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12-ARID-2165ALI RAZA12-ARID-2143NASIR ALI12-ARID-2083ABDUL REHMAN

COPERATE BLOGGING

DEFINITION of cop blog in IT:Corporate Blogs that are created and

sponsored by corporate entities. These blogs provide postings from employees of the organization delivering information and insight relating to the company, their products, and issues that impact the company. .

COPERATE BLOGGING

DEFINATION NO 2: Corporate blog is a blog that is

published and used by an organization, corporation, etc. to reach its organizational goals.

The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threats.

Types of corporate blogs

There are the further types of corporate blogging.

Internal blogs External blogs Popularity

DETAIL TYPE OF COPRATE BLOGGING

1 INTERNAL BLOG:An internal blog, generally accessed through the corporation's Intranet, is a weblog that any employee can view. Many blogs are also communal, allowing anyone to post to them. The informal nature of blogs may encourage:

Employee participation Free discussion of issues Collective intelligence Direct communication between various

layers of an organization

Internal blogs may be used in lieu of meetings and e-mail discussions, and can be especially useful when the people involved are in different locations

2 External blogs An external blog is a publicly available weblog where company

employees, teams, or spokespersons share their views. It is often used to announce new products and services (or the end of old products), to explain and clarify policies, or to react on public criticism on certain issues.

External corporate blogs, by their very nature, are biased, though they can also offer a more honest and direct view than traditional communication channels. Nevertheless, they remain public relations tools.

Corporate blogs may be written primarily for consumers (Business-to-consumer) or primarily for other businesses (B2b). Certain corporate blogs have a very high number of subscribers. The official Google Blog is currently in the Technocrats top 50 listing among all blogs worldwide. The number of subscribers, blog comments, links to blog posts, and the number of times a post is shared in other social media are indicators of a blog's popularity, potential influence, and reach.

3)Popularity Whether external or internal, blogs are

not new to the corporate world. More than 12% of the Fortune 500 companies blog externally.

Market research done in the first half of 2006 indicated that 34% of large companies had established weblogs. Another 35% planned to do so by the end of 2006, thus bringing the total to nearly 70%.

Policies in corporate bloggingBefore you can develop a policy, you

need to define the company's overall attitude toward social networking. Is it something that you consider to be a strictly personal activity, which should be generally restricted -- like personal phone calls and visits from family members -

Identifying oneself as an employee of the company If social networking users identify themselves as employees of the company, your policies should require that any personal blogs and other personal posts contain disclaimers that make it clear that the opinions expressed are solely those of the author and do not represent the views of the company.

Referring to clients, customers, or partners

Your company's relationships with clients, customers and partners are valuable assets that can be damaged through a thoughtless comment. Even a positive reference could be picked up by a competitor and used to your company's disadvantage. Your social networking policy should make it clear that employees are not to reference any clients, customers, or partners without obtaining their express permission to do so.

CAN WE ACCESS THE POLICIS INCOPRATE BLOGGING….

Yes we have to done policies in our organizational personal data or personal information…