delight 2014 | change can be delightful: digital strategy at harvard
TRANSCRIPT
Change can be delight-ful:
digital strategy @ Harvard
Perry Hewitt | October 6, 2014
Photo credit: Strolic Furlan
1. Re-imagining a news
platform: From static destination to active
syndication
2. Getting social: Aggregated, coordinated,
shareable (& true)
TODAY’S CHANGE STORIES
3 months from conception to launch
• Managed small internal
team + vendors
• Trained editors on CMS
• Ported 500 stories and
iFramed the rest;
redirect strategy
• Moved hosting from in-
house to MediaTemple to
Rackspace
2013
Continued to iterate based on audience needs, analytics data, news trends
• Platform for storytelling
• Responsive
• Award-winning
1st University Twitter account
1st University YouTube channel
1st #harvard10
1st aggregated mobile application
0 to 3.6M fans in 5 years
Find a quick win that solves a problem
Embrace and celebrate the MVP versus
detour down consensus highway
Allow risk, but know what’s acceptable
failure
Share your mistakes and lessons learned
In the enterprise, keep one eye on the
horizon
Checklist for change agents
“pragmatic fields from science to politics to business are looking to design for ‘inspiration, alternative processes, metaphor and a bit of uplift’”