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2. Google : , , , , , . http://googleblog.blogspot.com/

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3. Kodak

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:, , , , , ,http://1000nerds.kodak.com/ 4. Playstation http://blog.us.playstation.com/ : , , , , , PS,, , , .

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  • Sony;
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  • PR Sony , .

5. Dreamhost http://www.dreamhoststatus.com/ : DreamHost , ., . , . , , DreamHost - , , , , , . 6. Amazon.com

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  • TypePad;
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http://aws.typepad.com/ 7. CISCO

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  • Movable Type;
  • Google;
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http://www.ciscoblog.com/ 8. DELL

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  • Direct2Dell;
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http://direct2dell.com/ 9. General Motors : , , , , , , .

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  • -GM GM.

http://fastlane.gmblogs.com/ 10. HP : , , , , , . http://www.hp.com/hpinfo/blogs/

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11. Marriott http://www.blogs.marriott.com/ : , , , .

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  • CEOBill Marriott;
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12. McDonalds : , , , .

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  • Open for discussion;
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  • , Corporate social responsibility.

http://csr.blogs.mcdonalds.com/ 13. Johnson & Johnson : , , , , , , . http://jnjbtw.com/

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  • Social media;
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: JNJ BTW By The Way... Everyone else is talking about our company, so why cant we? There are more than 120,000 people who work for Johnson & Johnson and its operating companies. We're some of them, and through JNJ BTW, we will try to find a voice that often gets lost in formal communications. Like any conversation, there are certain ground rules that will be followed on JNJ BTW and you should read our comments policy to be familiar with what we will do here. 14. Yahoo http://www.ysearchblog.com/ : , , , , , , .

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15. 16. Optimus Keyboard 17. Microsoft 18. Begun 19. Mail.ru 20. Yandex 21. 22. Privatblog 23. NetMind http://blog.netmind.ru/2007/07/02/polnyj-tekst-issledovaniya-pro-blogi/ 24. 25. 26. 27. : , , , . 28. 29. 30. 31. 32. 33. 34. 35. 36. , Google Russia: -. , , -. , - , . , , . , - . , . . - 23 , : . . , , , . , . 37. . , , , . , , . , , . Red Graphic , . , . , . , . , -. - . . Sun Microsystems , CEO . Sun, . , , , . , . 38. Company: 800-CEO-READ (Business books)Source:CorporateBloggingBlog - Corporate Blogger Todd Sattersten Blog:800CEOREAD Blog "For 800CEOREAD, we want to further establish ourselves as experts in business books. With our blog, we have created a place where customers and prospects spend more time with our brand. We give them book reviews. We expose them to authors. We give them an inside view into the publishing industry. For people who love business books, we are the best single source for information." , , , . : , . , . : , , , . 39. Company: 800-CEO-READ (Business books)Source:CorporateBloggingBlog - Corporate Blogger Todd Sattersten Blog:800CEOREAD Blog "For 800CEOREAD, we want to further establish ourselves as experts in business books. With our blog, we have created a place where customers and prospects spend more time with our brand. We give them book reviews. We expose them to authors. We give them an inside view into the publishing industry. For people who love business books, we are the best single source for information." Company: Duct Tape Marketing (Small business marketing) Source:CorporateBloggingBlogg - John Jantsch Blog:The Duct Tape Marketing Blog "I think the lesson is that the weblog can be just another form of marketing, much like the Internet itself. Smart marketers are adding it to the mix, but not necessarily looking at it as a way to revolutionalize marketing as we know it." 40. Company: John Mudd (Real Estate) Source:CorporateBloggingBlog - Corporate Blogger John Mudd Blog:www.HomeInTampaBay.com/johnmuddblog.html John Mudd is a real estate agent in Florida with a very active interest in corporate blogging. His company weblog at HomeInTampaBay.com provides him with a way to network with current, past and even future clients. "I'm sharing my thoughts with them openly and honestly, and considering how rare that is in the modern world, it's no wonder that I'm able to translate blogging into business", he says.Company: Kuhlman Auction Source:CorporateBloggingBlog - Corporate Blogger Ed Kuhlman Blog:The Kuhlman Auction Weblog I feel that one of my competitive advantages is my written communication ability. The blog gives me a chance to use this skill. Even though my competition could easily have their own blog, most of them won't do it because they may not have the same level of comfort with written communication. Company: CoreStreet (Software) Source:Marketingsherpa - Software Company President's Blog Proves a Publicity & Search Optimization Bonanza Blog:www.vastlyimportant.com When his PR guy asked him to write a blog, CoreSteet President Phil Libin said no. "Chuck was kicking around the idea of using a blog as a corporate communication device. I never got that excited about it being an official thing because a lot of corporate blogs are thinly disguised press releases dressed up to look hip," Libin explains. "We have better resources to get out press releases." But, PR guy Chuck Tanowitz persisted. "What better way to position Phil as an industry thought leader than to create a body of work that would continually grow?" 41. Company: Macromedia (Software) Source:BtoB - Corporate blogs make personal connection Blog: Several, for exampleJohn Dowdell's News for MX Developers For starters, Hale recommends finding passionate, knowledgeable employees to author corporate blogs. For Macromedia, that meant tapping its evangelists, an existing job title that includes plenty of time spent interacting directly with customers. Adding a blog to the evangelist tool kit gave them one more channel to reach customers, Hale said.Company: Nike/Gawker Media Source:AdAge.com - Nike-Gawker deal tests 'Art of Speed' online feature Blog:www.gawker.com/artofspeed/ Beyond counting on the cool factor, Nike isn't measuring response. "We're getting some good visitation on nikelab.com right now [as a result of Art of Speed]. Look what's being said about us," Mr. Tobecksen said. "But we don't think there's any [precise] way of quantifying response." 42. 9 2. . , , . , . . . . 3. . , , . . ( ). , . , , bullshit, . . Optimus, .4. , . . , . . , . , - . , . , - , -.1. . . , , . , -. -.http://yakoff.ru/blog/2007/05/thoughts-on-corporate-blogs.php 43. 5. . , . . , . - . , , . , .6. , . , . -, . -, . , , : , . -.7. . , . , . .9 44. 8. . -. , . . Apple . , .9. . , . . , . . , ? . , - - . , , . . : , *-, .9 45.

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