cross culture hr prespective challenges in mahak

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    INTRODUCTIONThe word Culture is derived from the Latin word cultura stemming fromcolere, meaning to cultivate. It refers to patterns of human activity and thesymbolic structures that give such activities significance and importance.

    Culture can be defined as all the ways of life including arts, beliefs andinstitutions of a population those are passed down from generation togeneration. Culture has been called the way of life for an entire society byfamous Marxist novelist and critic, Raymond Williams.

    Now, coming to the Indian context there is an amalgamation of eliteactivities such as museum-caliber art and classical music, often called highculture, namely the culture of the ruling social group, and that of massculture. The Indian culture varies like its vast geography.

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    OBSERVATIONThe impressive growth rate nearing double digit and sustained over a longperiod of time cannot solely be attributed to the economic reforms of the

    nineties. As a matter of fact, however, the acceleration in growth of GDP atconstant prices (1993-94 = 100) for the three decades 1971-80, 1981-90 and1991-2000 were 3.66%, 5.60% and 6.45% respectively.

    There has been a remarkable blending of tradition and modernity in the

    Indian society in which various identities have found democratic channelsof expression in the political process.

    Now coming to the IT and BPO industries there is so much euphoriaabout the BPO business that it almost seems too good to be true. New

    customers land in Bangalore every day, new companies are opened everymonth, and existing ones are growing at an unbelievable pace.

    BPO represents a new commercial paradigm for international trade inservices and Indias unique positioning makes it a beneficiary of this

    tsunami that we all sense coming our way.

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    CROSS CULTURAL DYNAMICSWe all have an internal list of those we still don't understand, let alone

    appreciate. We all have biases, even prejudices, toward specific groups.In our workshops we ask people to gather in pairs and think about their

    hopes and fears in relating to people of a group different from their own.

    Fears usually include being judged, miscommunication, and patronizing

    or hurting others unintentionally; hopes are usually the possibility of

    dialogue, learning something new, developing friendships, andunderstanding different points of view. After doing this activity hundreds

    of times, I'm always amazed how similar the lists are. At any moment

    that we're dealing with people different from ourselves, the likelihood is

    that they carry a similar list of hopes and fears in their back pocket.

    Culture is a complex concept, with many different definitions. But, simplyput, "culture" refers to a group or community with which we sharecommon experiences that shape the way we understand the world. Itincludes groups that we are born into, such as gender, race, or nationalorigin. It also includes groups we join or become part of.

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    Six Fundamental Patterns of CulturalDifferences

    1.Different Communication Styles2.Different Attitudes Toward Conflict3.Different Approaches to CompletingTasks4.Different Decision-Making Styles5. Different Attitudes Toward Disclosure6.Different Approaches to Knowing

    Respecting Our Differences and Working

    Together

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    Guidelines for MulticulturalCollaboration

    Learn from generalizations about other cultures, but don't use those generalizations to

    stereotype.

    Practice, practice, practice. That's the first rule, because it's in the doing that we actuallyget better at cross-cultural communication.

    Don't assume that there is one right way (yours!) to communicate.

    Don't assume that breakdowns in communication occur because other people are on thewrong track.

    Try to put yourself in the other person's shoes.

    Respect others' choices about whether to engage in communication with you.

    Stop, suspend judgment, and try to look at the situation as an outsider.

    Be prepared for a discussion of the past. Use this as an opportunity to develop anunderstanding from "the other's" point of view, rather than getting defensive or impatient.

    Remember that cultural norms may not apply to the behavior of any particular individual.

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    Formal VS Informal Business ulture:

    Informal Cultures

    Australia

    USACanada

    New ZealandDenmark, Norway and Iceland

    For l lt r s

    ost of Euro e and Asiae editerranean e ion and t e Ara orld

    atin America

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    Status Barriers:

    There are four classes of international business people, who have tooperate at an even greater disadvantage when trying to sell goods to

    strongly hierarchical buyers:People on the lower rungs of the corporate ladder in their owncompany.Young people of either sex

    Women (some cultures give chance to women from othercountries)Men and women of any age involved in international sales andmarketing.

    How to overcome youth barrier?

    Get introduced by an older man.Be a true expert in your field.

    Learn the local business protocol.

