village properties listing presentation

7/31/2019 Village Properties Listing Presentation

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Locally Owned Nationally Recognized Globally Connected


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presentationprepared exclusively for


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agent support

expertise

he sales agents at Village Properties have been representing buyers and

sellers in the Santa Barbara area for over 30 years. They are thoroughly

experienced and well informed about the intricacies of real estate law, loc

codes and regulations, nancing, and most importantly, the sound analys

and pricing of Santa Barbara County real estate.

It takes more than just the facts to make the most of each and every

transaction. It takes knowledge, dedication and attention to details.

Simply put, it takes a commitment to professionalism. You might call it go

judgment, we call it sound experience. Much has evolved over the past

30 years with the practice of buying and selling real estate, and at Village

Properties we continually strive to stay ahead of the knowledge curve.

Our talented and professional agents are supported by the highest

standards of quality management, progressive marketing, and the most

comprehensive advertising program available. The marketing of your hom

is essential in achieving the best possible sale. Part-time careers and

part-time commitments are not in keeping with our company philosophy:

Real estate is a full-time career, requiring full-time commitment.

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Expertise

Knowledge

Reliability

Exposure

Resources


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ABOUT THE COMPANY

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An innovative company setting newstandards in real estate

illage Properties is a full service real estate rm of the nest real estate

professionals with experience, integrity and commitment to service. We

offer a sophisticated portfolio of services designed to assist you in every

phase of the sale or purchase of a property. Our sales associates are

backed by the resources that only an experienced, full service

brokerage company can provide. This commitment to excellence

ensures both buyers and sellers unparalleled representation in the Santa

Barbara, Montecito and Santa Ynez Valley real estate markets. In a

changing environment, we have established our position with new

technologies and support systems that impact directly on our sales

associates and their business. Our advanced technology and

communications equipment, along with our progressive technological

capabilities keep us ahead of the competition and allows us to be

informed of local market conditions. Real estate is a competitive market,

and we ensure that each of our agents are equiped with the nest tools to

successfully market your property.


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ABOUT THE COMPANY

Our Mission and Commitment to You

&

we do more.In todays fast pace, where real connections

are limited, we remain focused on personal

engagement, community, and family. Wetake the time to truly listen, understand,

and indeed, anticipate all our clients wants

and needs. A welcomed human presence

in an increasing virtual world.

character is everything.Discretion is a must. Our reputation for doing

what is right has been earned continuously

over 15 years. Village team members arecourteous, fair, loyal and trustworthy. Our

principles and standards are dened and

honed by our local leadership.

we live here.We know what a wonderful place this is.

We are a locally owned company, with deep

roots, and a deep love (and knowledge) of

our special home. Our passion is sharing

it all with newcomers and locals alike. We

love giving back to the community, and all

of our people are passionately involved

with local organizations and charities.

excellence is earnedExcellence through planning and hard work

is deeply embedded within our culture. We

understand this market is dynamic and so

too are we. We anticipate change, educate

ourselves, and evolve while remaining

steadfast to longstanding and proven

principles.


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ABOUT THE COMPANY

leadershipur agents do more than sell houses. They are also active members in our community.

They teach, coach, volunteer, fundraise, and preside as board members on an extensive list of

non-prots and community businesses. Below is a list of the many community organizations

that our agents are actively involved in.

