MAGIC BUS—MEDIA COVERAGE FOR JUNE 2012

www.london2012.com/torch-relay/torchbearers/torchbearers=matthew-spacie-2073/

www.dasra.org/blog/?p=306

www.pilelo-ho.blogspot.in/2012/06/street20-league-for-cause.html

www.london2012.com/torch-relay/torchbearers/torchbearers=matthew-spacie-2073/

www.facebook.com/magicbusindia

www.zoomba.in/journal/kunal-raps-for-a-noble-cause-and-you-can-help/

www.facebook.com/photo.php?fbid=320625491352129&set=a.311180538963291.71502.283075558440456&type=1&relevant_count=1

www.livemint.com/2012/06/01194808/Vigilante--Our-cool-idea-is-y.html

COMMUNICATION, WEB AND SOCIAL MEDIA Direct link to our donor newsletter: http://issuu.com/magic-bus/docs/magic_buzz_-_launch_edition Here is an account of the social media analytics (June 1-30, 2012): 1) Facebook: We got 88 new likes during the period (June 1-30, 2012). The current total count is 1968. Updates were shared almost daily. 2) Twitter: We have 481 followers on Twitter this month; 32 of them followed us during June 1-30, 2012. We tweeted regularly. 3) LinkedIn: We have 191 followers on LinkedIn; our company page shared 21 updates in June, and recorded a good number of impressions

for each post. 4) Blog: The blog saw 5 posts in the month of June; the number of page views of our year-old blog drew closer to crossed 6000 with a cur-

rent standing at 6217. 5) YouTube: Our YouTube channel crossed the 8000 mark, with 8230 video views currently. 6) Issuu: We now have a total of 1198 document views, and 38 profile views on Issuu – Magic Bus joined the platform on March 9.