lightning talk #10: creating a design-centered culture in organizations: learnings from creating a...
TRANSCRIPT
Communities To Corporations
By Elymar Apao
“I want my company to have a UX culture so bad. ”
A UXPH member expressed:
“Start with quick, cheap demonstrations of how UX can improve things.”
Responses
“First thing that you should do is arm yourself with the knowledge and skills to preach UX within the company.”
Responses
“The key to stakeholder buy in is to show the value of UX. How do you do that if you don’t have “permission” to do UX work? Don’t ask for permission to do UX.”
Responses
● Experience Design Leadership
● Influencing people towards a shared goal.
Kim Goodwin on Culture
UXHK 2014 Talk
● Get Executive Buy-in
● Build a coalition of key influencers and make them look good through a few keys wins.Kim Goodwin
A coalition of key influencers?How?
● Was an SEO guy● Assigned the role● Thought that
Usability = UX.● Looked for where
UX People were
How I Started UX
Found Practitioners in the Web Design Groups
First Major Web Project: Success!
Second Major Web Project: Flop!
What went wrong?
“Ordered the part when it was in stock, got an email that it was out of stock 3 days later. Too annoyed to order a different part. Choose a different site to buy from. ”
Customer Feedback on Second SIte
Discovered that UX is not just UI(and I was in the wrong community)
Human Factors Lab and Usability Professionals
First Ever Meetup: In a Bar
Regular Monthly Meetups Happened
First Usability Philippines Event
Unintentionally formed a coalition of key influencers who shared common
experiences.
But could we bring the experience within the Corporate Setting?
One Usability PH Meetup was in OLX (Sulit)
Was Embracing the Usability/UX trend
Was Hired by OLX/Sulit
Was tasked to Start UX within the Company
Had Executive Support; Build Influencers
Created a UX Department
Our First A/B Test
Present Small wins in MVP Sessions
Still Active Within the UX Community
OLX/Sulit Sponsored Events
Still Learning From Each Other's Experiences
And Networking With Other Influencers
With Whitney Hess at the 1st UXPH Conference
What was the result?
Feedback
:(
Luke Wroblewski
Culture Change Is Not Easy
What Now?
New Company: Rewards Platform / Android Users
Ad Solution for App/Website Campaigns
Do It All Over Again (Iterate)
Building Influencers
Building Community
Learning with You