Actionable Metrics for Entertainment Casting

The current casting system - much like the beginning of Moneyball - is based on gut decisions and outdated belief systems.

Casting to the People Problem

Approach to analytics post-production

Approach to analytics pre-production

“In God we Trust - everything else, bring data” Bill Gates

Casting to the People Solution

+ =

Millions can audition directly

They opt-in all their social data

Studios and ad agencies get unprecedented amounts of

actionable metrics to help make intelligent casting decisions

“An ounce of prevention is worth a pound of cure”

Casting to the People Market Opportunity

Delivers actionable metrics post-production

Delivers actionable metrics pre-production

$16.68 Billion Company

87,000 applied to be an extra on Game of Thrones alone

Casting to the People Secondary Profit Center

To submit an audition costs $3 meaning we have an immediate and potentially highly lucrative consumer based profit center

We profit share to ensure immediate buy-in from the 80 top casting directors and thereby monopolize over 80% over all roles.

Casting to the People Market Adoption

Millions of hopefulsLess than 5,000 people who have agents +meaningful metrics

Our Patented Crowd-curation Process

Agents

Casting Director

Data-Driven Casting Director

In our first couple weeks we have seen dramatic growth in users with our “Give a Coin Get a Coin” feature giving us huge organic growth rates.

Casting to the People Current Growth Model

Give a Coin…

Get a Coin!

Because we have patent pending technology that allows studios to access a much larger talent pool - including online influencers - we are a natural acquisition fit for any company investing large sums into online content

Casting to the People Exit Strategies

Google Acquires Admeld $400 Million Admeld optimized online advertising by bring robust metrics to the process allowing clients to make more informed decisions for online ad spends. Casting to the People brings a similar rigor to casting analytics.

Amazon Acquires ILoveFilms $317 Million ILoveFilms was an innovator in the entertainment space that Amazon wanted as it pushed forward on its goals of becoming a major content creator. Similarly, our ability to bring the meaningful early casting metrics will help de-risk projects and bake in audience demand.

Yahoo Acquires RightMedia $850 Million In acquiring Right Media, Yahoo hoped to find a new solution in big-data to maximize online ad revenue. Casting to the People taps huge pools of data to further optimize the process.

Casting to the People What Got Us Here

Built Full Team

1 year of On-Set

rapid prototyping Beta Tested

April 2013 June 2014 Sept 2014

Fully Functional App built

Events series launched

Grew Social Media to

thousands

Organically Grew Users

Signed on Several

Major Casting Directors

Oct 2014 Jan 2015 Present

Established Advisory

Board

What sets Casting to the People apart from so many apps is that the CEO spent a whole year on sets in NY and LA interviewing actors to better understand the

problem and to test market possible solutions. This is not version 2.0 it’s version 32.0

Casting to the People What’s Next

Expand operations to LA

Implement Observed Upgrades

to Tech Begin PR Efforts

June 2015 July 2015

Begin Strategic Partnership

with SAG

Research the Problem

Test Market Solution

with Actors

Test Market Solution

with Casting Directors

Build Group of Early

Supporters

Build Fully Functional

App

Launch App and

Grow Users

Scale like Crazy

Onboard All Major

Ad Agencies

Begin Marketing Efforts

Onboard All Major Studios

Aug 2015 Sept 2015

Major Publicity Push with Success

Stories

Casting to the People Team