designing delightful experiences for job shoppers

Designing Delightful Experiences for Job Shoppers

© 2015 IBM Corporation2

“The war for talent is over. The talent won.”

Bersin :: 2014 Predictions :: http://wrd.cm/1YP5gVI

http://wrd.cm/1YP5gVI


Our field user research reveals a tremendous amount of job seeker tasks & needs…


… and at any given step, job seekers continue to lack information, tools, & support.


Job seeker’s experience is filled with uncertainty and anxiety

Knowledge Security Tools Planning Management

© 2015 IBM Corporation6 Bersin 2014 predictions http://bit.ly/1NXmT0f

"Our employees are no longer looking for a career, they're looking

for an experience.”

http://bit.ly/1NXmT0f


Today, eCommerce shopping experience is heavily influencing the expectations of job seekers


Reuters sites 3 top online activities - globally

BANKING SHOPPING JOB HUNTING

48%60% 41%

Reuters :: http://reut.rs/1Gm4fZP

http://reut.rs/1Gm4fZP


Let’s hear Becca’s story


BRAND

SOCIALMOBILE

CONTENT AUTHENTIC


So, how is job hunting like shopping?

STORE EXPERIENCE

SOCIAL EXPERIENCE

PRIMARY USER INFLUENCERS RECEPIENT

EXPLORING

$

VALIDATION PURCHASE

CONVENIENCE

TELEVISIONGOOGLEFRIENDSWINDOW SHOPPING

ONLINEFAMILY & FRIENDSFRIENDSWINDOW SHOPPING

FAMILY & FRIENDSBRIDE TO BEIN STORE SHOPPING

FAMILY & FRIENDSBRIDE TO BEIN STORE SHOPPING

ONLINESTORE

MOBILE EXPERIENCE

EDUCATION CONFIRMATION

ONLINE EXPERIENCE

KEY FUNCTIONALITIES, TACTICS AND MARKETING OPPORTUNITIES (Starting Point)

SEODATABASE MARKETINGMERCHANDISINGEASY WAY OF SAVING CREATING WISHLISTAND MORE...

VISUAL MERCHANDISINGCONTEXTUAL EDUCATIONPROPRIETARY CREDITPRODUCT REVIEWSINTERACTING WITH PRODUCT IN STOREAND MORE....

VISUAL MERCHANDISINGPRODUCT COMPARISONSELECTION TOOL (ACROSS DEVICES)SHARE ON FACEBOOKINTERACTING WITH PRODUCT IN STOREAND MORE.......

VISUAL MERCHANDISINGSELECTION TOOL (ACROSS DEVICES)SHARE ON FACEBOOKINTERACTING WITH PRODUCT IN STOREAND MORE.....

REPEAT PURCHASEPERSONALIZATIONINFLUENCE NEW PURCHASEAND MORE....

CONVENIENCEVALUE

EMOTIONAL CHOICE

Ranjana Sharma :: Echidna


What can we learn from eCommerce Design & Marketing

practices?

Brand“You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.“

~ David Ogilvy


Product reputation = Workplace reputation

Wired 2013:: http://wrd.cm/1YP5gVI LA Times 2015 :: http://lat.ms/1JDl4iM

http://wrd.cm/1YP5gVI

http://lat.ms/1JDl4iM


Brand :: Creating insistence

Ideally, your brand should be the first one that comes to their minds within specific product categories and associated with key consumer benefits.

Shopify :: Tucker Schreiber :: http://bit.ly/1N1n5wO

“

http://bit.ly/1N1n5wO


Brand :: Its ever-lasting influence

Get Elastic :: Linda Bustos :: http://bit.ly/1KOMJ4q

http://bit.ly/1KOMJ4q


Brand :: Tell what makes you unique


Brand :: Let your brand character shine through


Brand :: Be where people are

Bazaar :: Lauren A Fisher :: http://bit.ly/1j3bfWx

http://bit.ly/1j3bfWx


Brand :: Change the branding rules

Shopify :: Tucker Schreiber :: http://bit.ly/1LkgoG5

417coffee :: John Vaughan :: http://bit.ly/1j3cogR

http://bit.ly/1LkgoG5


Brand :: What we are doing today

… which can be easily adopted to any customer brand

Engaging, branded experience extending from the Career site into the Talent Suite leveraging Culture Fit Quiz and other company content…


Brand :: What we could be doing tomorrow

[email protected]

Send us your ideas or thoughts:

mailto:[email protected]

Mobile & Responsive“Mobile users will do anything and everything desktop users will do, provided it’s presented in a usable way.”

