Company Introduction

2011

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Believing in our Goals is the first step to Achieving them.

Mission Statement DunaPro

To provide high quality international consumer goods to the highest satisfaction of consumers in partnership with multinational companies and domestic customers through a full fledged marketing and sales oriented distribution.

To consider the importance of our employees in their individual satisfaction and development.

To grant the opportunity to our principals, customers and owners to make a fair profit.

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DunaPro HistoryEstablished in 1992, Daniel Poisson opened the first full

service distribution company in Hungary.

The strategy: to cover all the sales, merchandizing, marketing, logistic needs of all the manufacturers we represent. To utilize synergies between companies and products to create an efficient and effective distribution system in Hungary.

DunaPro has grown into the largest independent Distribution company in Hungary employing around 80 persons and covering 12000 stores directly.

DunaPro’s annual turnover was in 2010 @ 8 Billion HUF

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Position on Market Retail Universe is about 20,000 shops

DunaPro Group visits more than 10,000 shops directly.

DunaPro van selling visits more than 8,000 shops. (small and large vans)

DunaPro covers: retail outlets – CBA/Coop/Reál, multinational chains, independent trade, wholesalers and HoReCa units

DunaPro is a brand owner : Pötyi and Nutravia

Market leader in many segments including, Bleach, Dishwashing, Sweeteners, Tex Mex, Croissants, Alcohol.

Largest private distributor in Hungary5

Sales Reps 12 people

Brand Manager

s4 people

Wholesale

Manager

Area Manager

s2 people

KAM 3 people

Costumer

Service4 people

Finance Assistant

Controller

IT Manager

Accountant

Logistic Assistants2 people

Marketing

Assistant

CFOLogistic Manage

r

Marketing

Manager

Van Sales Team

28 people

On-trade manager

Sales Assistant

Sales Manager

Executive

Assistant

CEO

Receptionist

Go For

DunaPro Organisational Structure - 2011

On-trade sales reps 7 people

Van Sales Manager

Sales trainer

Project Manag

er

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Our Brands – Food

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Our Brands – Non Food

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Our Brands – Alcohol

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Way of operation - 9 Steps of Selling

Our team works with the most effective sales methods, like the basic call procedure, to ensure achieving specific objectives with each customer:

1. Review plans2. Distribution, Merchandising check3. Approach4. Presentation5. Close6. Payment and Delivery7. Merchandising8. Records and Reports9. Call Analysis

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Basic sales training

Merchandising training

Coaching training

Presentation training

Leadership- training

On-trade training 11

Training programs -Internal and External

Induction training for new colleagues

Improvement of elementary and functional competencies

Development of leaders’ functional and elementary skills

Development of sales support systems

Van Sales Team-Field Sales Team-On-trade team

• „All for one, one for all”: Van sales team, field sales team and on-trade team of DunaPro are a complimentary sales force

• The routes are harmonized so that all 3 teams support each other’s work

• At alternative visit, teams support goals of the others

• This way we can avoid OOS and guarantee merchandising in between regular visits

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DunaPro Coverage

Modern TradePartner Number of shops Number of visits/

month

PENNY MARKET 175 0

TESCO 146 584

METRO 13 52

AUCHAN 12 48

INTERSPAR 30 120

SPAR 337 674

KAISER’S 20 40

CORA 7 28

MATCH 124 248

PROFI 74 0

MODERN TRADE TOTAL 938 1794

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Traditional and Independent trade

Partner Number of shops visited by DP

CBA TTL. 1 0565-ker 646 karát 40

Polus Coop 95BBK Raktár 64

CBA Központ I. Régió 132CBA Remízker 17

Cigar Centrum 13City Kankun 17

Delikát 58Halmschlager 17

Hansa Kontakt 155Kerekes 94

Integral M 60Palócker 99

Piliscsoport 67Szabó Kft. 25Vevőért 39

REÁL TTL. 889Élésker Kft 36Alaszka Kft. 82Alfiker 40Arzenál Kft. 243Alföld Szeged 51Kisalföld Fűszért 43REAL 1Taler Kft. 59Z+D Kft. 49Egyéb régiók 285

