define your twitter mission and execute for real results
TRANSCRIPT
Define Your Twitter Mission and Execute for Real Results
Laura “@Pistachio” Fitton
Laura Fitton, Spring 2007 Homebound mom. Two kids under two.
NO business network in Boston
What’s Web 2.0?
Do I upgrade
my browser to see web
2.0?
Twitter is
Dumb!
Heh.
http://discover.twitter.com/first-tweet
Twitter is
Dumb!
Laura @Pistachio Fitton Evangelist, HubSpot Founder (acq. By HubSpot)
WHAT ARE YOU DOING?
WHAT ARE YOU DOING?
WHAT ARE YOUR RESULTS?
RESULTS.
MISSION
1. Who & What (Value)
2. Why
1 WHO & WHAT
[@OurAcct] is where
[who] can find
[value offered]
MISSION
BIO
“Follow us for…”
“Follow Us For…”
2 WHY
WHAT’S IN IT FOR THEM?
Influence (was) ATTRACT
attention to yourself
PROVIDE attention & value to others
Influence (is)
1. Iden5fy your target audience 2. Know what they’re looking for 3. AAract and engage them
4. Build trust and earn leads 5. Measure and improve
Execute for Real Results
1 IDENTIFY TARGET AUDIENCE
WRITE DOWN: Everything You Know About Personas
1 What are their challenges?
2 How are they measured?
3 What do they read?
4 What (and where) do they share on social
media?
2 WHAT ARE THEY LOOKING FOR
Image: http://inay.org
SOLVE FOR THE HUMANS
Not just their happiness, but also their success.
WRITE DOWN: Everything You Know About Personas
1 What are their challenges?
2 How are they measured?
3 What do they read?
4 What (and where) do they share on social
media?
Share Material Relevant to Their Lives
• Content types that fit with everything you know about their lives
• Solutions to their challenges • Tools to help them crush their numbers • Must-read articles and digests • Shareable items that will make them look
good
3 ATTRACT AND ENGAGE
Twitter Marketing in 2 Words:
Be Useful
Tweet Quote!
“ Make the customer the hero of your story. Ann Handley Chief Content Officer MarketingProfs
Image Credit: Fotographia Guerilla
4 BUILD TRUST & EARN LEADS
Build Trust and Earn Leads
Either write something worth reading or do something worth writing about. Benjamin Franklin “
Image Credit:lhalstead
build relationships
Social Marketing in 4 Words:
Listen. Learn. Care. Serve.
How Can I Get More Followers?
You don’t just want a following.
29
You want engaged fans
No, Really, Pistachio. How Can I Get
More Followers?
37
Be helpful.
Helpful Relevant Remarkable Frequent
ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/tabid/6307/bid/10291/Helpful-is-the-New-Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
37
5 MEASURE & IMPROVE
41
48
• Your grade and checklist to-dos
http://grader.com
• Marketing Library
http://hubspot.com/library
• Marketing Academy
http://academy.hubspot.com
• Social Inbox free trial: http://bit.ly/trySI
FREE TOOLS:
Am I Doing it Right? Results maAer, not raw effort
• What’s in it for THEM? • What is your community for and how do you nurture it?
• Who can you help? (first via TwiAer, later with your product?)
• Where are the people who need you already tuned in?
Blogging Social SEO
Tools to Attract Visitors
Tools to Convert Leads
Tools to Close Customers
Landing Pages Forms
Email Marketing Automation
Analytics Salesforce Sync
Calls-to-action Lead Management
All the tools you need to do marketing – all in one place.
Four FREE TOOLS FOR YOU: Your grade and checklist to-dos http://grader.com
Marketing Library http://hubspot.com/library
Marketing Academy http://academy.hubspot.com
Try Social Inbox: http://bit.ly/trySI
THANK YOU!
Define Your Twitter Mission
What’s your company doing with TwiAer? Are you geQng the results you want? Most companies are “doing TwiAer” these days, but it’s oUen an ineffec5ve scaAershot of tac5cs across the board. In this session, Laura FiAon (co-‐author, TwiAer for Dummies) helps you define your TwiAer strategy and provides free tools and resources to carry it out. You’ll discover how to iden5fy your target audience on TwiAer, what they’re doing there, how to aAract them and generate leads, and prac5cal ways to measure and keep improving upon your efforts.