O

OurAgents in the Community

Aids Research Alliance

Alzheimers Association and PanCAN

American Heart Association

American Irish Historical Society

American Red Cross

Assistance League of Santa Barbara

Awards Committee - SBAOR

Built Green Santa Barbara

CADS Pacic

CALM

Carpinteria Bluff Preserve

Carpinteria Community Pool

Casa Pacica

CC&R Committee

Central Coast Regional MLS Committee

City of Santa Barbara Airport Commission

Community Environmental Council

Contemporary Arts Forum

Direct Relief International

Finance Council Mission Santa Ynez

Foster Care Interest Group of Santa Barbara

Franciscan Villas

Girls Club

Goleta Boys & Girls Club

Green Building Alliance

HOA of Park Highlands

Hospitality Group at Old Mission Santa Ines

MLS Committee

Montecito Rotary

Montecito Trails Foundation

People Helping People

Music Academy of the West

National Charity League Inc., SYVC

Nominating Committee

Old Mission Santa Ines

Our Lady of Mount Carmel Church

Pacic Pride Foundation

Palm Springs Art Museum

Pancreatic Cancer Action Network

Reef and Run

San Lorenzo Seminary

San Marcos High School Alumni Association

San Marcos High School Booster Club

Santa Barbara Athletic Round Table

Santa Barbara Contractors Association

Santa Barbara Museum of Art

Santa Barbara Real Estate Professionals

Santa Barbara Zoo

Santa Ynez Historical Museum

Santa Ynez Valley Board of Directors

SB Scholarship Foundation

Semana Nautica

Teddy Bear Cancer Foundation

The Community Counseling & Education Ce

The Secret Team

Transition House

UCSB Economic Forecast Project

United Boys & Girls Club

Villa Majella

Word and Life Community

Leadership Highlight

Village Properties boasts more past presidents of the Santa Barbara

Association of Realtors (SBAOR) than any other real estate company


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ABOUT THE COMPANY

communityillage Properties is committed to making a positive and constructive impact in areas where we do business.

Toward this goal, we have created an environment that encourages sharing as well as participation in chariti

and causes. We are proud to support neighborhood projects along with those that promote education, healt

community, and the environment.

The Village Properties Teachers Fund was created

by Village Properties Charitable Foundation to benet

students and honor the teaching profession. Each year,

the program provides thousands of dollars to purchase

much needed school supplies and educational materials

that go directly into local classrooms.

More information can be found at

www.teachersfund.org

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Giving back to the community is unquestionably the right

thing to do, and we strongly believe in the power of education.- RENEE GRUBB, Co-Owner ofVillage Properties

American Heart Association

Ben Page Youth Center

Carpinteria Chamber of Commerce

Coastal Housing Partnership

Coast Village Road Association

Contemporary Art Forum

Council on Alcoholism & Drug Abuse

Dream Foundation

Santa Barbara College Foundation

Girls, Inc. of Carpinteria

Hope School PTA

Hope School Education Foundation

Hospice Foundation

Make-A-Wish Foundation

Montecito Education Foundation

Montecito Union PTA

Music Academy of the West

Natural History Museum

Santa Barbara Chamber of Commerce

Santa Barbara Museum of Art

Santa Barbara Scholarship Foundation

Santa Barbara Zoo

Breast Cancer Foundation

Transition House

UCSB

Unity Shoppe

Village is Proud to Support the Following:

One classroom at a time


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Global Connections

XCLUSIVEVillage Properties is the exclusive afliate for Christies International Real

Estate in the Santa Barbara and Santa Ynez Valley. Together, they combine

local market expertise with global access to buyers and sellers of distinctive

properties.

ETWORK

A subsidiary of Christies International, the worlds oldest ne arts

auctioneers, Christies International Real Estate is the worlds largestnetwork of independent real estate brokers, dedicated to the marketing

and sale of important properties. With more than 36,000 afliated agents

linked to over 900 ofces in 40 countries, the referral network provides

far-reaching exposure to a qualied audience of highly afuent potential

home buyers. Discreet, professional service is the hallmark of Christies

International Real Estate, and only the most accomplished real estate

brokers at the top of their market are awarded afliate status.

