Digital Marketing ServicesBy Avaneendra, Vibes Communications

How do I get attention in the world of BIG data

SequenceClient Brief

Digital Marketing Strategy Objectives

What can Vibes offer

Search Philosophy

Social Engagement

Road Ahead

7 Pointer Vibes Strategy

Sample Digital Plan

Contact Us

Client Brief• Key objectives of the campaign would be

• Brand Building• Lead Generation

Does online fit with your overall strategy objectives?• Your offline strategy• Your short-term and long-term strategy

Digital marketing strategy objectives

Awareness Consideration & Intent Acquisition Support Engagement

Online you can measure KPIs at each stage!

Search Engine Optimization

Pay Per Click Advertising

Online advertising

Online PR

Lead generation

Social Media

Landing page optimization

Mobile acquisition touch points

Capturing data at the show-home, event or influence through the bank

Content marketing

Mobile marketing

Lead generation techniques

Website design personas

Content marketing

Email newsletters

Mobile Marketing

Customer Service and Support

Social Media

What can Vibes Digital offer

Organic is fiercely competitive place to play

A good organic search strategy should: • Involve good on-page SEO so search engines

can find you • Include a blog that is updated often with

insights pertinent to your industry (in order to increase inbound links and the number of pages crawled by search engines)

• Utilize site links and micro-sites to win more on SERPs

A better strategy will use paid to complement organic to ensure coverage on the SERP and to improve opportunities for clicks.

When it comes to paid… you want to be on top

Being first matters too

Sample SEO PlanMAJOR TASKS

• On Page SEO Activities• Off Page SEO Activities• Keywords Identification & SEO Plan Execution

Sample Google Plan             Proposal: Client Name

  Contact

   

   

   

   

Proposal SummaryTotal Cost Est. Impressions Reserved Impressions Est. Clicks Est. Views eCPM

Rs.1,00,000 38,37,810 -- 19,536 -- Rs.26.06

CHD Developers Locations India

    Languages English

           

Search 30-day Cost Est. 30-day Impressions Est. 30-day Clicks Est. CPC Est. CTRKeyword Targeting Rs.50,000 1,20,000 1,237 Rs.40.42 1.03%

           

GDN 30-day Cost Est. 30-day Impressions Est. 30-day Clicks Est. CPC Est. CTRPlacement Targeting Rs.30,000 16,60,220 8,026 Rs.3.74 0.48%

Topic Targeting Rs.20,000 20,57,590 10,272 Rs.1.95 0.50%

           

Total Cost Est. Impressions Est. Clicks

Rs.1,00,000 38,37,810 19,536

NOTICE: All non-reserve values quoted are estimates and do not guarantee future performance. Proposed auction inventory is subject to change due to market conditions.

SAMPLE FOR UNDERSTANDING

Be Social

Sample Social Plan

ROAD AHEAD

7 Point Program to drive Marketing Plan

1. Website Analysis

2. Microsite Development

3. Search Engine Optimization

4. Pay Per Click(Google Ads)

5. Social Media Engagement

6. Emailer Program

7. Affiliate Program

STEPS

7 POINT VIBES STRATEGY

Sample Digital PlanDigital Operations Category & Tactic

Primary Job(s) of Tactic Execution Strategy Intended Outcome Responsibility Cost per month

Organic

Client Microsite Acquisition, Retention & Brand Building

HTML Responsive Microsite User engagement through Digital & ATL Exercises

Vibes INR 25K(One time)

Email(Current Customers, Partners, Employees, New Prospects)

Acquisition, Retention & Brand Building

HTML Mailer Retain current customers through engagement

Vibes INR 10K/HTML Mailer

Social(New & Current Customers, Employees, Partners)

Acquisition, Retention & Brand Building

Social Campaign(On all leading platforms)

Reach targeted Audience Vibes INR 40K+Taxes/Month

Search(SEO) Acquisition Search Engine Optimization Pull effect Vibes INR 1.5K/Keyword/Month

Inorganic

Google Ads(Search) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes As per budget. Vibes would charge 20% for Ad optimization & management.

Google Ads(Display) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes As per budget. Vibes would charge 20% for Ad optimization & management.

FB, Linkedin & Twitter Ads Promotion, Acquisition Paid Ads Ads would be focused towards microsite.

Vibes As per budget. Vibes would charge 20% for Ad optimization & management.

Affiliate Marketing Promotion, Acquisition Affiliate campaign on partnered websites

Reach targeted Audience through affiliate portals

Vibes As per budget. Vibes would charge 20% for Affiliate management.

