NCR IT Services Marketing Plan

Owner: Edward Szczeck

Mission Statement

• 24/7 I.T. support• Customer Satisfaction• Experienced Consultation• 50K in profits by the end of 2012

General Company Description• This company is an IT support firm• One year the goal is to gain 500 customers

and make enough overhead to no longer need external contracts or employment.

• Products and services will be directly marketed to any business and restaurant.

• NCR IT Services has over 15 years experience in the IT field, and we are licensed to design computer network infrastructure.

SWOT Analysis• Our strengths are computer technology and

knowledge through experience.• Solid information at an affordable rate. • Our weakness is the inability to market and

advertise our services due to high costs.• Our external opportunities are advertising to

small businesses and point of sale hospitality businesses.

Products, and Services

• $100 lifetime service plan. This plan allows for a 20% discount to all service related calls.

• VNC support through the internet at $50 per hour.

• If parts are needed authentic parts will be ordered from the manufacture.

• This is a service based company which will hold no inventory.

Marketing Plan

• Marketing through monthly circulations, flyers, email surveys, the internet, and businesses door to door.

• Currently, NCR IT Services markets on the YellowPages.com, St. Stephens Church Flyer, and the Food Service News paper that cycle monthly to over 10,000 local restaurants.

Market Research Economics

• Current demand in target market - There is a large demand for used or refurbished point of sale restaurant equipment.

• Growth potential and opportunity for a business of our size is strong in an economy that is about to recover.

Future Product Service Plans

• Plans are quarterly• 8 computers/ two printers – $3000.00• 16 computers/four printers -$5000.00 • 32 computers/eight printers- $9500.00 • 64 computers/16 printers- $18000.00

Competition Table of Our Top CompetitorsFactor Me Strength Weakness Competitor A Competitor B

Importance to Customer

ProductsWill be ordered x Held in inventory Held in inventory and

ordered1

PriceLow and Fair x High Highest 1

QualityExcellent x Good Good 1

SelectionServices only x Sales and service Sales and service 3

ServiceExcellent x Good for large

companyFair for a large

corporation1

ReliabilityGood dependent on

othersX Small business with

hundreds of team members

Large business with thousands of team

members

2

StabilityOne service one need X Since 1972 Since 1995 1

ExpertiseLicensed by state X Team of software and

hardware techsTeam of software and

hardware techs1

Company Reputation

New? X Good Fair 1

LocationNorth metro of Mpls X 5 state Nationwide 2

AppearanceGood but small

companyX Good Good 4

Sales MethodNone X Sales department Sales department 2

Credit PoliciesAll major cards

acceptedX All CC accepted All CC accepted 2

AdvertisingYellow pages.com and Food Service News

X Food service News and internet

Nation wide TV and Radio

1

ImageGood but small home

businessX Good Good 3

Marketing Mix Strategy: Price

• All customers receive a half hour of free consultation. Hourly:

• 0-25 miles of travel is free of charge. Labor is 50$• 25-75 miles of travel is 50$ trip charge. Labor is 50$• 75-125 miles of travel is 100$ trip charge. Labor is 50$• 125-175 miles of travel is 200$ trip charge. Labor is 50$• 175 miles or more is 400$ trip charge. Labor is 50$• All VNC sessions are the same as labor at the 50$ per hour.• Part orders will be assessed a 10% to 20% service fee.• Memory upgrades are 50$ for 1 gig and 100 for 2 gig.• We offer recycling of electronics for 10$ to 20$

Operational Plan

• The operational plan is to service customers with real I.T. solutions. This will be done from my home office through the use of our I.T. equipment and with our technical experience.

• We offer technical support and using dial up support when available. Onsite support will be offered when dial up/phone support fails.

Suppliers

• North Country Business Products Inc. at 9905 45th Ave N Plymouth, MN 55442

• Quality Retail Systems Rochester NY• Digikey Inc. MN• Micro Center MN• Osseo Electronics Auction Inc.

Management and Organization

• Management - Edward Szczeck President/IT Professional, Anna Ahlstrom Book Keeper, and Burns Brothers Associates for accounting.

Objective• To obtain 3 challenging network contract positions

per week that will utilize our knowledge, experience, and business talents in networking and data based technologies. This will ensure solid network architecture by optimizing network performance to provide the company and its customer’s efficient access to accurate information.

Professional, Advisory Support, and Summery

• Board of directors – Edward Szczeck and Anna Ahlstrom

• Management advisory board- none• Attorney – Thomas Motez Law Offices• Accountant – Burns Brothers Associates• Insurance agent – none• Banker – Blair Haselrud - Wells Fargo• Consultant or consultants – New Horizons• Mentors and key advisors –Former business owners :

Scott Spinks, Steven Auburn, and Gary Limborg