Drive interest to your jobs on LinkedIn – best practice

Desktop version… Targeted Updates Jobs targeted to my profile, automatically

shared by LinkedIn. Triggered by profile data and user behaviour

Question:We are worried that our jobs don’t get enough visibility.

Is there anything we can do except waiting?

Answer:Our algorithm ”Jobs You May Be Interested In” will

automatically share your jobs with relevant candidates. See examples below

Job you may be interested in:

HR Business Parter, NordicsGoogle

2

Home page version… Three Suggestions The three jobs that best fit my profile right now. Based on location, industry, function,

seniority and keywords

Mobile version… Jobs targeted to my profile, automatically

shared by LinkedIn. Triggered by profile data and user behaviour

GOODCreating awareness about the careers at the company through the company page in a sophisticated way is best practice. If you are able to keep people on the platform it is preferable. People that have logged in to Linkedin want to stay here.

NO!Spam… I am not working as scientist in Germany. It is not likely I will follow this company in the long term if this is the content they want to contribute with.

WELL…OKEncourage your employees share relevant jobs from personal profiles. It is likely that someone at IT knows other IT people. But still, this is not a viable long term strategy.

Question:So if it is not best practice to share individual jobs through

the news feed. What do we do? Answer:Drive interest through status updates and information that

are relevant for your followers and direct them to your company page on LinkedIn.