creating a culture of ux in your organization

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Oct 29, 2010

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A presentation that I've made to engineering driven organizations interested in adopted a culture of user experience.

TRANSCRIPT

Page 1: Creating a Culture of UX in your Organization

Oct  29,  2010  

Page 2: Creating a Culture of UX in your Organization

1.  Can  everyone  in  the  team  name  at  least  5  users  of  the  system  you  are  developing?  

2.  Have  at  least  2  people  in  the  team  observed  the  users  of  your  system  in  their  context?  

3.  Has  the  entire  team  worked  together  at  least  once  in  the  last  two  weeks  to  discuss  a  design  solution  

Page 3: Creating a Culture of UX in your Organization

Where  there  is  a  user  and  a  user  interface,  there  is  user  experience.    So,  user  experience  design  not  optional,  it  is  very  much  a  part  of  what  we  deliver  

Page 4: Creating a Culture of UX in your Organization

User  experience  design  is  a  collaborative  process,  it  lives  within  the  context  of  a  business  and  requires  the  synthesis  of  a  variety  of  skills  

Page 5: Creating a Culture of UX in your Organization

User  experience  design  is  a  collaborative  process,  it  lives  within  the  context  of  a  business  and  requires  the  synthesis  of  a  variety  of  skills  

Page 6: Creating a Culture of UX in your Organization

User  experience  design  is  the  collective  responsibility  of  the  team,  it  is  not  an  exclusive  ownership  of  any  one  role  or  discipline  

Page 7: Creating a Culture of UX in your Organization

User  experience  design  is  an  ongoing  process  that  needs  attention  through  out  the  lifecycle  of  the  system,  it  is  not  a  one-­‐time  deliverable  

Page 8: Creating a Culture of UX in your Organization

¡  If  it’s  not  optional  ¡  It  it’s  a  collaborative  process  ¡  If  it’s  our  collective  responsibility  ¡  If  it’s  something  that  is  ongoing  

Let’s  get  comfortable  with  it  

Page 9: Creating a Culture of UX in your Organization

1.  Understanding  the  principles  of  user-­‐centered  design  

2.  Putting  user-­‐centered  design  into  practice  3.  Becoming  aware  of  good  design  patterns  

Page 10: Creating a Culture of UX in your Organization

ü  Know  your  user  ü  You  are  not  your  user    

ü  Keep  your  user  involved  ü  Continuously  evaluate  usability  

   

Page 11: Creating a Culture of UX in your Organization

ü  Create  user  models  to  visually  illustrate  and  share  your  knowledge  of  your  user  

ü  Create  scenarios  informed  by  context-­‐rich  stories  focused  on  what  people  do  and  why  

ü  Co-­‐create  usage  models  in  the  form  of  storyboards,  sketches,  paper  prototypes  etc.  

   

Page 12: Creating a Culture of UX in your Organization

ü  Get  into  the  habit  of  recognizing  design  patterns  and  the  interaction  design  problems  they  solve  

 ü  Create  your  own  repository  of  references  on  good  

design    

Page 13: Creating a Culture of UX in your Organization

An  example    Some  design  patterns  for  Search  Thanks  to  ui-­‐patterns.com    

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Ø  Understanding  the  principles  of  customer-­‐centered  design  ü  Know  your  customer,  understand  that  you  are  not  your  user  

ü  Keep  you  customer  involved  

Ø  Putting  customer-­‐centered  design  into  practice  ü  Define  business  models  to  align  system  capabilities  to  organizational  goals  

ü  Create  user  models  to  visually  illustrate  and  share  your  knowledge  of  your  user  

ü  Create  scenarios  informed  by  context-­‐rich  stories  focused  on  what  people  do  and  why  

ü  Co-­‐create  usage  models  in  the  form  of  storyboards,  sketches,  paper  prototypes…  

Ø  Becoming  familiar  with  design  patterns  ü  Get  into  the  habit  of  recognizing  design  patterns  and  the  interaction  design  

problems  they  solve  

ü  Create  your  own  repository  of  references  on  good  design  

Page 20: Creating a Culture of UX in your Organization