 4.5.1 Factors Considered by the Customer In Availing Printed Products

(Price)

Price


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Design

100.00%

Fig 4.5.2 Factors Considered by the Customer in Availing Printed Products

(Design)

Design


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Quality

100.00%


(Quality)

Quality

TABLE 5.1 Frequency and Percentage ofTarget Market Willing to Avail of Lenticular Prints


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Target Market Willing to Avail of Lenticular PrintsChoices Frequency Percentage

Yes 41 64.06%No 23 35.94%

TOTAL 64 100%

64.06%

35.94%

Fig 5.1 Percentage of

Target Market Willing to Avail of Lenticular Prints

Yes

No


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TABLE 5.2.2 Frequency and Percentage ofAvailment of Calendars by Correspondents in a Month


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Preferences Frequency Percentage

Once 9 50%Twice 4 22.22%Thrice 2 11.11%Four Times 1 5.56%Five And Above 2 11.11%

TOTAL 18 100%

50.00%

22.22%

11.11%

5.56%

11.11%

Fig 5.2.2 Percentage of Availment of Calendars by Correspondents in a Month


TABLE 5.2.3 Frequency and Percentage ofAvailment of Invitation Cards by Correspondents in a Month


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y pPreferences Frequency Percentage


TOTAL 55 100%

12.73%

10.91%

5.45%

9.09%61.82%

Fig 5.2.3 Percentage of Availment of Invitations by Correspondents in a

Month


TABLE 5.2.4 Frequency and Percentage ofAvailment of Magnetic Photo Cards by Correspondents in a Month



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TOTAL 36 100%

16.67%

22.22%

16.67%

16.67%

27.78%

Fig 5.2.4 Percentage of Availment of Magnetic Photo Cards by Correspondents

in a Month



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TABLE 5.2.6 Frequency and Percentage ofAvailment of Posters by Correspondents in a Month


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Availment of Posters by Correspondents in a MonthPreferences Frequency Percentage

Once 20 62.5%Twice 6 18.75%Thrice 2 6.25%Four Times

1

3.13%

Five And Above 3 9.38%TOTAL 32 100%

62.50%

18.75%

6.25%

3.13%

9.38%

Fig 5.2.6 Percentage of Availment of Posters by Correspondents in a Month


TABLE 5.2.7 Frequency and Percentage ofAvailment of Tumblers without Handle by Correspondents in a Month


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Once 9 32.14%Twice 8 28.57%Thrice 8 28.57%Four Times 3 10.71%Five And Above 0 0%

TOTAL 28 100%

32.14%

28.57%

28.57%

10.71%

0.00%

Fig 5.2.7 Percentage of Availment of Tumblers without Handle by Correspondents in a

Month


TABLE 5.2.8 Frequency and Percentage ofAvailment of Tumblers with Handle by Correspondents in a Month


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Once 18 85.71%Twice 2 9.52%Thrice 1 4.76%Four Times 0 0%Five And Above 0 0%

TOTAL 21 100%

85.71%

9.52%4.76%

0.00%

0.00%

Fig 5.2.8 Percentage of Availment of Tumblers with Handle by Correspondents in aMonth



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TABLE 5.3.2 Frequency and Percentage ofAmount to Sell per Calendar


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31-35 10 55.56%36-40 5 27.78%41-45 3 16.67%46-50 0 0%

TOTAL 18 100%

55.56%

27.78%

16.67%

0.00%

Fig 5.3.2 Percentage of Amount to Spend per Calendars

31-35

36-40

41-45

46-50

TABLE 5.3.3 Frequency and Percentage ofAmount to Sell per Invitation Card

Price Freq enc Percentage


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21-25 36 65.45%26-30 19 34.55%31-35 0 0.00%36-40 0 0%

TOTAL 45 100%

65.45%

34.55%

0.00%0.00%

Fig 5.3.3 Percentage of Amount to Spend per Invitations

21-25

26-30

31-35

36-40

TABLE 5.3.4 Frequency and Percentage ofAmount to Sell per Magnetic Photo Card


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16-20 14 38.89%21-25 20 55.56%26-30 2 5.56%31-35 0 0%

TOTAL 36 100%

38.89%

55.56%

5.56%

0.00%

Fig 5.3.4 Percentage of Amount to Spend per Magnetic photo cards

16-20

21-25

26-30

31-35

TABLE 5.3.5 Frequency and Percentage ofAmount to Sell per Photo Bag Tag


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11-15 16 57.14%16-20 9 32.14%21-25 3 10.71%26-30 0 0%