Creative & Content Services• Creative Services: Covers FB Creatives, Google Creatives

• Vibes can deliver 3-5 Creatives a day• Estimate can be provided post we get the exact requirements

• Content Services: Covers Copy, Blog etc.• Vibes can deliver 15-20 Ad copies a day• Vibes can deliver 1 Blog every 3 days• Estimate can be provided post we get the exact requirements

Detailing out-Website Development Website Model

o Type A-Static Website from Themeforest Theme 5-7 pages website Homepage, About Us, Products, Services, Picture Gallery, Clients, Contact Us Cost can be shared on request

o Type B-Dynamic & responsive Website 10-12 pages website All of the above pages Admin Control Cost can be shared on request

o Type C-Dynamic Group Website or Complex Website 15-20 pages website All of the above pages Admin control Cost can be shared on request

Detailing out-SEOOn Page Activities Keywords Research Meta Tags Optimization Sitemap Creation XML Sitemap Creation W3C Validation Google Analytics Setup Image Optimization Robots.txt optimization RSS feed generation & submission Hyperlink Optimization

Off Page Activities Back linking Competitor Analysis Page Rank Creation Page Rank submission Web 2.0 articles creation & submission Local listing optimization Directory submission Article Submission Social Bookmarking Google Maps

Platform related Sample Social PlanPlatform Content Strategy Sharing Frequency

FB News, success stories, Events, Trends etc.

Once a day

Twitter News, success stories, Events, Trends etc.

Once a day

LinkedIn Business Posting Twice a week

Youtube Video capsules Once a fortnight

Instagram Images sharing Once a day

Blog Best of content shared. SEO enriching content

1 Blog every week

Google Plus News, success stories, Events, Trends etc. SEO enriching content.

Once a day

Social Media Marketing Using Facebook• Side banner showing the company details such as what we are, what we do, contact us etc. • We can include our new product details - banner • We can publish notes and create groups.• We can put like box in out site.• We can create page for products, organization, celebrity etc.• We can upload photos, post links that direct to our site/blog.• We can create events like recent activities, upcoming events etc.• Create advertisements about the new & existing & upcoming products (adds are paid based on click & rate

/day).• View insight menu consist of daily, monthly, weekly user details, page views, unique page view etc.• We can create multiple admin for a page.• We can apply theme for the fan pages based on product introduction, product description etc.• We can send links, products details to the members, groups for getting opinion , reviews etc.

Social Media Marketing Using Facebook• We can send offers, promotional codes, discounts coupon to the members, groups etc.• Facebook allows to send messages to users you have no connection with we can make use of it.• Facebook provides classified add services.• We can make friends from our competitors. We have to send request to many friends (through

competitors or through search ). • Try to implement cross selling in website/product page (comparisons of products).• We need to add personal touch in marketing for it to work. Customize our communication in order to

stand out.• Highlight our brand we cannot make any compromise in quality and Brand establishment.

By using the above techniques we can achieve a huge traffic and sales

Social Media Marketing Using Twitter• Focus on Brand promotions & microblogging (140 characters)• Build strong & powerful relation ship with prospective customers• Attractive bio increases popularity .• Educate them with our new product their uses, advantages etc. and create an awareness and necessity • Filling up the page with quick technique & tips.• Use search.twitter.com & twellow.com to find more users.• We can easily gain followers by following the active members in twitter.• We will get followers by following the followers of experts, gurus or of our competitors in twitter.• When we follow 100 members we will get atleast 70 followers.• For getting the followers we have to follow many in a consecutive manner.• We can post a product, link etc. and ask for opinion and reviews.• We can use affiliate marketing & micro blogging.• Create banner about products, organizations etc.• We can post promotional codes for products such as discount coupon, buy 3 get 1 etc.

Social Media Marketing Using Twitter• Build a personal relation ship with the followers & create a trustworthiness among them.• Upload genuine photo, company logo or product logo.• Try to be human and give respect the values.• Don’t take the customer directly to the product page. Give them details description before taking them to

the product page.• The followers want something from us so we always want to sell some thing more than they expect.• Try to implement cross selling in website (pack include coke when we buy pizza ).• We need to add personal touch in marketing for it to work. Customize our communication in order to

stand out.• Highlight our brand we cannot make any compromise in quality and Brand establishment

By following the above techniques we can achieve a good traffic and sales using twitter

Social Media Marketing Using LinkedIn• We can create group and make others to follow us • We can request for the opinion and suggestion.• We can expose our skill set.• We can follow the companies and make other to follows us• We can create a professional network ask for opinion and reviews etc.• Increase your visibility.• Improve your connect ability.• Improve your Google Page Rank.• Enhance your search engine results.• Perform blind, “reverse,” and company reference checks.• Increase the relevancy of your job search.• Make your interview go smoother.• Gauge the health of a company.• Gauge the health of an industry.• Track start-ups.• Ask for advice. (LinkedIn Answers)

Thank YouAvaneendra MishraBusiness HeadVibes Communications Pvt. Ltd.+91 9650858881, +91 8586932861Avaneendra@vibescom.in, http://vibescom.in