creating design-focused culture
DESCRIPTION
User experience is a team sport—if any teammate isn’t on-board, the entire company will struggle. In plenty of organizations, the design and development teams will often butt heads over priorities, budget, and creative vision. This can cause conflict that can hurt your products or projects and demoralize the entire company.TRANSCRIPT
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@mike_tedeschi
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A little about my story...
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... fast-forward to today.
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Design became a company priority
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Design became a company priority
Design and development came together
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Design became a company priority
Design and development came together
All teams started focusing on UX
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Design became a company priority
Design and development came together
All teams started focusing on UX
Company morale increased
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So... what happened?
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No more “silo” mentality
#1
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Create and work with
multi-disciplinary teams
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“Agile is iterative. Design is iterative.
Why couldn’t they work together?”
ȃ-H�*RWKHOI��$XWKRU�RI�/HDQ�8;
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Work, sketch, and
brainstorm together
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“People tend to equate creative with
artistic. Like if you can’t draw a picture
of a horse, you’re not creative.
That’s really wrong.”
ȃ'DYLG�.HOOH\��Ζ'(2
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Learn more than just
your trade
#2
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Organizations today need generalists who
can do all aspects of the job well. Who
can shift between activities, as the job
requires. Specialists are best when they
come out of very strong generalists, who
know how to work across the board.
ȃ-DUHG�6SRRO��8Ζ(
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Share what you know
with your peers
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Don’t be afraid to
ask questions
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Create relationships with
your colleagues
#3
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What’s your story?
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September 2nd @ AzaveaUX Book Club