TOTAL 28 100%

57.14%32.14%

10.71%

0.00%

Fig 5.3.5 Percentage of Amount to Spend per Photo bag tags

11-15

16-20

21-25

26-30

TABLE 5.3.6 Frequency and Percentage ofAmount to Sell per Poster



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q y g

31-35 18 60%36-40 12 40%41-45 0 0%46-50 0 0%

TOTAL 30 100%

60.00%

40.00%

0.00%0.00%

Fig 5.3.6 Percentage of Amount to Spend per Posters

31-35

36-40

41-45

46-50

TABLE 5.3.7 Frequency and Percentage ofAmount to Sell per Tumbler without Handle



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71-75 19 67.86%76-80 9 32.14%81-85 0 0%86-90 0 0%

TOTAL 28 100%

67.86%

32.14%

0.00%0.00%

Fig 5.3.7 Percentage of Amount to Spend per Tumblers without handle

71-75

76-8081-85

86-90

TABLE 5.3.8 Frequency and Percentage ofAmount to Sell per Tumbler with Handle


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81-85 12 57.14%86-90 8 38.10%91-95 1 4.76%96-100 0 0%

TOTAL 21 100%

57.14%

38.10%

4.76%

0.00%

Fig 5.3.8 Percentage of Amount to Spend per Tumblers with handle

81-85

86-90

91-95

96-100

TABLE 5.4.1 Frequency and Percentage ofAvailment of Button Pins in a Month

No Of Orders Frequency Percentage


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No. Of Orders Frequency Percentage

100 Below 12 38.71%101-200 5 16.13%200-301 2 6.45%301-400 1 3.23%401-500 11 35.48%500 And Above 0 0%

TOTAL 31 100%

38.71%

16.13%6.45%

3.23%

35.48%

Fig 5.4.1 Percentage of Availed Button Pins by Customers in a Month

100 below 101-200 201-300 301-400 401-500

TABLE 5.4.2 Frequency and Percentage ofAvailment of Calendars in a Month



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100 Below 7 38.89%101-200 3 16.67%201-301 2 11.11%301-400 1 5.56%401-500 5 27.78%501 And Above 0 0%

TOTAL 18 100%

38.89%

16.67%

11.11%

5.56%

27.78%

0.00%

Fig 5.4.2 Percentage of Availed Calendars by Customers in a Month

100 below 101-200 201-300 301-400 401-500 500 above

TABLE 5.4.3 Frequency and Percentage ofAvailment of Invitation Cards in a Month

No Of Orders Frequency Percentage


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100 Below 14 25.45%101-200 6 10.91%201-301 3 5.45%301-400 4 7.27%401-500 28 50.91%501 And Above 0 0%

TOTAL 55 100%

25.45%

10.91%

5.45%

7.27%

50.91%

0.00%

Fig 5.4.3 Percentage of Availed Invitations by Customers in a Month

100 below 101-200 201-300 301-400 401-500 500 above

TABLE 5.4.4 Frequency and Percentage ofAvailment of Magnetic Photo Cards in a Month


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100 Below 14 38.89%101-200 4 11.11%201-301 4 11.11%301-400 3 8.33%401-500 11 30.56%501 And Above 0 0%

TOTAL 36 100%

38.89%

11.11%11.11%

8.33%

30.56%

0.00%

Fig 5.4.4 Percentage of Availed Magnetic Photo Cards by Customers in a Month

100 below 101-200 201-300 301-400 401-500 500 above

TABLE 5.4.5 Frequency and Percentage ofAvailment of Photo Bag Tags in a Month


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100 Below 11 39.29%101-200 4 14.29%201-301 2 7.14%301-400 3 10.71%401-500 8 28.57%501 And Above 0 0%

TOTAL 28 100%

39.29%

14.29%7.14%

10.71%

28.57%

0.00%

Fig 5.4.5 Percentage of Availed Photobag Tags by Customers in a Month

100 below 101-200 201-300 301-400 401-500 500 above

TABLE 5.4.6 Frequency and Percentage ofAvailment of Posters in a Month


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100 Below 12 37.5%101-200 3 9.38%201-301 2 6.25%301-400 6 18.75%401-500 9 28.13%501 And Above 0 0%

TOTAL 32 100%

37.50%

9.38%6.25%

18.75%

28.13%

0.00%

Fig 5.4.6 Percentage of Availed Posters by Customers in a Month

100 below 101-200 201-300 301-400 401-500 500 above

TABLE 5.4.7 Frequency and Percentage ofAvailment of Tumblers without Handle in a Month

No. of Orders Frequency Percentage


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100 Below 9 32.14%101-200 9 32.14%201-301 2 7.14%301-400 5 17.86%401-500 3 10.71%501 and Above 0 0%

