television a broadcast media

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  • 1. ADVANTAGES OF TELEVISION CREATIVITY AND IMPACTSight + Sound= creative flexibility, possibledramatic, lifelike representationsCovey good mood/image for a brand, develop emotional/entertaining appeals, make dull product interesting

2. ADVANTAGES OF TELEVISION COVERAGE AND COST-EFFECTIVENESSRegardless of agesexincomeeducation 3. ADVANTAGES OF TELEVISION CAPTIVITY AND ATTENTION ZippingZapping repetition VCRs exposure DVDsDVRs catchy slogans BluRayDiscs jinglesDownloads 4. ADVANTAGES OF TELEVISION SELECTIVITY AND FLEXIBILITY Broadcast time Geographic coverage Program content 5. ADVANTAGES OF TELEVISIONLIMITATIONS 6. LIMITATIONS OF TELEVISION LACK OF SELECTIVITY Very specific Small target segment 7. LIMITATIONS OF TELEVISION COSTSBuying airtimeProducing qualitycommercial 8. LIMITATIONS OF TELEVISION FLEETING MESSAGE Shorter ads Nothing tangible to examine / consider 9. LIMITATIONS OF TELEVISION CLUTTER 10. LIMITATIONS OF TELEVISION DISTRUST AND NEGATIVE EVALUATION Offensive Uninformative Too frequent Unfavorable content 11. NETWORK ADVERTISING CONTRACTUALLY AGREE TO PRE-EMPT TIME DURING SPECIFIED HOURS FORPROGRAMMING PROVIDED BY THE NETWORKS AND TO CARRY THE NATIONALADVERTISING WITHIN THE PROGRAM SYNDICATING BY ADVERTISING ON SHOWS THAT ARE SOLD OR DISTRIBUTED ON A STATION-BY-STATION, MARKET- BY-MARKET BASIS. 12. MEASURING TV AUDIENCE PROGRAM RATINGH.H tuned into showrating= Total H.H 13. MEASURING TV AUDIENCE SHARE OF AUDIENCEH.H tuned into showShare= Total H.H using TV 14. MEASURING TV AUDIENCE AUDI METER (AUDIENCE METER) CONTINUOUSLY MEASURED THE CHANNELS TO WHICH THE SET WAS TUNED PEOPLE METER OLD STYLE AUDI METER THAT ALSO RECORDS WHO AMONG THE 10000 HHS ISWATCHING

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