COOP TTL. 2 454ÉK Procoop 570Hét forrás Füszért 343Honi-Coop 307Mecsek Füszért 638Tisza Coop 398

Alföld Procoop 198Lekkerland 0

CBA+REAL+COOP Total 4 399

Independents 3 779

Traditional total: 817814

Stores in Hungary by category

Actual stores in 2010

number of stores     142Tesco 79

Cora 7

Interspar 30

Auchan 12

CBA 1

Metro 13

number of stores     749Profi 54

Penny 175

Tesco 32

Match 53

Spar 185

Kaiser's 20

Cba 88

Coop 108

Reál 22

Other 12

number of stores     918Profi 20

Tesco 18

Match 54

Spar 113

Coop 428

Cba 180

Reál 76

Other 29

number of stores     5644Tesco 17

Spar 28

Match 17

Cba 638

Coop 1900

Reál 492

Other 2552

number of stores     6353Cba 523

Coop 375

Reál 677

Other 4778

Total stores 13806

DunaPro Team Stores

Visited in 2010

number of visited stores 142Tesco 79

Cora 7

Distribution level   numerical 100,0%Interspar 30

    weighted 100,0%Auchan 12

CBA 1

Metro 13

number of visited stores 749Profi 54

Penny 175

Distribution level   numerical 100,0%Tesco 32

    weighted 100,0%Match 53

Spar 185

Kaiser's 20

Cba 88

Coop 108

Reál 22

Other 12

number of visited stores 907Profi 20

Tesco 18

Distribution level   numerical 98.9%Match 54

    weighted 99 %Spar 113

Coop 428

Cba 180

Reál 76

Other 18

number of visited stores 4295Tesco 17

Spar 28

Distribution level   numerical 76,1%Match 17

    weighted 85,6%Cba 580

Coop 1611

Reál 305

Other 1837

number of visited stores 3023Cba 397

Coop 307

Distribution level   numerical 47,5%Reál 486

    weighted 62,5%Other 1833

Total stores 9116

Hungarian Retail Market, 2010

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On-trade Coverage The number of on-trade outlets dealing with alcoholic beverages is around 15.000

The number of high potential outlets is limited.

Over 60% of Bacardi portfolio on-trade volume is generated by directly visited outlets (approx.

1200 outlets)

DunaPro differentiates four categories (based on Bacardi Way):

Image - objective is brand building & image building, little volumeTrendy, prestige places, visited by the stake holders, places wherenice to go from distance as well.

HV – objective is volume & awarenessQuality places which are popular among the consumers livingin that area.

SV- objective is volumeOther outlets where a limited portfolio has to be listed, butdue to its characteristics, location, quality and typeof consumers not priority places.

Other visitedNew or very low volume outlets, event outlets etc.

Other NOT visited (Contact through wholesalers)

DunaPro on-trade sales force regularly visit the Image, HV,SVand selected Other outlets.

70

150

13 900

Image

HV

SV

Othervisited

NOT visited

300

530

With our experience in taking over distribution. DP has experience in taking

over distribution with great success:

Example 1: Canderel sweetener takeover from Merisant Hungary. In 2006 we become distributor for Canderel (existing on the market for over 15 years). We paid limited administrative fees and improved the conditions with trade, secured the business and launched new products.

Example 2: Clorox takeover from Henkel in 2007. DunaPro took over Clorox bleach from Henkel with no condition loss in contract and with limited administrative fees. After preparations, from 1st July 2007, DP serviced trade partners with Clorox products. DP made a 20% price increase to bring the Clorox price to a strategically competitive retail price level. (we were 50% cheaper than our competition previously)

Example 3: EVM takeover in 2008. DunaPro took over the largest Hungarian owned/manufactured brand. Existing for over 50 years. These local brand are market leaders in a number of segments. Within a 3 month period we secured the distribution of over 350 SKU’s in more than 6000 shops. In both Modern and Traditional segments. From 2008 to 2009 we grew the business by +10% value. During this same period, P&G, Henkel, Reckitt Benckiser, Unilever all had declining value and volume sales.