NTERNATIONAL

Village Properties places showcase properties in Christies International

Real Estate Magazine, which is published four times a year. In addition,

distinctive properties are featured in Christies Magazine, displayed in

Christies International Real Estate ofces and Christies showrooms

around the world, and presented on Christies website at

www.ChristiesRealEstate.com

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N

I


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Comparative Summary

Average List PriceWebsite population - Price Analysis As of Oct. 2010

$4.5M

$3.5M

$2.5M

$1.5M

$3,595,000

$1,600,000

Christies Sothebys

Average List Price -MarketinChristies Great Estates Magazine, Issue III, 2010

$14M

$12M

$10M

$8M

$6M

$4M

$2M

$12,033,000

$3,595,000

Christies

Magazine

Percentage -Online Ads, $1MWebsite population - Price Analysis As of Oct. 2010

100%

80%

60%

40%

20%

88.6%

43.6%

Christies Sothebys

Christies

Online

Percentage -Online Ads, $3MWebsite population - Price Analysis As of Oct. 2010

35%

25%

15%

5%

31.5%

13.4%

Christies Sothebys

Percentage -Online Ads, $10M+Website population - Price Analysis As of Oct. 2010

7%

5%

3%

1%

6.0%

2.4%

Christies Sothebys

Number of OfficesSource - Christies Affiliate Network, Sothebys PR

1,200

1,000

800

600

400

1,030

509

Christies Sothebys


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Global Connections

ELATIONSHIPS

Established in 1960 as RELO, Leading Real Estate Companies of the

World, was the rst national relocation service organization. Village

Properties effectively utilizes RELO when working with relocating

individual home buyers.

ERFORMANCE

The extensive coverage of Leading Real Estate Companies of the Worldis unmatched in their location industry. Leading RE (Real Estate)

dominates the United States list of top 600 real estate rms, with more o

the number one market leaders in the top 90 markets than any national

brand. Leading Real Estate Companies of the World is a company which

believes that performance, value, and relationships are the heart of all

business.

ALUEAs a member of Leading Real Estate Companies of the World, your

Village Properties agent is more equipped to sell your property. The

network is comprised of 150,000 sales associates in 5,000 ofces in

over 30 countries around the world, and consistently out performs any

other national real estate brand by supplying home sellers with qualied

national and international prospects.

www.LeadingRE.com

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Global Connections

The largest network of top independent local and regional

brand-name brokerage firms in the residential sector of real estate.

The 600 rms afliated with Leading Real Estate Companies of the World (LeadingRE) are represented by 5,000 ofce

and 150,000 associates in more than 30 countries worldwide. Collectively, this group sold nearly 1 million homes worth

$250 billion last year, more than any national real estate brand. LeadingRE dominates the United States list of top 500

real estate rms, with more of the Number One market leaders in the top 90 markets than any national brand.


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Global Connections

Village Properties is a proud afliate of Luxury Portfolio International, the

luxury extension of Leading Real Estate Companies of the World the

largest global network of premier locally branded companies dominated by

many of the worlds most powerful independent luxury brokerages. Their

award-winning website was launched in 2005 and in its rst year featured

more $1 million-plus residences than other luxury real estate organizations.

The network continues to grow and now markets over 25,000 of the worlds

most remarkable homes annually and attracts over 1.2 million high-net-worth

visitors a year. By presenting a gallery of the nest luxury properties and

brokerage worldwide, their brand is recognized throughout the world as the

luxury standard of excellence.

Luxury Portfolio International markets properties in over 45 states and 25

countries, website visitors from over 200 countries/territories every month,

site translation in nine languages, and a total inventory of available properties

totaling almost $34.5 billion.

The 200 luxury afliates represent the luxury component of an organization

which encompasses nearly 550 companies, 4,600 ofces and 140,000

associates producing $225 billion in annual home sales in 30 countries.

Based in the United States, Luxury Portfolio International TM is backed by

the experience of the most well respected and well known experts in luxury

real estate in markets worldwide.

www.LuxuryPortfolio.com


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Global Connections

Whos Who In Luxury Real Estate / LuxuryRealEstate.com is an international

network of real estate professionals in more than 80 countries representing

the nest residential luxury estates and property brokerages in the world. Each

member, carefully selected, has been recognized as a leader in the marketing of

distinctive and luxury properties, committed to high performance, professionalism,

and quality service.

