Actionable Metrics for Entertainment Casting

The current casting system - much like the beginning of Moneyball - is based on gut decisions and outdated belief systems.

Casting to the People Problem

Approach to analytics: Post-production

Approach to analytics: Pre-production

“In God we Trust - everything else, bring data” Bill Gates

Casting to the People Solution

+ =

Millions can audition directly

They opt-in all their social data

Studios and ad agencies get unprecedented amounts of

actionable metrics to help make intelligent casting decisions

“An ounce of prevention is worth a pound of cure”

Casting to the People Market Opportunity

Delivers actionable metrics post-production

Delivers actionable metrics pre-production

$16.68 Billion Company

You have your director, you have your Stars, now make sure you build your audience by strategically casting bit parts and extras

Casting to the People Save on Marketing Costs

Online Influencer Conversion Rates 40%-60%

Traditional Media Conversion Rates .05%-3%

Cost $0Cost: upwards of $100 Million

Adding these market proofs can help de-risk any new project and in time will become standard procedure in greenlighting films

Casting to the People Proving Audience Demand

…..drive fans to crowdfundingDrive online audiences

to a fan page…

Cast those with online audiences…

Casting to the People Team