lassi kurkijarvi - the mobile future is now
Post on 21-Oct-2014
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The Mobile Future Is Now
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@lassi
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7 billion
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A Global Change
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Info & ComputingOn Demand
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Social Networksof friends &experts
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Smart Devices
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Entertainment
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Commerce
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Creativity
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Let’s compare to the results in
The Netherlands!
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We Need a NewName for the“Phone”
"Seven Shades of Mobile" study, conducted by InsightsNow for AOL and BBDO, 2012.
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Let’s compare to the results in
The Netherlands!
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“We shape our tools, but thereafter our tools shape us”
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What is the Impact?§ When your customers can...
... access all the world’s information?
... connect to anyone, anywhere?
... tap into a device whenever?
... be entertained on demand?
... buy, sell or rent anything, wherever?
... make & create what they need?
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Let’s compare to the results in
The Netherlands!
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"The future of [content] is all about people getting what they want, when they want, how they want it."
Jason KilarCEO, Hulu
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Source: Google 2012
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Intelligence
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Let’s compare to the results in
The Netherlands!
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@lassi