LuxuryRealEstate.com, a Webby Award Honoree, has been voted Best of theWeb by Forbes magazine multiple times, praised by the International Herald

Tribune, Town & Country, the Wall Street Journal and has been ranked Best

Website by consumers according to surveys by the Luxury Institute.

Since its debut in 1995, LuxuryRealEstate.com has remained

the #1 portal for luxury properties on the internet.

LuxuryRealEstate.com has several times more $1,000,000+ content of any near-

peer, and has consistently driven more trafc to member websites and generated

more qualied inquiries than any other website.

A global collection of the nest luxury real estate brokers in the world, this group

of more than 70,000 professionals in more than 85 countries collectively sells

in excess of $190 billion of real estate annually, with an average sale price of

$2,450,000.

www.LuxuryRealEstate.com


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Global Connections

uxury real estate marketing

THE COLLECTION is the luxury face of Village Properties, and features an

expanded menu of marketing services, tools, advertising and partnerships designed

to showcase our $3 million-plus properties. By presenting a gallery of the nest

luxury properties in the Santa Barbara, Montecito and Santa Ynez areas, this brand

is recognized as a mark of excellence.

reater Exposure

THE COLLECTION showcases the nest homes with extraordinary photography,

marketing and advertising - both in print and on the web. Many of these listings can

be seen in some of the most prestgious local, national and global real estate and

lifestyle publications, including:

Christies International Real Estate Online & Magazine

Luxury Portfolio International

Luxury Real Estate Online & Magazine

Robb Report Exceptional Properties Online & Magazine

Haute Living Magazine

Montecito Magazine

Santa Barbara Magazine

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Marketing Advantages

internetLeading the way with technology

website marketingWith nearly 90% of home buyers desiring photos and detailed property descriptions online,

Village Properties is proud to offer an extremely competitive web presence.

VillageSite.com ~The dynamic internet site for Village Properties,

currently ranking on the rst page in organic search results

for both Santa Barbara Real Estate and Montecito Real Estate.

We also offer detailed property listing and company information

to a world-wide audience.

Effective, proven delivery to abroad web-based audience

Through our own sophisticated website, and our numerous afliate

websites, your property will be targeted towards a qualied audience of

inuential homebuyers, investors, and other qualied persons of interest.

Diverse venues and effective web marketing approaches provide powerful

results in marketing your home on a local, national, and international scale.

The Village

MOBILE SITE

ENHANCED FOR

YOUR SMARTPHONE

Search Listings,

ANYTIME,

ANYWHERE,

ANYPLACE!

At Village Properties we promise to leverageour in-house marketing system to deliverfast-response web-based marketing.

- Chris Burns, Operations Manager.


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web exposureVillage Properties streams your property listing to

over 50 high-traffic websites including, but notlimited to, the following websites:

Village Properties is a member of ListHub, the nations #1 NETWORK for listing distribution,

which offers an aggressive strategy for attracting home buyers to our listings. By distributing

your listing infomation, along with photographs, to a wide array of premier consumer

websites, we make sure that we maximize every opportunity to attract qualied buyers.

Foreclosure.com HomeOnTheTube HomeWinks RealtyStore TweetLister Cyberhomes VastLakeHomesUSA PropBot DataSphere eRealInvestor FreedomSoft HomeTourConnect Enormo

LiquidusMedia Relocation.com USHUD.com CLRSearch MyREALTY.com Overstock

*ListHug, March 2010. Website subject to change. Posting criteria and frequency of updates may vary by website. These websites are owned

and operated by thrid party companies and Village Properties is not responsible for any information contained within these sites.


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Marketing Your Home

internetLeveraging Social Media

At Village Properties we recognize that the value of social media will only continue to grow,

both in terms of usage and in the manner in which buyers utilize and accept it.

