Discover the Power of Business Storytelling

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Post on 09-May-2015

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Business Storytelling captivates, connects and convinces.

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  • 1.The Power of Business StorytellingDiane Windingland

2. Do you ever feelwork is like this . . . 3. The Heros Journey 4. Transformed State(What Could Be)Current State(What is) 5. YOU 6. Its all aboutCommunication 7. Its all about clearCommunicationfocused 8. Its all about clearCommunicationfocused message 9. Details, Details, Details,Details directors Alignmentmanagers cloudyClutter Communicationunfocusedprioritieschao Meetings sOverload manage coworkersEmail MeetingsMeetings issues message Power brand implications Points metricschallenges contextgoalschannels Confusion preconceptions 10. Or . . .DirectionUnderstanding Engagement 11. Who is?Faster than . . .More powerful than . . .Able to leap . . . 12. Why Stories?1. Stories are how we think2. Stories are how we relate 13. Storytelling:A Brain Connection 14. Pop Quiz 15. 3.14159 16. People Remember Stories 17. Stories Tap into Emotions 18. Stories Are Concrete 19. Its not aboutthe statistics,Its aboutthe story! 20. Are yourpresentationslike this? 21. U.S.A. Typical Weekly Food Revis family North Carolina, U.S.A.$341.98/week Spaghetti, potatoes, sesame chicken From the book Hungry Planet 22. Chad Typical Weekly Food Aboubakar family Breidjing Camp, Chad $1.23/week Soup with fresh sheep meat From the book Hungry Planet 23. Or . . . 24. A pictureis worth ____ _____. 25. A storyis worth 1000 pictures! 26. Your turn . . . 27. Stories Connect 28. 2 Main Ways to ConnectSimilarityIm like youVulnerabilityIm authentic 29. When you connectyou can convince. 30. People dont justbuy our shoes,they tell our story- Blake Mycoskie, TOMS Shoes