Digital Age 2.0 - Brian Solis

Download Digital Age 2.0 - Brian Solis

Post on 14-Jan-2015

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  • 1. Innovation and
    Digital Marketing
    @briansolis

2. 3. Top Down
Bottom Up
4. 5. Social Media is About Sociology and Psychology More So Than Technology
6. We are defining a new era of society
7. Social Media
8. Content Context is King
9. The dawn of the contextual networks
10. Love
Passion
Life
Interests
Politics
Business
11. 12. An Audience with Audiences
13. 14. The Center of Attention
15. 16. 17. Closer
18. Yes!
19. 20. 21. 22. 23. 24. 25. People
People = the 5th Element
26. 27. 28. Consumer
Peer
Decision Maker
Advisor
Idea Generator
Influencer
Customer
Adversary
Advocate
29. Consumer
The Last Mile: The socialization of business
Service
Brand + Brand
Representatives
Brand Voice
Public Relations
Experience
Trust Zone
Peers
Consumer
Intent
Sales
Purpose
Experts
Influencers
Perception
Marketing
Influence
Value
Support
30. The 5 Is of Social Marketing
31. No Brand is an Island
32. Word of Mouth doesnt work, tell everyone you know
33. 34. 35. Social Objects are the future of marketing and communications
36. Paid
Social Graph
Word of Mouth
Social Media Optimization
Sponsored
Syndication
Banners
SEO
Sponsored Posts
Paid Tweets &
Posts
Virtual Goods
Value
Ads
Apps
Likes
The Social Media Ecosystem
Widgets
Broadcast
Brand
Empathy
Relevance
Video
Retweets
Sharing
Trending
INFLUENCE
REFERRALS
Podcasts
Tweets
Images
Tabs
Shares
Story
Check-ins
Updates
Content Marketing
Wall Posts
Blogs
Tweets
Posts
Livestreams
Video
Search Engine Optimization
Owned
Earned
Viral
FoFs
Participatory
37. Social Media Optimization
38. Syndicating Social Objects
Social Object
www.com
39. The art and science of influence
40. InfluenceThe ability to inspire desirable and measurable action and outcomes
41. Viral Videos arent Viral Until They Go Viral
42. Influencers wont magically find your content
43. We Must
Connect
the Dots
44. Do you know who is influencing your markets?
45. 1 + 1 = Many
46. Social Nicheworks
47. McAWilliams.com
Real Time vs. Right Time
48. 49. 50. Social Media is Rich with Emotion
51. Social Media is rich with emotional connections
52. 53. Behaviorgraphics
54. 55. Be Transparent
Authentic
Yourself
Believable
56. RRS
Relevance.Resonance.Significance
57. 58. Micro Disruption Theory & The Social Effect
Attention Aperture
Disruption
Point
Time
Resonance
59. Metrics: The Value + Innovation Cycle
Engage
Listen
Engage
Learn + Adapt + Create
Measure
60. #Engage
This is your time to