TRUST US TO MARKET YOUR

HOME FOR MAXIMUM EXPOSURE

Meet Our Team Professionals

John DeCostaPrincipal Broker - Keller Williams Realty Portland Premiere

John DeCosta began selling Real Estate in 1978 and has closed over 1500 transactions. John interacts with many

local and national networks of Realtors and Clients, and keeps detailed databases on all phases of valuing real estate.

Selling homes through many peaks and valleys has taught valuable lessons that assist clients in making real estate decisions in

today's bumpy market. John represents many local builders, corporations and lenders on their properties. John is a familiar face

at many of the larger local employers and assists in many relocations.

Priscilla DeCosta Principal Broker - Keller Williams Realty Portland Premiere

Priscilla is an award winning new home specialist and buyers agent. Originally from California, she started selling real estate in the 1980's.

She is from a real estate family, and was an outstanding agent in the Bay Area town of Benicia, California.

When not selling real estate, she is involved in rescuing dogs and many activities with the Humane Society

Kari Court Office Administartor / Broker - Keller Williams Realty Portland Premiere

A native to the Pacific Northwest Kari has lived and worked from Seattle Washington to Portland Oregon. In 2005 Kari started working as a transaction assistant for a top producing team with Keller Williams Realty in Portland Oregon.Kari is a member of the culture committee at Keller Williams Realty and helps in organizing office fund raisers and also participated inlocal community events such as Race for the Cure, Adopt a family, Portland coat drive and local food drive. Kari also coaches softball for Beaverton Little League.She joined the DeCosta Team in 2008 and is happy to be a part of a team that works hard. She makes sure that lines of communication are kept open between agents and clients and assists The DeCosta Team and their clients with sales transactions.

Extended Marketing Reach

KW Listings are automatically sent to the top real estate marketing websites.

When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.

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• Buyers can call the 1-800 number 24hrs a day to

listen to the most recent details about your listing.

We can change the recording at any time so

that buyers are informed of the latest information

about your home.• Once buyers call the 1-800

number we are emailed their phone numbers so

that we can follow up with them and answer any

additional questions that they might have about

your listing.

We send out flyers to agentsAll over the Portland Metro Area

and also post them in our office

Benefits of having a 1-800 Number

ShowingSuite.com keeps you informed & up to do on how we’re marketing your property

We are constantly working on your listing’s exposure.These are some of the tasks that we are constantly performing to keep your listing at the top of the search engines

Once We Receive An Offer On Your Home· We will review all the documents

· Arrange the best way for us to discuss and review the offer with you

Once Your Offer Is Accepted•· We will get all signatures needed to complete the earnest money agreement

•· We will open escrow

•· We will help you get all contingencies removed as soon as possible

•· We will assist you in getting all inspections, repairs and appraisals completed quickly

•· We will make sure the lender has a completed copy of the earnest money agreement

One Week Before Closing •· We will review all items for completion

•· Arrange to get house keys to the new buyers

•· Check up with lender to make sure that documents are at title

•· Confirm signing appointments for buyer/seller

Once We Close Escrow•· We will get you completed copies of all signed paperwork on disc

•· We will follow up with you to make sure that the move went well

•· We will contact you for a testimonial for our website

•· Update client info

What To Expect Once We Get An Offer On Your Listing

PORTLAND PREMIERE

People Who care

A lot of companies say they function as a family. At Keller Williams

Realty, we truly do and this approach guides us every day in how we conduct our business.

We support one another in achieving goals and celebrate the accomplishment of milestones. We treat each

other with respect and integrity. We challenge ourselves and our colleagues in a productive, meaningful way.

We encourage growth and self-discovery, and have fun in the process. And we lend a hand whenever it is

needed.

Our MissionTo build careers worth having, business worth owning and lives worth living.

Our VisionTo be the real estate company of choice for a new generation of sales associates and real estate owners.

Our valuesGod, Family, then business

Our Belief System

Wi n-Wi n Or No DealI ntegrity Do The Ri ght Thi ngCustomers Al w ays Come Fi rstCommitment I n Al l Thi ngsCommuni cation Seek Fi rst To UnderstandCreati vity I deas Bef ore Resul tsTeamw ork Together Everyone Archi ves moreTrust Starts With Honest ySuccess Resul ts Through Peopl e

Keller Williams Culture

HeaderMarket Activity

Your Home's Optimum Time-On-Market

General definitions of market value usually say that it is the price a home should sell for when it has been on the market

for anywhere from three weeks to two months.

However, if you want top dollar for your home, experience shows that you should try to get and accept a solid offer

sometime during the third to fifth weeks that it's on the

market. It is during this three-week "window" that your home will enjoy maximum market exposure and buyer interest.

Beyond five weeks your home will increasingly be viewed as a "stale" listing -- i.e. as a commodity with a history of being

rejected by other buyers. Consequently, there will be less interest, less showings, less offers and less likelihood that you'll

get your asking price.

This is why it is crucial that your home be priced correctly during the three-week window.

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How you price your home will directly impact how many buyers, showings and offers you

attract, and ultimately to how easily it sells. At the pyramid's center is the fair market value at

which a reasonable percentage of buyers would view and purchase your home. When you

underprice your home you'll attract a greater percentage of buyers, and when you overprice it

you'll attract a lesser percentage of buyers.

Pricing Pyramids

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The strategy of overpricing your property -- knowing that you can reduce the price later might make sense at first

glance. However, it seldom works. In fact, sellers who overprice their properties -- even just 10% above market

value often end up getting less than they would if they had priced it properly from the start.

Here is why:

· A high price on your property makes other comparable properties more attractive, so you actually help to sell your

competition.

· Fewer buyers will respond to ads, fewer agents will show your property to their buyer clients, and you'll get fewer

serious offers.

· Inflated prices often lead to mortgage rejections and critical lost time waiting for finance approvals that don't go

through.

· Reducing the price after buyers have begun to perceive your home as a "stale" listing will not generate nearly as

much interest as if you'd priced it properly from the start.

This is why rightly pricing your property to coincide with its window of maximum market exposure and buyer interest is

so important.

PRICE MARKET VALUE

The Consequences of Overpricing