TOTAL 28 100%

32.14%

32.14%

7.14%

17.86%

10.71%

0.00%

Fig 5.4.7 Percentage of Availed Tumblers without Handle by Customers ina Month

100 below 101-200 201-300 301-400 401-500 500 above

TABLE 5.4.8 Frequency and Percentage ofAvailment of Tumblers with Handle in a Month



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100 Below 18 85.71%101-200 2 9.52%201-301 1 4.76%301-400 0 0%401-500 0 0%501 And Above 0 0%

TOTAL 21 100%

85.71%

9.52%4.76%

0.00%0.00%

0.00%

Fig 5.4.8 Percentage of Availed Tumblers with Handle by Customers in aMonth

100 below 101-200 201-300 301-400 401-500 500 above

TABLE 5.5 Frequency and Percentage ofFactors Considered by Customers in Availing Printed Products



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Price 62 100.00%Design 62 100.00%Quality 62 100.00%

Price

100.00%

Fig 5.5.1 Factors Considered by the Customer in Availing Printed Products(Price)

Price

Fig 5 5 2 Factors Considered by the Customer in Availing Printed Products


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Design

100.00%


(Design)

Design


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PURCHASING OF INGREDIENTS

BUSINESS PROCESS WORKFLO


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CLEANING

CLOSING OF THE STORE

RECORDING OF BUSINESS TRANSACTIONS

SELLING

OPENING OF THE STORE

DESIGNING AND PRINTING OF PRODUCTS

PREPARATION


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Financial S

INCOME STATEMENT


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STATEMENT OF CASH FLOWS


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BALANCE SHEET


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CURRENT RATIO

YEAR CURRENT ASSETS CURRENT LIABILITIES PERCENTAGE RA2014 277,087.87 38,422.35 7.21 7.212015 320,631.87 39,986.94 8.02 8.022016 345,221.56 41,259.66 8.37 8.372017 365,294.55 43,645.46 8.37 8.372018 423,818.52 45,775.89 9.26 9.26


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QUICK RATIO

YEAR QUICK ASSETS CURRENT LIABILITIES PERCENTAGE2014 226,076.97 38,422.35 5.882015 266,538.68 39,986.94 6.672016 287,857.16 41,259.66 6.982017 304,511.93 43,645.46 6.982018 359,521.02 45,775.89 7.85


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INVENTORY TURNOVER

YEARCOST OF GOODS

SOLD

INVENTORY PERCENTAG

2014406,645.87 18,335

22.18

2015488,467.28 21,389

22.84

2016545,718.14 24,631

22.16

2017605,592.80 28,020

21.61

2018667,213.40 31,503

21.18


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NUMBER OF DAY'S INVENTORY

YEAR DAYS INVENTORYTURNOVER

DAYS

2014 360 22.18 16.23

2015 360 22.84 15.76

2016 360 22.16 16.25

2017

360

21.61

16.66

2018 360 21.18 17.00


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RETURN ON EQUITY

YEAR

NET INCOME

OWNER'S EQUITY

PERCENTAGE

RAT2014 207,026.29 300,000.00 0.69 0.69:12015 329,579.18 307,026.29 1.07 1.07:12016 460,916.74 336,605.47 1.37 1.37:12017 605,286.95 347,522.21 1.74 1.74:12018 743,993.31 352,809.17 2.11 2.11:1


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RETURN ON INVESTMENT

YEAR NET INCOME TOTALINVESTMENT PERCENTAGE RATIO

2014207,026.29 300,000.00

0.69 0.69:1.02015

330,071.18 300,000.001.10 1.10:1.0

2016461,920.92 300,000.00

1.54 1.54:1.02017

606,824.30 300,000.002.02 2.02;1.0

2018746,085.69 300,000.00

2.49 2.49:1.0

RETURN ON ASSETS


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RETURN ON ASSETS

YEAR NET INCOME TOTAL ASSETS PERCENTAGE2014 207,026.29

345,448.640.60

2015 329,579.18376,592.41

0.882016 460,916.74 388,781.87 1.192017 605,286.95

396,454.631.53

2018 743,993.31 442,578.37 1.68


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RETURN ON SALES

YEAR NET INCOME NET SALES PERCENTAGE2014

207,026.29 406,645.87 0.51

2015 329,579.18 488,959.28 0.672016 460,916.74 546,722.31 0.842017 605,286.95 607,130.14 1.002018 743,993.31 669,305.77 1.11


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DEBT/EQUITY RATIO

YEAR TOTAL LIABILITIES OWNER'S EQUITY PERCENTAGE2014 38,422.35 300,000.00 0.132015 39,986.94 307,026.29 0.132016 41,259.66 336,605.47 0.122017 43,645.46 347,522.21 0.132018 45,775.89 352,809.17 0.13

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