leveraging data: linkedin recruiter, jobs and talent pool analytics - talent connect 2013
TRANSCRIPT
Tavin Lanpheir Strategic Recruitment Product Consultant
Leveraging Data: LinkedIn Recruiter, Jobs, and Talent Pool Analysis
Nathan Williams Manager, Global Product Consulting
Use It to Make Better Hiring and Branding Decisions
Data
If you can’t measure it, you can’t manage it.
Use of Data Analytics in Recruiting Rising Rapidly Global average low at 23% but up 8% since 2012
14% 15% 15% 15% 15% 16% 19%
22% 22%
27% 27% 29%
37%
52%
0%
10%
20%
30%
40%
50%
60%
23% Average
“How well does your organization use data to understand talent acquisition effectiveness and opportunities?”
UK
Can
ada
US Bra
zil
Indi
a
Spai
n
Fran
ce
Italy
Chi
na
Sout
heas
t Asi
a
Nor
dics
Net
herla
nds
Ger
man
y
Aus
tral
ia
The Most Successful Employers Use Data To Measure Their Talent Brands Qualitatively and Quantitatively
Believe organization utilizes data well to make hiring decisions 22% 23% Regularly survey new hires to understand brand position 28% 34% Regularly measure employer brand in a quantifiable way 30% 33%
Overview of Analytics Available to You Job Analytics: Understanding who has viewed your job
Talent Pools: Identifying your target
InMail Analytics: Understanding your communications with potential hires
Recruiter Usage: Understanding your team’s activity
Pipeline Analytics: Understanding where to allocate your resources
Let’s Use LinkedIn Data to Plan, Prioritize and Put Into Practice
Plan Talent Pools
Put into
Practice Recruiter Usage InMail Analytics
Prioritize Pipeline Analytics
Job Analytics
Talent Pool Analysis Understanding External Talent
“Software Engineer” Keywords:
Talent Pool = 11,562
Talent Pool Analysis Understanding Internal Talent
=
Planning for the Future Data + CheckIn. Understanding Recruiting Events
=
Pipeline Analytics Understanding Where to Allocate Your Resources
Are you balancing your recruiting efforts across your
sourcing strategies?
Are you effectively prioritizing your recruiting activities based
your team’s activity?
1 in 5 clients regularly access the Talent
Pipeline Report.
Job Analytics Understanding Who’s Viewed Your Job
Can you quickly identify organizations that have
employees actively seeking your jobs?
1 in 3 clients regularly access the Jobs
Report
Are your jobs targeting the right audience?
InMail Analytics Understanding Your Communications With Potential Hires
Are you using templates?
Is talent responding to your engagement?
1 in 5 clients regularly access the InMail
Analytics Report
Recruiter Usage Understanding Your Team’s Activity
Can you uncover users that may need assistance with
efficient searching?
Do you know when it may be time to start organizing your
candidates?
1 in 2 clients regularly access the
Recruiter Report
Recruiter Usage Download Data Provides Additional Information
Are you utilizing the ability to do custom ratio analysis?
All Reports Offer Downloadable Data – Use It!
1 in 14 clients regularly download Recruiter
Report Data
Putting Data Into Practice
0.58
0.43 0.45
0.32
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
April May June July
Average Search Alerts Created
0
2.87 3.01 3.21
0
0.5
1
1.5
2
2.5
3
3.5
April May June July
Average Search Alerts Active
Data shows that spacer users aren’t creating new
search alerts and using about 3 per month when they have the ability to utilize up to 50.
Recruiter Usage What Do The Terms Used Within Recruiter Usage Reports Mean?
Consumption of LinkedIn Data is highly correlated with better recruiting outcomes (InMail)
10.3%
13.1%
15.2%
18.3%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
0 1 2 3
Months Report Viewed
InM
ail R
espo
nse
Rat
e
+87%
Consumption of LinkedIn Data is highly correlated with better recruiting outcomes (InPact)
14% 16%
19%
22%
0%
5%
10%
15%
20%
25%
0 1 2 3
Months Report Viewed
% H
ires
InP
acte
d (a
vera
ge) +59%
Consumption of LinkedIn Data is highly correlated with better recruiting outcomes (Job Views)
171
208
0
50
100
150
200
250
No Yes
Viewed Monthly Report?
Job
View
s pe
r Ope
n Jo
b (a
vera
ge) +21%
Now That You Can Measure, How Will You Manage?
Job Analytics
Talent Pools
InMail Analytics
Recruiter Usage
Pipeline Analytics
Q&A