bittarget digital marketing-leadgeneration in delhi/ncr

Lead Generation

Digital Marketing

[email protected] | www.bittarget.net

DIGITAL MARKETING SUITE

… is the easiest way to run great marketing campaigns on every channel.


TABLE OF CONTENTS

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Facebook Marketing

Twitter Marketing

Pinterest Marketing

Other Social Sites

Google Adwords

SMS Campaign

Email Marketing and Classifieds


FACEBOOK MARKETING

Facebook is a place where people go to connect with friends and family online.

Most realtors want to connect with friends and family of clients . It provides trust and word of mouth marketing.

How can you, as a good real estate agent, tap into this market?

How can you get your name and listings marketed to your local clients using this largest social networking site?


FACEBOOK MARKETING

Don’t use your personal Facebook account for your real estate services.

Why?

It lacks Professionalism.

You miss out on a lot of essential business features.

You can’t run Facebook contests, or check your Facebook Insights without a Page.

It’s really easy to make a Facebook Page. It’s worth the effort.

Set up a Facebook Page


FACEBOOK MARKETING TIPSPost about Your Neighborhoo

Use Images when you Update.

Post Events in Your Neighborhood.

Use Geo-Targeted Ads.

Post about Your Neighborhood

Engage with Contests.

Show you care about your clients.

Post your Listings.

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Twitter provides quick, mobile opportunities to keep connected to your clients.

Twitter gives you 140characters (or less), to giveupdates to your Followers.

Use it to engage, andstrengthen your relationships.

TWITTER MARKETING


TWITTER MARKETING TIPSTweet Tips about Staging and Moving.

Tweet Local News.

Tweet Questions.

Use Hashtags.

Use @mentions to Keep in Touch with Clients.

Use Contests, Sweepstakes and Group Offers.

Tweet about Your Listings.

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PINTEREST MARKETING

Pinterest is the fourth largest social site. It’s is all about connecting through images.

For a realtor, this is a great match. Your listings get sold by appealing to visual emotions, right?

Apply this to Pinterest.

On Pinterest, you set up boards, pin images, and engage by repinning, liking and commenting.


PINTEREST MARKETING TIPS

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Set Up a Board about Your Neighborhood.

Set Up Boards about Your Lifestyles.

Set Up Boards about Home Decor.

Set Up a Board for your Listings.

Use Hashtags.

Use Contests and Giveaways.

Cross-Promote with a Facebook Pinterest Tab.


OTHER SOCIAL SITES

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LinkedIn:Iinclude a good summary - why you’re a good realtor choice (both to buy from, and to sell through)Join local groups and participate in themKeep connected with your clients, and ask for referrals through the site (just as you would in person)

Blogs:Write about your knowledge of your tradeGet your clients clicking on to your website SEO, and fresh content directly on your website

Youtube:Videos to show your listingsVideo to introduce yourself (you can embed this onto your website too!)Videos to show off the best features in your neighborhoodMake video contests to get user generated content (UGC) from your clients


GOOGLE ADWORDS

Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results


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Targeted Results

You have Total Control – You set the Budget

Campaigns are Measurable

Pay only for results (ie when your advert is clicked)

Solid and Expansive Keyword Research

Deliver Compelling Adverts that Cause Click-Through (CTR)

Creating Effective Landing Pages (that initiate a “conversion”)

GOOGLE ADWORDS


Stock Market Alert – Markets down by 10%. Time to buy!..

--Your Ad Here!

SMS CAMPAIGN

• SMS Provides advertisers to the broadest possible target demographics– Urban and Rural – Students– Job Seekers– Stock Market Investors– Sub-urban markets– Even Farmers!

• Users get opt-in Messages from services for FREE.• SMS is bigger than WAP: Potential SMS Traffic estimated

at 300 million a month.


SMS CAMPAIGN

• SMS Ads can best get responses through click to call. • Response Rates

– Typical response rates on Click to call with offer – 0.5-1.5%

– With some offer – Response rates goes up to as much as 2.5%.

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Click to Call


SMS CAMPAIGN

Stock Market Alert – Markets down by 10%. Time to buy!..--Sign up with Just Holidays. Get 7.1 MP Digicam free. SMS HOLIDAY TO 5555

Click to Send Message• Click-to-Send a Message or Click-to-reply is effective

and doesn’t require a call centre number.• Though advertisers prefer this method, Users are

becoming wary of replying to a short code (Due to associated costs)

• Response Rates– Typical response rates on Click to call with offer –

0.5-1.5%– With some offer – Response rates may go up to

as much as 2.5%.


SMS CAMPAIGN

Stock Market Alert – Markets down by 10%. Time to buy!..--Buy stocks at Shear-Kahn. Use coupon code 4333 for Discounts at any store

SMS Coupons• SMS Coupons is a cost effective way for driving foot

traffic in physical / virtual stores. • Viral Campaigns - campaigns can turn viral if the

campaign has a real deal for the users.• Response Rates

– Typical response rates on Click to call with offer – 0.2-1.5%

– With some offer – Response rates may go up to as much as 2.5%.


CAMPAIGN FLOW

Your ads display within opt-in Messages

as a footer

Medium In-Game advertising

Click-to-call

Call To Action Fulfillment,Expansion

Your Brand Here

Stage

Scenario

Forward option within

the game drives virality.

Users can respond to your pages

User can take an action for your band. Distribute coupons or enable any

call to action

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E-MAIL MARKETING

Email marketing is one of the most important and a powerful aspect in your business marketing strategy.

For an effective email marketing campaign, you will require a foolproof strategy that will let you achieve your business goals.


E-MAIL MARKETING TIPS

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Prioritize audience growth

Make the priority customers feel special

Optimize email for mobile

Send relevant email messages


CLASSIFIED MARKETING

Classified ads marketing is the greatest process of posting free ads on classified ads website to grasp the directed viewers.

Form web traffic with classified ads is completely allowed of cost and get tons of traffic flow to your website.


CLASSIFIED MARKETING TIPS

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Cheap and easy way to connect with potential customers.

Great way to get the word out about your company.

Most businesses should be able to find some form of classified advertising.

It have an ability to spread the amount of billion credible consumers.


PLAN YOUR JOURNEY TOWARDS DIGITAL TRANSFORMATION

The changes needed by digital media and technology are huge. A long-term plan is essential . So, take the first step.


Say Hello, to us

Address:

Vasa Bittarget Pvt. Ltd.

A-88, 3rd Floor,

Sector-4, Noida

0120-455-4043 | +1 (980)-224-4583

[email protected]

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