~ Brad Frost

© 2015 IBM Corporation

“We are no longer in a mobile first world, we are in a mobile only world.”

~Larry Page

© 2015 IBM Corporation

Mobile Responsive :: Some fun facts

Undercover Recruiter :: http://bit.ly/1jANfKk Shopify :: http://bit.ly/1jANrcG

“People do not put their phone down then go find a desktop to do something. The use their phone.”

~ Larry Page

“Average smartphone user checks their phone up to 221 times per day.”

~ Paul Cousineau, Amazon

http://bit.ly/1jANfKk

http://bit.ly/1jANrcG


Mobile Responsive :: Optimize experiences to be simple, beautiful, & mobile / responsive


Mobile Responsive :: Use easy, frictionless checkout approach


Mobile Responsive :: Personalize (humanize!) based on usage and data


Mobile Responsive :: Leverage context, e.g. location, situation, and time


Mobile Responsive :: Get ready for Mobile 3.0 through IoT and wearables

Gt Elastic :: http://bit.ly/1JGXIZM

http://bit.ly/1JGXIZM


Mobile Responsive :: 5 current must-haves for Talent Acquisition

Get your career site optimized.

One click. Maybe two.

Get comfortable accepting profiles instead of resumes.

Measure you career site web traffic better.

Deliver what candidates want.

The Hiring Site :: Tim Sackett :: http://cb.com/1jB4Wth

http://cb.com/1jB4Wth


Brand :: What we are doing today

Talent Suite Onboarding Lead Manager

Assessments Candidate Experience Recruiter & Hiring Manager


Mobile Responsive :: What we could be doing tomorrow

[email protected]



Social“Ratings and reviews make a material difference to consumers. They influence purchase decisions – that’s a given.”

~ Daniel Hewitt


92 % percent of people believe friends and

family over marketing hype for consumer brands.

Forbes :: Kimberly A. Whitler :: http://onforb.es/1NXiuKM

http://onforb.es/1NXiuKM


48% of job seekers say reviews posted on Glassdoor in the last six months have the

most impact on their perception of the employer brand

New Talent Times :: Erin Osterhaus :: http://bit.ly/1jANfKk

Social :: It’s no different for Talent Acquisition

http://bit.ly/1jANfKk


Social :: It’s not just about reviews, liking, and sharing…


Social :: You can weave in social in creative & relevant ways


Social :: Blogs & social sites are great (but how current & easy are these to find?)


Social :: What we are doing today


Social :: What we could be doing tomorrow

[email protected]



Content“Content is anything that adds value to the reader's life.”

~ Avinash Kaushik, Google


Content :: The many facets of eCommerce content

Salmon Limited :: http://bit.ly/1OcONag

http://bit.ly/1OcONag


Content :: The many facets of eCommerce content, cont.

Salmon Limited :: http://bit.ly/1OcONag

http://bit.ly/1OcONag


Content :: The power & diversity of video

Shopify :: Richard Lazazzera :: http://bit.ly/1P9qWHK

Storytelling & Product Showcase Entertainment + Product Highlight Showcasing Product Features

Product Review/Selection AdviceEntertainment + Product Feature

http://bit.ly/1P9qWHK


Content :: Are you using video at each phase of your candidates’ journey?

Authentic“We have to dare to be ourselves, however frightening or strange that self may prove to be.”

~ May Sarton


Authentic and Personal

Of A Kind :: http://www.ofakind.com/ :: http://bit.ly/1Lhf2vQ

http://www.ofakind.com/

http://bit.ly/1Lhf2vQ


Content :: Adding personal touches

Shopify :: Tucker Schreiber :: http://bit.ly/1LkgoG5

http://bit.ly/1LkgoG5

Summary


It’s not about job seeking anymore, but about

job shopping experience


Could this be your job detail page of the future?

Complete the short survey for this session in 3 easy steps: 1. Download the IBM Smarter Workforce mobile app.2. Log in with your email address and password: “swf2015”.3. Locate session in the agenda section of the app and complete the session survey!

Enjoyed the session? Suggestions? Give us your feedback!