TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved

How to Successfully Sponsor Jobs on LinkedIn

TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved

Sponsoring a Job on LinkedIn

Today we will learn:

What to expect once you Sponsor Jobs on LinkedIn

Manage who on your team can sponsor jobs and where to view remaining budget

Sponsor jobs you already have posted to LinkedIn

Automatically sponsor categories of high priority jobs

Current bids overview

Review your results within Recruiter

TALENT SOLUTIONS

Showcase your most important jobs to the best talent

Erica Robertson

ACME systems

Sr. Software Engineer

JOBS YOU MAY BE INTERESTED IN

Feedback I See more »

SponsoredSoftware EngineerxyzCo – Sunnyvale, CA

xSoftware EngineerCommona – Palo Alto, CA

x

xSr. Software EngineerCrosswise Group – Palo Alto, CA

xSoftware EngineerTyler Corp. – Palo Alto, CA

• You control how often your job appears here

• Sponsored Jobs get 30-50% more applicants!

3LinkedIn Confidential ©2012 All Rights Reserved

TALENT SOLUTIONS

1 LinkedIn Homepage:

NewsFeed (Desktop)2 Job Search Page 3 Member’s Email Inbox

4

LinkedIn Homepage:

News Feed (Mobile)4

Reach Candidates with an Application Accelerator across multiple touch points

50% of LinkedIn’s traffic is coming from mobile and jobs are 10x more engaged on mobile

LinkedIn Job Seeker App5

TALENT SOLUTIONS

Manage who on your team can sponsor jobs

On the Admin page:

Click Sponsored Job Settings

TALENT SOLUTIONS

View remaining budget on dashboard

TALENT SOLUTIONS

Choose whether Admins or any Recruiter seat-holder can sponsor jobs

On the Sponsored Job Settings page:

Select Admin Only if you only want Admins to sponsor jobs, or select Anyone if any Recruiter seat-holder can sponsor jobs

TALENT SOLUTIONS

Sponsor jobs you already have posted to LinkedIn

On the Recruiter homepage:

Select Jobs Manage Jobs

TALENT SOLUTIONS

Sponsor jobs you already have posted to LinkedIn

1. Select the jobs you would like to sponsor by checking the boxes

2. Once you’ve highlighted the appropriate jobs, click Sponsor at the top

Tip: Use the filters and search bar on the left to find the jobs you want to sponsor quickly!

TALENT SOLUTIONS

Sponsor jobs you already have posted to LinkedIn

1. Set your Cost per click (the amount you will spend every time a candidate clicks on your sponsored job)

2. Set your Total budget (the total amount you will spend on each job you have selected to sponsor)

3. Click Start Campaign

TALENT SOLUTIONS

Sponsor a new job as you post it to LinkedIn

As you are posting a new job:

1. Check the box next to Yes, sponsor my job

2. Set your Cost per click

3. Set your Total budget

4. Click Post Job

TALENT SOLUTIONS

Automatically sponsor certain types of jobs

On the Recruiter homepage:

Select More Admin

TALENT SOLUTIONS

Automatically sponsor certain types of jobsSelect ‘Set Defaults’

On the Admin page:

Click Set Defaults

TALENT SOLUTIONS

Automatically sponsor certain types of jobs

Set defaults to automatically sponsor jobs that meet certain criteria:

• Select the appropriate Country, Job Function, Bid (Cost per click), and Budget

Note:

• To add additional defaults, select Add another Sponsored Job target

• To remove a current default, click the x on the right side of the popup box

TALENT SOLUTIONS

Add a source tag to your sponsored jobs: More>Admin>Sponsored Job Settings

Steps to tagging:  

• Go to “More>Admin>Sponsored Job Settings”

• Input a source parameter (e.g., source=SponsJobs or source=sponsored).  The source parameter that is suggested is a good example, but you will want to confirm the format with your ATS (some will use the syntax s= rather than source=, for example)

• Click “Save Settings”

TALENT SOLUTIONS

Sponsored JobsAverage Bids in the US by Function

TALENT SOLUTIONS 17

Budget guidance

$300-500 per role per month (as of Feb 2015)

• $5,000: sponsorship 15-25 unique jobs• $10,000: sponsorship of 30-50 unique jobs• $30,000: sponsorship of 100-200 unique jobs

**If you are sponsoring groups of jobs for the quarter (ie. Sales, Engineers, etc) make sure you allocate a total budget that will cover the total amount of jobs you will post within that category!

TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 18

Review your results

On the Recruiter homepage:

Select Reports Job Analytics

Note: you can also access analytics by clicking directly on the job title from the ‘Manage Jobs’ screen

TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 19

Review your results

Click on any sponsored job on this screen to view results Note: Alternately, you

can access analytics by clicking on the job title from the ‘Manage Jobs’ screen

TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 20

Review your results

Here you can see the key metrics on a particular sponsored job.

Note: Impressions will show you the number of times your job appeared in the sponsored placement

“Overview” tab for the particular job’s analytics

TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 21

Review your resultsCompare sponsored results with organic results

Applicant source analysis shows what percentage of job activity is coming from the sponsored placement

“Who’s Viewed This Job” tab for the particular job’s analytics

Activity Summary chart compares organic performance with sponsored performance for the specific job

TALENT SOLUTIONSLinkedIn Confidential ©2012 All Rights Reserved 22

Learn more about Sponsored Jobs:

Video tutorial (current Sponsored Jobs customers)

Get Sponsored Jobs for your company