digital marketing workshop at aiesec in nigeria nlc 2015

1. Cultivating a culture of excellence in leaders STRANGERS TO PROMOTERS digital marketing workshop

2. Cultivating a culture of excellence in leaders

4. Cultivating a culture of excellence in leaders wHat is your favorite movie?

5. Cultivating a culture of excellence in leaders wHat is your marketing dream for your term?

9. Cultivating a culture of excellence in leaders I grew up in physical world, and I speak english. The next generation is growing up in a digital world and they speak social. And whether you're talking to customers or employees, you have to do it on a social platform because that's the language they speak. - Angela Ahrendts

37. Cultivating a culture of excellence in leaders Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

39. Cultivating a culture of excellence in leaders High-level, rich-media, establish deep emotional connection to basic human values and organizational values. Education focused packaging that provides for confidence in conversion. How-to guides, success stories, tips, FAQs, research articles. Resources to increase successes of customer experiences. Such as Starter Package eBooks, Experience Tip Sheet, Words of Advice from AIESECers, engagement. Deliver superior brand experience and customer service to create promotors and future loyal customers who share about their experiences Inspire Trust & Confidence Support Action & Convert Develop Empower To empower AIESECers to feel valued, appreciated and empowered to share their experiences activation of brand love Generate human-level connection and interest to the AIESEC essence (values, mission, purpose, people). Content Type Marketing Journey End Objective Bring life to AIESEC experiences through videos, blogs, testimonials, events, pr. Support users with resources for customer experience success (soft & hard tools) Connect value of opportunity with the needs of the potential customer Customer (Match to Complete) Promoter Stranger Customer Flow stage In Progress Open Lead Clear directions for action steps to becoming a customer Call-to-actions on opportunities and opportunity marketing previewing the experience. Attraction focused marketing that provides clear understanding of our full range of programs, and the benefits to themvalue propositions. Awareness Consideratio n Convert Delight & Loyalty

40. Cultivating a culture of excellence in leaders The AIESEC Marketing Flow High-level, rich-media, establish deep emotional connection to basic human values and organizational values. Education focused packaging that provides for confidence in conversion. How-to guides, success stories, tips, FAQs, research articles. Resources to increase successes of customer experiences. Such as Starter Package eBooks, Experience Tip Sheet, Words of Advice from AIESECers, engagement. Deliver superior brand experience and customer service to create promotors and future loyal customers who share about their experiences Inspire Trust & Confidence Support Action & Convert Develop Empower To empower AIESECers to feel valued, appreciated and empowered to share their experiences activation of brand love Generate human-level connection and interest to the AIESEC essence (values, mission, purpose, people). Content Type Marketing Journey End Objective Bring life to AIESEC experiences through videos, blogs, testimonials, events, pr. Support users with resources for customer experience success (soft & hard tools) Connect value of opportunity with the needs of the potential customer Customer (Match to Complete) Promoter Stranger Customer Flow stage In ProgressOpen Lead Clear directions for action steps to becoming a customer Signs up to Opportunities Selection Process Matched to Opportunity First Day of Experience Call-to-actions on opportunities and opportunity marketing previewing the experience. Attraction focused marketing that provides clear understanding of our full range of programs, and the benefits to themvalue propositions.

41. Cultivating a culture of excellence in leaders Facebook, Twitter & Instagram to attract Blog on aiesecnigeria.org/blog Offline+on-line/direct links Media partnerships with universities and on-line media Right content for the right platform ! Generate human-level connection and interest to the AIESEC essence (values, mission, purpose, people).

43. Cultivating a culture of excellence in leaders Call-to-action materials to download eBooks, whitepapers, or tip sheets Landing pages Application forms Email Marketing through newsletters. Connect value of opportunity with the needs of the potential customer

44. Cultivating a culture of excellence in leaders Call-to-action materials to download eBooks, whitepapers, or tip sheets e.g. Promo Booklets. Landing pages Application forms Support users with resources for customer experience success (soft & hard tools) Deliver superior brand experience and customer service to create promoters and future loyal customers who share about their experiences

45. Cultivating a culture of excellence in leaders Contests e.g. Best Story tellers Events Surveys Promo engagement To empower AIESECers to feel valued, appreciated and empowered to share their experiencesactivation of brand love

47. Cultivating a culture of excellence in leaders Tell a Story Be conversion Oriented Place the Right content at the Right platform at the Right time. Follow Brand Guidelines always. Search, Collect, Steal. Always ask for assistance or help when not clear! REMEMBER!!!

49. Cultivating a culture of excellence in leaders WATCHOUT FOR MaC LAB SPACE and Exclusive Design Workshop.

digital marketing workshop at aiesec in nigeria nlc 2015

Marketing

culture of excellence

leaders sharing

leaders strangers

leaders highlevel

dream customers

digital world

marketing dream

physical world