Village Insight

A cutting edge digital magazine that enables us

to effectively capture and retain the attention of

perspective buyers and clients, both online and

on mobile devices. This marketing tool boosts the

effectiveness of social and content marketing strategies

by delivering an interactive reading experience.

Facebook + Twitter + YouTubeThe Village Properties marketing team understands

that social media offers an unmatched marketing tool

to become relevant with todays savvy, technology-

oriented buyers, and we believe strongly in leveraging

this virtual landscape in order to build protable

relationships with new and past clients and better

serve their informational needs.


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Print Marketing

advantagesA Customized Strategy

Village Properties will promote your property effectively and efciently. Our formula for

success is simple: We provide the nest, up-to-date marketing services in the industry

tailored to the uniqueness of your home.

print advertisingYour home will be advertised weekly in one or more local an

regional publications until sold, including:

CASA Magazine Santa BarbaraSanta Barbara News PressSanta Ynez Valley NewsMontecito Messenger

Village Properties regularly places certain properties in premlocal, national and global publications, further exposing

homes across the country and abroad.

localMontecito JournalHomes Magazine

Montecito MagazineSeasons Magazine

Santa Barbara MagazineHomes & Land

national & globalChristies MagazineLuxury Real Estate MagazineWall Street JournalLeading Estates of the WorldRobb ReportHaute Living Magazine

&


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Print Marketing

advantagesUnique Property Brochures

High quality, full color property brochures are an integral part of real estate marketing. Our aesthetically appealing

brochures, each one uniquely created by professional designers in our marketing department to capture the most

important elements of your home, serve to generate initial interest from prospective buyers. Effective brochures shoul

leave a lasting impression on prospective buyers, also serving to reinforce a buyers inital decision to purchase.

your custom marketing programEach marketing program is tailored according to the list price of your home. Included in all programs is a high

quality full color yer or brochure. Below are examples of various custom designed brochures.

Offering custom designed4 & 8 page brochures

Offering exceptional2 sided color brochures

Offering charming

1 page color flyers

A DIGITAL VERSION of your brochure

will be sent by email to EVERYmember of the Santa Barbara MLS


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Direct Marketing

advantagesDirect Print & Email Marketing

Using our extensive proprietary contact lists, we will consistently market your property using both direct print mail

and direct email marketingtechniques. This effective and agile advertising medium is a powerful tool, and can

communicate to a large audience on a short notice. Village agents and their marketing team will regularly

send these communications to potential buyers and other agents.

Eye-Catching Postcards

Direct mail postcards are an effective tool to

further expose your home to a broad audience.

Village Properties regularly sends out direct

mail campaigns forNew Listings,

and Sold Homes

Custom Designed

Direct marketing email campaigns will be

utilized to market your home, and will be

distributed to a large buyers audience, as well

as everymember of the Santa Barbara MLS

Offering custom designedfull color postcard marketing


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Marketing Highlights

unsurpassed

comprehensive mls listingWith nearly 1,200 members, the Santa Barbara Association of

Realtors & Santa Barbara Multiple Listing Service is an extraordinaryoutlet for agents to share exclusive data, as well as enhance theirability to communicate listing details with one another. The SBMLS

streams each listing to many local and national consumer real estatewebsites, thereby exposing your home to an even larger market.

public relationsCollaborating closely with our worldwide afliates, professional press releases will be written and distributed on

appropriate properties. These PR endeavors are regularly seen in major magazines, newspapers,the internet and television.

signageWell placed and well maintained real estate signs are an important part of real estate advertising. Village

Properties will ensure that your FOR SALE signs are effectively placed and follow all community regulations.

television home showcaseA feature unique to Village Properties!

We boast a 1/2 hour TV real estate listing program onCox channel 8, airing 9 times per week.

