convergence for broadcast television

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Slide 1

Convergence for broadcast television

1

Introducing Media Convergence

4 Dimensions

Multimedia Journalism

Cross Ownership

Cooperation

Technological Convergence

2

Current Methods & Trends:Multimedia Journalism

Major TrendsNetwork vs. StationTechniques

3

Techniques Incorporated

Content Information

Network Multimedia

Linked Content

User-created Content

Mobile Sites

Other

4

Examples

5

Effects & Limitations of Media ConvergenceCross-Ownership & Cooperation

6

Effects: Co-ownership of T.V. Stations & Partnerships w/ Newspapers

Goals

Convergence Results in the Newsroom

Limitations

7

Effects:Convergence in Broadcast Technology

DBM Technology: What is it?

Actual Use of DBM Technology in South Korea

Effects of DBM

Limitations

8

Future Trends & Implications

Anticipation

Localization

Establish Protocols

9

ConclusionWHAT Convergence Means to you

10

What Students Need to Know

Skills That May Be Helpful When Entering a Converged Market

Writing Skills

Communication Skills

Experience in Converged Media

Technology Skills

11

THE BLOG & THE MOBILE SITE

The Blog url:

http://j762convergence.blogspot.com/2009/04/about-this-blog.html

The Mobile URL:

HTTP://TINYURL.COM/j762convergence

12

References

Back, James, Ketterer, Stan, Smethers, J. Stevens, & Weir, Tom (Summer 2004). Case Study Shows Limited Benefits of Convergence. Newspaper Research Journal, 25(3), 52-65.

Bores, C., Saurina, C., & Torres, R. (2003). Technological Convergence: A Strategic Perspective. Technovation, 23.1, 1-13.

Budki, Sandeep (2008). Broadcast: Convergence is the Key; Convergence of Broadcasting and Telecommunication is in Its Early Stage. Retrieved March 28, 2009, from http://voicendata.ciol.com/content/GOLDBOOK2008/108030520.asp.

Caves, Richard E. (2005). Switching Channels: Organization and Change in TV Broadcasting. Cambridge: Harvard University Press.

Choi, D., & Valikangas, L. (2001). Patterns of Strategy Innovation. European Management Journal, 19.4, 424-429.Daily, L., Demo, L. & Spillman, M. (2005). Most TV/Newspapers Partners At Cross Promotion Stage. Newspaper Research Journal, 26(4), 36-49.

Demo, L. (2005, January). What, exactly, does convergence look like?. The American Editor, 18.

Dowling, Michael, Lechner, Christian, & Thielmann, Bodo (1998). Convergence: Innovation and Change of Market Structures Between Television and Online Services. Media Management Journal, 8.4, 31-35.

Duhe, Sonya Forte, Smith, Laura K., & Tanner, Andrea H. (2007). Convergence Concerns in Local Television: Conflicting Views from the Newsroom. Journal of Broadcasting & Electronic Media, 51(4), 555-574.Dupagne, Michel, & Garrison, Bruce (2006). The Meaning and Influence of Convergence: A Qualitative Case Study of Newsroom Work at the Tampa News Center. Journalism Studies, 7(2), 237-255.

Fisher, Douglas J., Grant, August E., & Wilkinson, Jeffrey S. (2009). Principles of Convergent Journalism. New York: Oxford University Press.

13

References Continued

Gordon, R. (Nov. 13, 2003). Convergence Defined. Online Journal Review. Received October 30, 2008, from http://www.ojr.org/business/1068686368.php.Grant, August E. & Jeffrey S. Wilkinson (2009). Understanding Media Convergence: The State of the Field. New York: Oxford University Press.Lind, Jonas (2004). Convergence: History of Term Usage and Lessons for Firm Strategies. Center for Information and Communications Research, at Stockholm School of Economics, http://userpage.fu-berlin.de/~jmueller/its/conf/berlin04/Papers/1_LIND.doc.

OBrien, K. (2008, May 5). Mobile TV Spreading in Europe and to the U.S. The New York Times. Retrieved from http://www.nytimes.com/2008/05/05/business/media/05mobile.html?fta=y.Partners take different roles in newspaper-television news-gathering partnerships. (2005, July 19). Ball State University Newscenter. Retrieved from http://www.bsu.edu/news/article/0,1370,--34781,00.html.

14

QUESTIONS & COMMENTS

15

Now Put It Into Practice!

16

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