better corporate blogging

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@JasonKeath #Likeable Better Corporate BLOGGING

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Jason Keath

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Page 1: Better Corporate Blogging

@JasonKeath #Likeable

Better Corporate BLOGGING

Page 2: Better Corporate Blogging

ABOUT

SocialFresh.com / InvestInSocial.com

Page 3: Better Corporate Blogging

#Likeable Share the awesome

Page 4: Better Corporate Blogging

1. Why Blog? 2. Writing 3. Headlines 4. Action Items Q&A

Page 5: Better Corporate Blogging

WHY BLOG?

1/4

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Page 8: Better Corporate Blogging
Page 9: Better Corporate Blogging

When your content helps someone, it puts them on your team.

via @JASONKEATH

#Likeable

Page 10: Better Corporate Blogging
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Page 12: Better Corporate Blogging

The longer you keep Fans reading the more likely they will convert.

via @JASONKEATH

#Likeable

Page 13: Better Corporate Blogging

WHY BLOG? CORE QUESTIONS 1. Who do I want to help? 2. How can I be helpful? 3. What do I want the blog

to accomplish?

ANSWERS 1. Audience 2. Content 3. Action

Page 14: Better Corporate Blogging

Deciding On The Key Action Drives EVERYTHING

Page 15: Better Corporate Blogging

1. Thought leadership 2. Product sales 3. Sales leads 4. New clients

Examples of Goals

Page 16: Better Corporate Blogging

1. Subscribe 2. Buy a product or service 3. Complete a sales lead form 4. Return to the site 5. Continue to the next page 6. Sign up as a member

Examples of Actions

Page 17: Better Corporate Blogging

WRITING

2/4

Page 18: Better Corporate Blogging

Your headline leads to content leads to content leads to ACTION.

via @JASONKEATH

#Likeable

Page 19: Better Corporate Blogging

4 Example Post Types

1. Opinion 2. How To’s 3. Lists 4. Research

Page 20: Better Corporate Blogging

6 Writing Tips

1.  Be aware of word count 2.  Do not waiver 3.  Be overly useful 4.  Write with passion 5.  Make your posts easy to scan 6.  Spend time on headlines

Page 21: Better Corporate Blogging

HEADLINES

3/4

Page 22: Better Corporate Blogging

Your headline is your elevator pitch.

via @JASONKEATH

#Likeable

Page 23: Better Corporate Blogging

The 4U Headline Approach

1.  Useful  2.  Urgent  3.  Unique  4.  Ultra  Specific  

Page 24: Better Corporate Blogging

I think I get it. But do you have any examples?

Page 25: Better Corporate Blogging

Rumors  that  Microso=  May  Buy  Yahoo,  but  No  ConfirmaEon  Yet      

Microsoft Buying Yahoo?

Page 26: Better Corporate Blogging

Idol  Finale  RaEngs  Well  Up  From  Last  Year's  RaEngs  

Idol  Ups  Finale  Viewership  By  5  Million  

Page 27: Better Corporate Blogging

Help  Us  Help  You  Write  Your  A    Cover  LeOer  For  YOUR  Job  Search  

How  To  Write  A  Killer  Cover  Le?er    That  Gets  You  Hired

Page 28: Better Corporate Blogging

How  To  Write  Great  Headlines

The  Cheater's  Guide  To  WriDng    Great  Headlines

7  Secrets  From  Headline  WriDng  Experts

Page 29: Better Corporate Blogging

CALLS TO ACTION

4/4

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Your Blog is a LANDING PAGE

Page 31: Better Corporate Blogging

Make a clear ask & OFFER VALUE

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Calls To Action

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Your blog exists to make your readers look cool.

via @JASONKEATH

#Likeable

Page 34: Better Corporate Blogging

 BRAND  EXAMPLES  •  Seomoz  •  Kissmetrics  •  Hubspot  •  Wildfireapp  

 TRAINING  •  Problogger  •  Copyblogger  •  ChrisBrogan.com  •  SocialFresh.com            

Continued Reading

Page 35: Better Corporate Blogging

THANK YOU

SocialFresh.com/Newsletter