Creating Social Media MagicMadeline Moy

Social Media = WHOA

Before you choose tools…

• Set goals and metrics

• Determine what you can handle

• Create a listening program

What about…

Seattle Works

Scarleteen

Iraq and Afghanistan Veterans of America

Successful social media is about PEOPLE not tools.

Resources

• Nonprofit Social Network Benchmark Reporthttp://nonprofitsocialnetworksurvey.com/

• Nonprofit Tech 2.0 Bloghttp://nonprofitorgs.wordpress.com/

• We Are Media Projecthttp://bethemedia.wikispaces.com/

• NPFace: Faces Behind the Tweetshttp://npface.wordpress.com/

• Social Media Club Seattlehttp://smcseattle.com/

Image Credits• Slide 1 – Magic wand

http://office.microsoft.com/en-us/images/results.aspx?ex=2&qu=magic%20wand#ai:MP900414028|mt:0|

• Slide 2 – Social media marketing infographic http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5?utm

• Slide 3 – Three fingers http://office.microsoft.com/en-us/images/results.aspx?qu=three%20fingers&ctt=1#ai:MP900385753|mt:0|

• Slide 4 – Screenshot of The Nature Conservancy Facebook page http://www.facebook.com/thenatureconservancy

• Slide 5 – Twitter cartoon by reivaj79mx http://www.flickr.com/photos/reivaj79mx/4075529972/in/photostream

• Slide 6 – Screenshot of InvisiblePeople.tv on YouTube http://youtu.be/a4D1lIZSck8

• Slide 7 – Screenshot of Beth Kanter’s blog http://www.bethkanter.org/

• Slide 9 – Seattle Works “21 Fun” badge/avatar• Slide 10 – Screenshot of Scarleteen message boards

http://www.scarleteen.com/cgi-bin/forum/ultimatebb.cgi • Slide 11 – Screenshot of Iraq and Afghanistan Veterans of

America “Go Silent” web page http://iava.org/splash/index.php

• Slide 12 – Social media marketing graphic by Social Fish http://www.socialfish.org/2012/05/ignore-that-ridiculous-chart.html

• Slide 14 – I phone, you tube by reivaj79mx http://www.flickr.com/photos/reivaj79mx/5598047816/