crystal rutland: how empathy fuels creativity

Download Crystal Rutland: How Empathy Fuels Creativity

Post on 06-Dec-2014

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The role of empathy in imagination, innovation, and product design

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  • 1. I know exactly how you feel.How Empathy Fuels Creativity Crystal Rutland www.empiricalux.com

2. DESIGN / DEVELOPMENTUSER FEEDBACK 3. DESIGN / DEVELOPMENT USER FEEDBACK 4. Empathy: Affective Empathy: A Shared Emotional Response (Mirrored Response) Cognitive Empathy: Perspective Taking - seeing the world through someone elses eyes (I know just how you feel) 5. Altruistic Behavior in Rhesus MonkeysJules Masserman, Stanley Wechkin and William Terris Northwestern University 1964 6. Portland Artist: Jeannie Lynn Paske 7. I, Pencil by Leonard E. Read 8. Hyperbole and a Half by Allie Brosh hyperboleandahalf.blogspot.com 9. WHYHOW WHAT Start with Why by Simon Sinek 10. WHO WHY HOW WHAT 11. When is the last time a product made youfeel understood? 12. When is the last time a product made youfeel understood? 13. How Empathy Fuels CreativityCrystal Rutland www.empiricalux.com