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    NONVERBAL BUSINESS BEHAVIOUR

    The Four Key Elements of Nonverbal Behaviour

    PROXEMICS: Spatial Behavior, Interpersonal Distance

    HAPTICS: Touch Behaviour

    OCULEICS: Gaze Behaviour, Eye-Contact

    KINESICS: Body Movements, Gestures

    Germans Firm, Brisk and Frequent

    French Light, Quick and Frequent

    British Moderate

    Latin

    Americans

    Firm and Frequent

    North

    Americans

    Firm and Infrequent

    Arabs Gentle, Repeated and Lingering

    South Asians Gentle, Often Lingering

    Koreans Moderatel firm

    The Handshake

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    Am guous GesturesUse of Left Hand: It is considered unclean in Muslim, Hindu and Buddhist cultures.

    Avoid touching people or handing them objects such as your business card with left

    hand. In certain cases it is better to use both hands to give gifts as a mark of respect.Showing the Sole of Your Shoe: The bottom of your shoe or your foot is regarded as

    unclean in the same cultures.

    Fist in Palm: In Southeast Asia this type of body language is similar to an obscene

    sexual gesture.

    Index finger Pointing: Throughout East and Southeast Asia it is rude to point at

    anyone with your forefinger. Instead, use your whole hand or jerk your chin in the

    direction you wish to indicate or to simply glance in the direction you wish to indicate.

    Index finger Beckoning: All over Asia this gesture is reserved for calling dogs and

    prostitutes. A repeated scooping motion of the right hand is the polite way to beckon.

    Tapping Your Head: In France, Italy and Germany, if you tap your forehead or temple

    with your finger while looking at someone you are saying nonverbally, Hey, you are

    stupid! Be careful using that sign in Germany, where it is called Vogelzeigen and will

    cost you a EURO 100 fine if the Polizeicatch you doing it.

    In Spain or Great Britain that same gesture is self-referential and means I am so

    clever!

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    RESEARCHMETHODOLOGY

    1.Sample sizeThere are two ways to select a sample: probability sampling which means that units are

    selected randomly, and non-probability sampling meaning that all units do not have thesame chance to be selected Saunders (2007).

    PRIMARYDATAData collected from brokers and members of India Infoline Ltd.

    Data collected through questionnaires.

    Data collected through telephonic conversation.

    SECONDARY DATAData collected from various books.

    Data collected from newspapers and internet.

    1.Limitation (if any)This study involves a number of problem and short comings during the conduct of thestudy which are given below:They are unwilling to provide sufficient primary data to us to prepare the report.

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    ANALYSIS AND INTERPRETATION1. Do you think the need for manpower planning is given due

    consideration?

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    2. Is t r ll f ined recr it ent licy?

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    3. Inyourorganizationthemanpowerrequirementis

    identifiedwellinadvance.

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    4. IsInductionProgramisconductedimmediatelyafterrecruitment?

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    5. What is the important process does public/ Private sector firmfollowing for the recruitment, kindly rate as per order?

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    CONCLUSIONAlong with Christian religion came the rest of British or Westernculture, thought and customs and the gradual end of traditional ways

    of life. Thus our traditional religions and cultures were graduallysubverted or eliminated. The new Indian converts to Christianity wereencouraged not only to give up their religion but their culture, whichoften had religious or spiritual implications as well. A good IndianChristian convert would dress like an nglishman and emulate nglish

    manners in all things. Thus in India the Hindus converted by theBritish to Christianity were encouraged to think, behave and live like

    nglishmen. This is what I call Macaulayism. This term derives fromThomas Babington Macaulay (1800 - 1859) who was a Member of theGovernor General's Council in Calcutta in the 1830s. He introduced the

    nglish system of education to produce Brown Sahibs who were to benglish in taste and temperament. This expectation was more than

    fulfilled even by 1900 and after our independence thanks to our Anglo-Saxon Prime Minister Nehru this process has been completed withconsummate ruthlessness.

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    RECOMMENDATIONPeople around the globe are more connected to each other todaythan ever before in the history of mankind. Information and moneyflow more quickly than ever. Goods and services produced in onepart of the world are increasingly available in all parts of the world.International travel is more frequent. International communicationis commonplace.

    We live in an intensely interdependent world in which all theearth's peoples with their immense differences of culture andhistorical experience are compressed together in instantcommunication. We face today a world of almost infinite promisewhich is also a world of terminal danger. This phenomenon has been

    titled 'Globalization.The ra of Globalization' is fast becoming the preferred term fordescribing the current times. Just as the Depression, the Cold War

    ra, the Space Age, and the Roaring 20's are used to describeparticular periods of history; Globalization describes the political,economic, and cultural atmosphere of today.

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