The Mobile Future Is Now

@lassi

7 billion

A Global Change

Info & ComputingOn Demand

Social Networksof friends &experts

Smart Devices

Entertainment

Commerce

Creativity

We Need a NewName for the“Phone”

"Seven Shades of Mobile" study, conducted by InsightsNow for AOL and BBDO, 2012.

“We shape our tools, but thereafter our tools shape us”

What is the Impact?§ When your customers can...

... access all the world’s information?

... connect to anyone, anywhere?

... tap into a device whenever?

... be entertained on demand?

... buy, sell or rent anything, wherever?

... make & create what they need?

"The future of [content] is all about people getting what they want, when they want, how they want it."

Jason KilarCEO, Hulu

Source: Google 2012

Intelligence

@lassi

Thanks to MakerStreetfor use of their Donk.ie

live opinion aggregation tool.