lee chambers - broadcast & new media convergence strategist

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Lee Chambers Interactive and Interactive and New Media New Media Director, ABC Director, ABC Radio, LA Radio, LA 2002 – 2007 2002 – 2007 95.5 KLOS 95.5 KLOS TalkRadio TalkRadio 790 KABC 790 KABC 710 ESPN 710 ESPN Radio Radio 1110 Radio 1110 Radio Disney Disney

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Lee Chambers, veteran radio programmer and on air personality with extensive experience in the convergence of New Media applications for the broadcast, print and film industries in Los Angeles, specializing in content creation and repurposing broadcast content on multiple platforms of distribution on Internet and wireless applications.

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Page 1: Lee Chambers - Broadcast & New Media Convergence Strategist

Lee Chambers

Interactive andInteractive andNew Media New Media Director, ABC Director, ABC Radio, LARadio, LA2002 – 20072002 – 2007

95.5 KLOS95.5 KLOS TalkRadio 790 TalkRadio 790

KABCKABC 710 ESPN Radio710 ESPN Radio 1110 Radio Disney1110 Radio Disney

Page 2: Lee Chambers - Broadcast & New Media Convergence Strategist

Best of Both WorldsBest of Both WorldsTraditional Media

30 Year Broadcast Veteran:30 Year Broadcast Veteran:New York, LA & WashingtonNew York, LA & Washington

10 Year Satellite Experience: 10 Year Satellite Experience: Unistar & Westwood One Unistar & Westwood One

Multi Format Knowledge:Multi Format Knowledge:AC, CHR, Country & OldiesAC, CHR, Country & Oldies

Programming Acumen:Programming Acumen:PD, APD, Music, Research, PD, APD, Music, Research, Production & ImagingProduction & Imaging

Marketing Background: Marketing Background: Promotions, Contesting, Promotions, Contesting, Station Events & Newsletter Station Events & Newsletter email blastsemail blasts

Digital Proficiency: Selector, Digital Proficiency: Selector, Adobe Audition & Audio Adobe Audition & Audio Vault Vault

Emerging Media

Internet Program Internet Program Director Director

HD & HD-2 HD & HD-2 ProgrammingProgramming

Audio & Video Audio & Video StreamingStreaming

Podcasting & BloggingPodcasting & Blogging

Flash Web AnimationFlash Web Animation

Website CreationWebsite Creation

Graphic Design Graphic Design

Database ManagementDatabase Management

Skilled in Photoshop,Skilled in Photoshop,Dreamweaver & FlashDreamweaver & Flash

Page 3: Lee Chambers - Broadcast & New Media Convergence Strategist

Website Growth: 2002 - 2007

Site Visitors:Site Visitors:

+245%+245% +109%+109% +217% +217%

0%

50%

100%

150%

200%

250%

KABCKLOSKSPN

Page 4: Lee Chambers - Broadcast & New Media Convergence Strategist

Website Growth: 2002 - 2007

Page Hits:Page Hits:

+249%+249% + 46%+ 46% + 40% + 40%

0

50

100

150

200

250

300

KABCKLOSKSPN

Page 5: Lee Chambers - Broadcast & New Media Convergence Strategist

Web & Stream Monthly RecapWebsite & Streaming Audio Statistical Website & Streaming Audio Statistical Overview, Analysis & RecommendationsOverview, Analysis & Recommendations

October, 2004October, 2004Read it on-lineRead it on-line here (Adobe Acrobat required).(Adobe Acrobat required).

Page 6: Lee Chambers - Broadcast & New Media Convergence Strategist

Major Responsibilities:Major Responsibilities:

Oversee all on-line content.Oversee all on-line content. Conduct all on-line contesting.Conduct all on-line contesting. Extend branding of all four stations.Extend branding of all four stations. Create compelling content for sites.Create compelling content for sites. Develop all Flash animations on sites.Develop all Flash animations on sites. Interface with Sales / Marketing efforts.Interface with Sales / Marketing efforts. Maintain all station listener databases. Maintain all station listener databases.

