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ONLINE REPUTATION MANAGEMENT

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ONLINE REPUTATION MANAGEMENT

[email protected] | www.bittarget.net

What’s included: 1. Definition of ORM 2. Understanding of ORM 3. Defining ORM Process

What’s in it for you: 1. Learning the basics of ORM 2. Able to prioritize & optimize workforce 3. Effectively use them to build & retain

brand reputation

Online Reputation Management

[email protected] | www.bittarget.net

Online Reputation Management

[email protected] | www.bittarget.net

Online Reputation Management

ORM deals with everything about your company’s brand in the online community. This community includes the entire web – search engines, forums, blogs, news sites, social networking sites, etc.

Definition:

In the future the internet will be filled with what others say about

our products/ services.

[email protected] | www.bittarget.net

Online Reputation Management

Online Reputation Management is first being mindful of your company’s online brand then building on that brand in the search engines (chances are this is where you are sought for the most) through social media and other websites that produce and disseminate content.

Understanding of ORM:

[email protected] | www.bittarget.net

Importance for an Individual

A few bad comments online can devastate a career.

They can affect his or her ability to be hired, to close deals or to

move up in an organization.

For an Executive

Online Reputation Management

[email protected] | www.bittarget.net

Importance for an Organization

How much you can sell.

The caliber of employee you can recruit.

The number of investors you can attract.

For many organizations a few bad comments that come

up high in the search rankings can be devastating.

This bad publicity can have an impact on sales, recruiting,

and morale.

Companies’ Reputation will Soon Dictate by:

Online Reputation Management

[email protected] | www.bittarget.net

Process of ORM:

Online Reputation Management

[email protected] | www.bittarget.net

Monitoring - Being mindful Develop a listening Process. This must include multiple methods for listening to what people might be saying about you online.

Include the use of multiple tools and alerts such as:

Alerts.com

Socialmention.com

Google alerts

Yotify

Online Reputation Management

[email protected] | www.bittarget.net

Preventing - Building on that brand

Online Reputation Management extends to these factors connected to you:

Your Name

Company

Brand(s)

Product(s)

High profile employees

Online Reputation Management

[email protected] | www.bittarget.net

Preventing - Building on that brand

Building your brand can start from getting all of your brand’s social media usernames. You can find it out using:

As soon as you know on which social media sites your brand is still available as a username, grab the opportunity to register it there.

Online Reputation Management

[email protected] | www.bittarget.net

Some of the key social media accounts you SHOULD get are:

Facebook profile / page

Twitter

Google+ Account / page

Quora

LinkedIn

Another great way to prevent bad reputation web pages from ranking as your

brand is to create and maintain a blog. SEARCH ENGINES LOVE BLOGS.

Preventing - Building on that brand

Online Reputation Management

[email protected] | www.bittarget.net

Cleaning - Fixing any damaging content to your brand

Once the damage is done and you don’t have any ammo to fire back, here’s what you need to immediately do:

Contact the owner of the bad reputation site and ask to put it down.

If it is against the law, contact any possibly concerned government body and

ask them for help to bring it down.

Ask Google to de-index it if there are any elements in the page against

Google’s guidelines.

Tips for Keeps: If you have not already taken your brand name as your

username in all the powerful social networking sites, do it. NOW!

Online Reputation Management

[email protected] | www.bittarget.net

Online Reputation Management

[email protected] | www.bittarget.net

Online Reputation Management

[email protected] | www.bittarget.net

Say Hello, to us

Address:

Vasa Bittarget Pvt. Ltd.

A-88, 3rd Floor,

Sector-4, Noida

0120-455-4043 | +1 (980)-224-4583

[email protected]