w&m 2009 – mobile applications now and the future - the application of technology
TRANSCRIPT
In ConfidenceIn Confidence
Mobile Applications now and the future - the application of technology
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I know what a third of you did before bed last night…..
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Mobile application users
• Most popular • 33% just before going to bed
• 27% whenever waiting for someone or something
• More likely to discover mobile applications and content • 36% from friends
• 21% from browsing and search
Source: GetJar survey
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Business Applications
• Horizontal mobile business applications:• E-mail
• Personal Information Management
• Messaging
• Vertical mobile business applications:• Field Support
• Sales Force Automation
• Fleet Management
• Supply Chain Management
• Telemetry
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Oracle Mobile Field Service
Mobile Field Service
• Speed Resolution with Complete Information Access- Enable agents to access and update complete customer, product, and service request information.
• Respond Quickly to Last-Minute Schedule Changes- Provide agents with updated schedules while on the road. Enable agents to anticipate additional requests with complete information about all installed products.
• Replenish Parts Based on Actual Inventory Levels- Enable agents to view parts on hand, order new parts, and view order status to reduce costs associated with over- and under-stocking.
• Speed Billing Cycles- Enable agents to record time, labor, materials, and expenses upon job completion, so billing process begins even before agent returns.
FEATURES AND BENEFITS
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Top Mobile Applications
Top 7 Applications:• Shazam
(Dial 2580)
• Opera Mini Browser
• Google Maps
• Wapipedia
• National Rail
• BBC
• Fring
Top 7 Categories:• Games
• Web browsers
• Chat / Free SMSs
• Dictionaries Music/media players
• Bluetooth hacking • File management/locking• Holy scriptures
Source: Mobile Monday and wearetheoriginals
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Brands are realising the potential
• Branded App
• All about the Brand
• Mobile App with advertising
Fun
Useful
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Branded Apps
‘In Lifestyle’ ‘In Game’
< In between >
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All about the Brand
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Mobile Applications with Advertising?
Top 7 Applications:• Shazam
(Dial 2580)
• Opera Mini Browser
• Google Maps
• Wapipedia
• National Rail
• BBC
• Fring
Content
then
Brand
Source: Mobile Monday and wearetheoriginals
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Top new Social Apps
3Guppies 3Guppies
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Top new Fun Apps (serious)A sound meter
© 2009 Future Apps Inc. All rights reserved
Voice Synthesis
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Top new Business Apps
Quickoffice
1. Companies don't have enough mobile workers
2. Organisations have other IT priorities
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How can I get these applications?
Pre loaded
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The future…
• MIDlet
Vs
•Browser
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Route Finder
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Local Directions
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Augmented Reality
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Translation
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Who we work with globally...
Terry Paleologos, Head of Mobile, TigerSpike are the most innovative company developing mobile applications. Their mobile technology teams are outstanding
Megan Brown , Group Manager, Digital Planning, TigerSpike are very good at finding creative solutions to problems as well as providing great input into strategy and direction
Annabel Hembry Head of Mobile,TigerSpike have been excellent in the scoping, planning, and delivery of services. They've added creative innovation to our services in conception and fulfillment.
Nic Newman - [email protected]
