X: The Experience where Business meets Design - Brian Solis
Post on 16-Apr-2017
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social customer experiences that deliver real business results
Remember when traditional marketing worked?
Editorial calendars, tech stunts and real-time marketing programs say the opposite of thoughtfulness.
From Monologue to Dialogue
BrandWhat we say and do
ExperienceWhat people feel and shareExperience Divide
Your strategy is defined by the questions you ask and the answers you get.
ROIReturn on Ignorance
What is brand?
What is experience?
Behind every screen, every expression and impression, is a human beingnot a consumer.
WELCOME TO THE #EGOSYSTEM
Master Total Re-CXingPeople look at their phones 1,500x each week.
They spend 177 minutes on their phone per day.
The Future of Experience in 1 Picture
Micro-moments unfold through a variety of common I want scenarios that help people take steps or make decisions I want to learnI want to buyI want to knowI want to goI want to do
90%of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.
73%say getting useful information from a business is the most important attribute when selecting a brand.
More Mindfulness, Less Strategy.Marketing as Social ObjectsImpressionDeepEngagementOut of Mind orConnected Experience
THE A.R.T. OF ENGAGEMENTCTIONSAEACTIONSRRANSACTIONST
Remember when you were told to stop daydreaming and how it made you feel? Please dont stop.We need dreamers (and doers) now more than ever.#dontquityourdaydream
Brian Solis email@example.comAltimeter Group, a Prophet Companybriansolis.com@briansolisLinkedin.com/influencer/briansolisFacebook.com/thebriansolis
You cannot move in a new direction if you dont lead the way
You cant change anything if you change nothing to do so.