The 1/2 hour real estate show airs as follows:Monday-Friday: 7:30 am

Saturday: 9:30 am & 12:30 pmSunday: 9:30 am & 11:00 am

Also Featuring Cox Digital Express Link ~View properties anytime on Cox Channel 2640.This digital channel receives thousands of views

every month and is a proven marketing

tv commercialsTo reach a broad audience we air TV commericials featuring your

property on KCOY, KKFX, and Cox Communications in SantaBarbara and Charter Media in North County, running nearly 1,000

ads a month during top rated TV shows.

property listing reportsEvery week we email an electronic property listing report to all of our clients. The report includes: weekly andmonthly activity trends for your listings, unique visits to our website, as well as a competitive overview of other

properties in your area and price range.


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Marketing Plan

the processMarketing Goal

With an emphasis on integrity, our goal is to expose your property to the widest group of qualiedbuyers in order to achieve the optimum sales price.

AssuranceYour Village Properties agent pledges to use their broad experience and skills to achieve the above

marketing goal by developing a comprehensive marketing plan that includes the following steps.

tep 1Preparation for Sale

Meet with you to dene your propertys amenities, its history and your goals.

Consult specially selected Realtors for their professional opinion on pricing.

Prepare a Comparative Market Analysis.

Collaborate with you to strategically determine the list price.

Advise you of any needed reports.

Photograph your home.

Order high quality property yers/brochures for your home.

Have a visually appealing For Sale sign installed on your property.

Advise you of any recommended staging.

tep 2Networking with Realtors

List your home with color photos on Santa Barbara Multiple Listing Service

Email all Realtors and invite them to view a photo tour

With your approval, hold Brokers tours regularly

Send emails to local Realtors via email

Ensure your property is displayed on all high-trafc real estate websites

Follow-up with agents who show the property for their feedback

Continually network with Realtors until your home is sold

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Marketing Plan

the processtep 3Marketing Your Property

Consult with advertising department to effectively advertise your property

Consult with marketing department to develop a custom marketing plan for your

property, as well as order full color yer/brochure and/or postcards

Advertise your property bi-weekly in Santa Barbara NewsPress or CASA

Other publications may also be utilized, including:

Homes Magazine Homes & Land Montecito Journal Montecito Messenger

Christies International Real Estate Magazine Luxury Real Estate Magazine

Haute Living Robb Report, and more....

tep 4Website Marketing & Social Networking

Taking full advantage of the internet is an essential step to marketing your property

in todays crowded marketplace. Website marketing offers tremendous opportunity to gyour listing in front of as many buyers as possible, instantaneously.

In addition to marketing your home on VillageSite.com, Village Properties also advertises

all our listings on multiple high-trafc real estate sites, as well as contemporary social ne

working sites such as Facebook and YouTube.

tep 5Facilitating Escrow

Present and review all offers with you.

Gracefully represent you in negotiations.

Organize what can be a complex, tedious process.

Provide guidance in completing documents.

Provide necessary disclosure documents.

Manage the escrow process, e.g.inspections, repair work, loan processing,

title work, disclosure and insurance clearance, etc.

Coordinate a successful close of escrow.

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Market Analysis

Our sellers expect the highest and best results

hat is why they turn to Village Properties for exceptional service and performance. A proven industry leader,

Village Properties has earned their unsurpassed track record by mastering the two essentials of home sales:

Pricing & Timing

Timing - Research shows that the activity surrounding your home is greatest in the rst 21 days that

it is on the market. Village Properties uses this peak period of interest to your best advantage by following our

cardinal rule of advice: price your property realistically from the start

Pricing - Even in a strong market, it is important to price your property appropriately in order to get

the most attention from buyers and agents right from the beginning. Fortunately, your Village Properties

professional is committed to introducing your home with attractive, sound pricing, crafted from comprehensive

analysis and their solid expertise. This strategy assures you a competitive edge and the ability to sell your

home under any market condition.

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Market Analysis

Results - From listing date to close of

escrow, Village Properties realistic pricing pays

huge dividends: Your home is sold faster with

the highest and best results.

*Graphs indicate the interdependent

village properties listing presentation

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