cómo vender vino a millenials - marketing & wine summit
TRANSCRIPT
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Marketing & Online Director
@EPAdesign
¡Buenos días!
#MktWine17
Emiliano Perez Ansaldi
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@EPAdesign#MktWine17
¿Cómo vender vino a Millenials?
El problema de los dos Iglesias
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@EPAdesign#MktWine17
Si tu contenido está pensado para TODOS,
probablemente no funcione para NADIE
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@EPAdesign#MktWine17
Mientras tanto en el mundo del vino…
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@EPAdesign#MktWine17
53% clientestienen más de 50 años
Fuente: BMC Strategic Innovation
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@EPAdesign#MktWine17
7/10 correosya se contestan en el móvil
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@EPAdesign#MktWine17
60% búsquedasya se hacen desde el móvil
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@EPAdesign#MktWine17
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@EPAdesign#MktWine17
1º en producción 1º en exportación
3º en valorFuente: winefromspain.com
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@EPAdesign#MktWine17
W E B S V I E J A S ( M U Y V I E J A S )
@EPAdesign
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@EPAdesign#MktWine17
¿ V E R S I Ó N M Ó V I L ?
¡¡¡2011!!!
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@EPAdesign#MktWine17
P U B L I C I D A D A N T I G U A
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@EPAdesign#MktWine17
¿ S O C I A L M E D I A ?
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@EPAdesign#MktWine17
¿Qué son los millenials?personas nacidas entre 1980 y 2000
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@EPAdesign#MktWine17
¿Por qué no toman vino?
En EEUU el 36% de los consumidores tiene menos de 35 años
Fuente: http://winemarketcouncil.com/
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@EPAdesign#MktWine17
N O L E S G U S TA E L S A B O R
@EPAdesign
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@EPAdesign#MktWine17
E S U N P R O D U C T O C A R O
@EPAdesign
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@EPAdesign#MktWine17
S N O B
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@EPAdesign#MktWine17
¿Cómo son los millenials?
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No comparten online. Viven online
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No comparten online. Viven online
No valoran la privacidad
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No comparten online. Viven online
No valoran la privacidad
No aceptan reglas que no entienden
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No comparten online. Viven online
No valoran la privacidad
No aceptan reglas que no entienden
Son responsables socialmente
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No comparten online. Viven online
No valoran la privacidad
No aceptan reglas que no entienden
Son responsables socialmente
Aprovechan el saber colectivo
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No comparten online. Viven online
No valoran la privacidad
No aceptan reglas que no entienden
Son responsables socialmente
Aprovechan el saber colectivo
Son impacientes
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@EPAdesign#MktWine17
Les encanta el branding
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@EPAdesign#MktWine17
¿Y qué es el branding?
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@EPAdesign#MktWine17
Marketing es lo que haces para conseguir clientes.
Branding es lo que haces para mantenerlos.
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@EPAdesign#MktWine17
Venta es lo que haces si no hiciste
nada de lo anterior.
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El vino es EXPERIENCIA
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¿Eres realmente diferente?
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“
@EPAdesign#MktWine17
– S E T H G O D I N
“El marketing actual es una batalla por captar la atención del cliente”
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@EPAdesign#MktWine17
¿Qué NO cambiará en 10 años?
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@EPAdesign#MktWine17
Recuerda:
Empíricamente, ya estamos más cerca del
2030 que del 2000
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@EPAdesign#MktWine17
Emiliano Perez Ansaldi vitalinnova.com [email protected]
Estrategia digital para hacer crecer tus negocios
Muchas gracias