creating the feel factor - mobile ux
DESCRIPTION
Creating the Feel Factor How Development and Design can stay true to UX with touch devices Users are closer to data, they touch it, feel it. BYOD, BYOA, it all means that the user is now in control. They don't like an interface? They download another app. Expectations are higher, yet they are ever-changing. Designers and developers need to work in sync to execute tight, rich experiences that have that 'feel factor' How do they create a vision that clearly defines what the user will love, while working together to stay true to the vision?TRANSCRIPT
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Creating the feel factor
HOW DEV & DESIGN CAN STAY TRUE TO TOUCH UX
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Jon pielak co-founder of Coil group
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PRODUCT Team
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PROCESS
3
www.thecoilgroup.com NEUTRA MINIMAL KEYNOTE PRESENTATION
What’s unique about touch?
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Cognitive load
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TOUCH
VOICE Brainwave
HAPTIC
MOTION
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Feel factor
responsiveness Speed Na<ve vs. Non-‐na<ve
intuition Focus, focus, focus Process of elimina<on
engagement Why use it? Connect cogni<vely Funneling
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Al gore’s Our choice
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Team
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UI Visual design
UI Engineer
Senior Dev
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UI Visual design
UI Engineer
Senior Dev
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
20%
Research Requirements Vision User testing
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Senior Dev UI
Visual design
UI Engineer
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20%
Research Requirements Vision Interaction User testing
<10%
Fit and finish
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UI Visual design
UI Engineer
Senior Dev
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
20%
Research Requirements Vision Interaction User testing
<10%
Fit and finish
>15%
Modeling Transitions UI optimization NON-Native full builds
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UI Visual design
UI Engineer
Senior Dev
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
20%
Research Requirements Vision Interaction User testing
<10%
Fit and finish
>15%
Modeling Transitions UI optimization NON-Native full builds
40%
Native & non-native builds Integration Backend builds
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UI Visual design
UI Engineer
Senior Dev
START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
Research Requirements Vision Interaction
Fit and finish
>15%
Transitions UI optimization NON-Native full builds
40%
Native & non-native builds Integration Backend builds
20%
Modeling
USER TESTING
<10%
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START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
PROCESS
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DEVELOPMENT
Visual Design
INTAKE
IDEATION
UI DESIGN
MODELING
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VISION
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INTAKE > uSER INTERVIEWS Day in the life..
Avoid feature-speak
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INTAKE > uSER testing
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START PRODUCT TEAM PROCESS THE WHAT ROLES HOW TO XECUTE
INTAKE > uSER testing
overkill
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INTAKE > uSER testing
Blind test “what would you expect to happen?”
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modeling
keynotopia Justinmind AXURE
Interactive prototyping
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END
We plan and build enterprise apps that are actually cool
Strategy security implementation
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Jon pielak
www.thecoilgroup.com
@coilgroup
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END
thx