EE – Jobs at EE Linkedin groupCase Study – June 2014

Following the merger of Orange and T-Mobile into the new

telecommunications network EE, attracting talent was a key

focus for the recruitment team to help make the network

thrive. The telecommunications industry notoriously recruits

hard to fill roles within B2B, technology, digital and

engineering, and EE was no different with the additional

challenge of being the first 4G network in the UK and

therefore pioneering technological advancements. On top of

this, with the launch of EE came a new employer branding

identity, company culture and vacancies which needed to be

communicated to potential candidates to highlight EE as an

employer of choice.

The Challenge

There were two key challenges facing EE and one

ultimate solution. A LinkedIn group titled ‘Jobs at

EE’ was created in order to build a talent pool for

EE recruiters, with the additional benefit of

sharing key EE messaging and job discussions in

order to inform, and attract those candidates

within the group to apply for a role at EE. Social

advertising across Facebook and LinkedIn was set

up in order to target EE’s key Head Office

audience and attract candidates in line with EE’s

B2B recruitment focus in 2014. Discussions within

the group were created in line with brand

messaging consisting of information about what

it’s like to work at EE, job application tips and to

advertise key vacancies in order to promote EE as

an employer of choice.

The Solution

Just 3 months after the launch of Jobs at EE,

the group had just under 1,000 members.

18% of this group membership was made up

of B2B and sales skilled individuals largely

with telecommunications experience in line

with EE’s recruitment focus for 2014. Group

moderation and the social advertising

campaign ensured that all members were

potential candidates for Head Office roles as

opposed to from a retail background which

was a key performance indicator for this

campaign. EE recruiters began to take

ownership of the group by introducing

themselves through the discussions feature,

resulting in them being contacted by potential

candidates about live or potential future

vacancies. Additional training was scheduled

for the EE recruiters in order to assist them

with making the most of this talent pool for

future business requirements.

The Results

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About us

Founded in 2006 and headquartered

in London, Carve is a boutique

consultancy that advises some of the

world’s leading organisations on the

strategic use of social media.

 

Our people-first approach helps

businesses build the systemic

capability to create value through

better connectivity and collaboration.

Results-driven, our programmes

include transformation through Social

Recruiting, Social Selling and

Enterprise Social Networking.

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