build an engaged community on linkedin · community on linkedin washington state hr council....
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Build an Engaged
Community on LinkedInWashington State HR Council
Benefits of LinkedIn
Share content
Find answers
Post and view jobs
Make business contacts
Post & view training opportunities
Establish themselves as industry experts.
These groups have the potential to be a meaningful resource for their members, and a powerful tool in growing and strengthening local SHRM chapters.
Start Learning About Groups
LinkedIn Help Center –
https://help.linkedin.com/app/answers/detail/a_id/1164/~/groups---getting-started
Creating a Group
Inviting People to Join Group
Managing a Group
Sending Announcements to Group Members
Approving and Pre-Approving Group Members
Adding or Editing a Logo for Your Group
Using the LinkedIn Logo
Deleting Group Conversations & Comments
LinkedIn Groups
Recent BIG changes to LinkedIn Groups?
https://help.linkedin.com/app/answers/detail/a_id/61173/
LinkedIn Groups: A Moderator’s Field Guide can be found at:
https://smallbusiness.linkedin.com/content/dam/smallbusiness/
marketing/static-assets/pdf/linkedin-groups-ebook.pdf
Begin with a Plan
Begin with a plan but react
to your members based on
their actions
Don’t be afraid to change
course based on member
engagement or the lack of
You can’t keep doing more of
the same and expect
different results
Stay Focused
Your managers and moderators serve to maintain the group’s
focus, guiding discussions and removing distractions.
What is the common theme of your
group?
Are your discussions mostly
strategic, tactical, or a mixture of
both?
What makes this group unique
amongst competing groups?
Assign Ownership and Duties
Group managers have many of the same functions as
owners, but they cannot close or transfer ownership of
the group.
Group moderators can monitor discussions, moderate
comments, and feature discussions.
Group owners control membership,
discussions, settings, subgroups, rules
and more.
Managing the Group
Group Policy
Who is your group’s target audience? State the goal of
the group at the beginning of your policy.
What posts will be grounds for moderation or removal?
Keep this explanation short – you want to have an open
discussion, but within the confines of your stated goals.
What disciplinary actions will be enforced? In most
cases, moderators will ban offending members. You can
institute a warning process, but it’s a best practice to be
strict with offenders.
Sample Group Policy
Is available on the
Washington State Council's
website and can be
accessed at the following
link:
http://tiny.cc/3ccw4x
Expertise in Engaging Environment
Provide valued discussion and content for members – not to
merely promote your chapter’s products or services
Develop a content calendar
Catalyst for thought leadership and
community
Allow members to ask open-ended
questions to each other and suggest
tools and resources that might help
their business
Build Personal Branding
Highlight your top
contributors
Score your group content
and promote top
contributors
Prominently feature
manager’s choice
discussions you want
members to see
Stay Top of Mind
Congratulate group members on anniversaries and
promotions (and wish them Happy Birthday)
Set up to receive alerts anytime there is a post or comment
Welcome members with auto alerts
Drive repeat traffic with weekly
highlights of existing members
Send Announcements
Send Announcement Feature
Speak in the Member’s Language
Don’t intimidate with jargon
Don’t annoy members with
fluffy content or anything too
promotional
Lead the conversation, at
least initially
Devise a Plan to Attract Group Members
Utilize your own existing connections
Leverage existing membership
Welcome packet to new members
with invitation to join LinkedIn group
Include link in other communication
and on the chapter website
Easy to find and simple to join
A Little Secret About LinkedIn Groups
Summary Begin with a Plan
Stay Focused
Assign Ownership and Duties
Have and Share a written Group Policy
Use the groups expertise to create an Engaging Environment
Build Personal Branding
Stay Top of Mind
Speak in the Member’s Language
Devise a Plan to Attract Group Members
Thank You!
The webinar has been recorded and will be
made available for viewing on the
Washington State HR Council’s website
http://wastatecouncil.shrm.org/ .
For additional information or questions
please contact Melissa Faith,
Communications Director of WSHRC at