Digital Marketing for Millenials inBuilding Online Business

S Y A H Y A N A A Y U P U R B A S A R IH U M A S

I L M U K O M U N I K A S IF A L K U T A S I L M U S O S I A L D A N I L M U P O L I T I K

U N I V E R S I T A S I N D O N E S I A

A New Digital Marketing Model

There is a shifting media buys from offline to online.

The important thing is not only where the brands sell the product, but how they

communicate with consumers.

In business, the brand mostly build their digital marketing strategies through emotional

content experiences.

The consumers will voluntary share their experiences in using the brands products

through social media.

In building online business, we need to create an engaging content to keep the emotion

that the brands offer to the customers alive.

Social media becomes the main platform to get involvement from customers through

emotional content.

Creating DigitalContent

Reactivityt h e b r a n d m u s t b e r e s p o n s i v e t o

c u s t o m e r ’ s c o m m e n t s , c r i t i c s , a n d

s u g g e s t i o n s , s p e c i a l l y i n s o c i a l m e d i a .

Emotiont h e b r a n d h a s t o b u i l d a n e m o t i o n

t h r o u g h r e l a t e d c o n t e n t .

Proximityt h e b r a n d h a s t o m a k e c u s t o m e r f e e l

c l o s e a n d h a v e a c c e s s t o s h a r e t h e i r

e x p e r i e n c e s .

In the making of digital content, the brandhas to notice these things:

How Millennials Explore Social Mediato Build Online Business

Millennials own more devices than generations before them, so it’s an

opportunity to engage with customers by using the social media to enable

all demographics.

As a generation who cares with social issues, Millennials can reach their

customers through social campaign, because customers nowadays want to

buy a product from brand that care with social issues, and use social

media to spread the campaign.

Millennials is the generation that knows and understand the trend in

social media, it makes them easier to make a digital content for their

online business.

As an active user of social media, millennials can build an interaction

among customer and response their customer’s complaint in social media

faster.

Several Tips for Millennialsto Improve Social Media

Engagement

U s e F a c e b o o k t o h i g h l i g h t e m p l o y e e s a n d

r e a c h o u t t o f a n s .

G e t p e r s o n a l w i t h c u s t o m e r s o n T w i t t e r .

U s i n g c r e a t i v e h a s h t a g o n I n s t a g r a m .

G i v e a p e e k i n t o w h a t g o e s o n b e h i n d - t h e -

s c e n e o n S n a p c h a t .

M a k e s u r e t h e c o n t e n t i n e v e r y s o c i a l

m e d i a i s i n l i n e .

“SEO (search engine optimization) is primarilyconcerned with ensuring that our website rankshigher in search engine result. It can be used by

adding a few keywords to the site for searchengines to find” (Kelsey, 2015).

CREATING AN SEO STRATEGYTO ONLINE BUSINESS

S E O c a n b e u s e d t o o p t i m i z ed i g i t a l m a r k e t i n g s t r a t e g y ,s p e c i a l l y t h r o u g h w e b s i t e .

Knowing theTarget Market

Attracting potential customers who

are interested in what we have to

offer.

Identify the demographics of target

market.

Optimizing Google Analytics.

OptimizingWebsite’s Design

& Content

Creating website that fits the new

style of online browsing.

Creating a user-friendly website,

clear navigation, relevant SEO

keywords, and make a content

that has a good quality.

Social Media Roleand Monitoring

Customers will come to the website via social

media, so it’s important to optimize online

presence, in line with SEO.

Create an up-to-date, personalized, and engaging

approach through social media.

To be successful in digital marketing strategy, we

need to know how the SEO works by monitoring

the changes.

Sources

Alexei Kansara, V. (2016). The Digital Iceberg. The Business of Fashion. Retrieved 3December 2016, from https://www.businessoffashion.com/articles/fashion-tech/the-digital-iceberg-luxury-fashion-marketingCole, K. (2016). Posts | Launchmetrics. Launchmetrics. Retrieved 3 December 2016,from https://www.launchmetrics.com/resources/blog/how-to-create-a-strategy-for-your-fashion-brand-with-snapchatKelsey, T. (2015). SEO and your digital marketing strategy | Pronto Marketing. ProntoMarketing. Retrieved 3 December 2016, fromhttps://www.prontomarketing.com/2015/02/seo-and-your-digital-marketing-strategy/McGrath, B. (2013). 7 Ways to Improve Your Social Media Engagement : Social MediaExaminer. Socialmediaexaminer.com. Retrieved 3 December 2016, fromhttp://www.socialmediaexaminer.com/7-ways-to-improve-your-social-media-engagement/Windels, J. (2016). Millennials and Marketing: Why Brands are Getting it So, SoWrong - Social Media Week. Social Media Week. Retrieved 3 December 2016, fromhttps://socialmediaweek.org/blog/2016/03/millennials-marketing-why-brands-are-getting-it-so-so-wrong/