DunaPro is proud of these accomplishments.

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DunaPro Success-stories

Num. and Wtd. Selling Distr. 51-200 sqm

Source: Ac Nielsen

Improvement on yearly unit sales2009 – 2011 Ultra Szavo Anti

Mildew

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DunaPro Fleet

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Brand new vans 23 VW Crafters 14 m3 load

compartment

New design Attractive and strongly recognizable

Product-logos on the vans

To strengthen visibility

Performance of Van selling in Tradional trade

JAN

FEB

MAR

CH

APRI

L

MAY

JUNE

JULY

AUG

SEP

OCT

NOV

DEC

JAN

FEB

MAR

CH

APRI

L

MAY

JUNE

JULY

AUG

SEP

OCT

NOV

DEC

JAN

FEB

MAR

CH

APRI

L

MAY

JUNE

JULY

AUG

SEP

OCT

2008 2009 2010

0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

IMPROVEMENT on SALES 2008-2010

cba coop other real

HUF

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Performance of Van selling

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Average in June 2005-2011

Measure 2005 2006 2007 2008 2009 2010 2011

Number of vans unit 6 7 8 9 10 24 23

Number of shops directly delivered

unit 1 207 1 765 2187 2398 2 890 5 756 5 945

Shop visits/month unit 2 672 2 687 2 771 3 687 3 841 9 246 9 210

Orders/shop/month unit 1 573 1 631 1 676 2 268 2 804 6 525 6 596

Strike rate % 59% 61% 60% 62% 73% 71% 72%

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Brand management

Brands are assigned to a Brand Manager fully responsible for the brand. She will be responsible for short and long term planning, implementation, control and analysis of sales and promotions.

Annual plans are set up continuously revised if needed.

Regional manager supports the brand manager with product information, while brand manager supplies all information on sales so decisions can be made much easier!

Brand Manager

Our logistic department daily tasks are managing and controlling stock level and maintain cost-efficient supply chain based on forecast data from sales

Raw material and finished goods stock-level optimization

Warehouse in and out delivery schedule management

Weekly order management

Constructive cooperation with co-departments ie. forecast procedure and export goal figures management

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Logistic department

Boy Logistics

DunaPro’s partner to support reliable, cost effective logistics

• perfect location (M1-M7-M0 junction)

• modern design (built 2003-2004)

• unique internal heights (14.3 m)

• „one stop” concept (wide service portfolio)

MASPED

• Bacardi warehouse historically

• Located near the city center

• Both tax free and tax cleared warehouse

68,000 m2

Logistics Centers

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Financial data and Corporate Structure

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Yearly 11 billion HUF

DunaPro group is a Holding company that fully owns each subsidiary to efficiently manage the business under specific units.

DunaPro Holding Zrt.

DunaPro Work

DunaPro Business

DunaPro Clean

DunaSweetDunaChemDunaPro Drink

Summary Experience – Over 18 years on Hungarian Market

Direct selling – 8000 direct visits = control on shop level.

Direct delivery – shop level, regional logistic centers, central warehouse.

Direct contact with approx. 1200 relevant key premium on-trade outlets

Coverage of all Modern trade, Domestic Chains, Independent shops and

Wholesalers.

Preserved in-depth Horeca knowledge and expertise

Visibility on shop level will secure top SKU’s and listed items.

Strong influence and experience on Non-Food, Food and Alcohol segments in

Hungary

Marketing and promotional strategy to strategically benefit brand

Solid financial background

Transparency

Flexibility

Culture and values 27