Page 7: Lee Chambers - Broadcast & New Media Convergence Strategist

Major Projects InitiatedMajor Projects Initiated

Resumption of streaming audio.Resumption of streaming audio. Complete redesign of all stations’ Complete redesign of all stations’

sites.sites. Introduction of Blogging & Podcasting.Introduction of Blogging & Podcasting. Frequency swap of KSPN & KDIS.Frequency swap of KSPN & KDIS. Advent of weekly station newsletters.Advent of weekly station newsletters. Aloha Airlines promotion with ABC7.Aloha Airlines promotion with ABC7. Mark & Brian 3 Strangers & A WeddingMark & Brian 3 Strangers & A Wedding

Page 8: Lee Chambers - Broadcast & New Media Convergence Strategist

Website Addresses

http://www.kabc.comhttp://www.kabc.com http://www.955klos.comhttp://www.955klos.com http://www.710espn.comhttp://www.710espn.com http://www.radiodisney.comhttp://www.radiodisney.com

Page 9: Lee Chambers - Broadcast & New Media Convergence Strategist

On Line Portfolio: Websites(Click on images below to see actual websites)(Click on images below to see actual websites)

TalkRadio 790 KABC / LATalkRadio 790 KABC / LA 95.5 KLOS / LA95.5 KLOS / LA 710 ESPN Radio / LA710 ESPN Radio / LA Radio Disney KDIS / LARadio Disney KDIS / LA

After MidNiteAfter MidNite 93.9 KZLA / LA93.9 KZLA / LA WPGC / WashingtonWPGC / Washington Lee ChambersLee Chambers

Dads’ LawDads’ Law 9/11 Tribute9/11 Tribute Mitchel Field TributeMitchel Field Tribute Solaire GrillsSolaire Grills

Page 10: Lee Chambers - Broadcast & New Media Convergence Strategist

On Line Flash Portfolio: ABC (Click on images below to see animations)(Click on images below to see animations)

955klos.com955klos.com 955klos.com955klos.com 955klos.com955klos.com 955klos.com955klos.com

kabc.comkabc.com kabc.comkabc.com kabc.comkabc.com kabc.comkabc.com

kabc.comkabc.com kabc.comkabc.com 710espn.com710espn.com 710espn.com710espn.com

Page 11: Lee Chambers - Broadcast & New Media Convergence Strategist

On Line Flash Portfolio: Other (Click on images below to see animations)(Click on images below to see animations)

wpljfm.comwpljfm.com musicradio77.commusicradio77.com imonthenet.comimonthenet.com kzla.comkzla.com

amandfmmorningside.camandfmmorningside.comom

themostmusicq107.comthemostmusicq107.com frankmurphy.com frankmurphy.com largelee.comlargelee.com

jingles.com jingles.com andygibb.com andygibb.com sfvisitor.orgsfvisitor.org mitchelfieldmemories.comitchelfieldmemories.co

mm

Page 12: Lee Chambers - Broadcast & New Media Convergence Strategist

Recent Career HighlightsRecent Career Highlights

Premiere Radio NetworksPremiere Radio Networks / Los / Los AngelesAngelesContract Web Producer, 07/07 – 01/08Contract Web Producer, 07/07 – 01/08

‘After MidNite with Blair Garner’‘After MidNite with Blair Garner’ show showhttp://www.aftermidnite.comhttp://www.aftermidnite.com

Page 13: Lee Chambers - Broadcast & New Media Convergence Strategist

Previous Career HighlightsPrevious Career Highlights

Westwood One Radio Network,Westwood One Radio Network, LA LA

– Asst. Program Director / Air Talent: – Asst. Program Director / Air Talent:

* * The Oldies ChannelThe Oldies Channel 1991 - 19971991 - 1997 * * The ’70’s ChannelThe ’70’s Channel 1997 - 1997 - 19991999 * * ‘Groovin’ Oldies’‘Groovin’ Oldies’ 1999 - 20011999 - 2001

Page 14: Lee Chambers - Broadcast & New Media Convergence Strategist

Other Career HighlightsOther Career Highlights

Viacom Broadcasting,Viacom Broadcasting, Los Angeles Los Angeles

- Programming Assistant / Air Talent:- Programming Assistant / Air Talent:

* * STAR 98.7 STAR 98.7 1992 - 19981992 - 1998 * * EASY 100.3EASY 100.3 1993 - 1993 - 19961996 * * B100.3B100.3

1996 - 19981996 - 1998

Page 15: Lee Chambers - Broadcast & New Media Convergence Strategist

Programming Experience

Internet Program DirectorInternet Program Director2002 - 20072002 - 2007

Operations ManagerOperations Manager1988 - 19891988 - 1989

Programming AssistantProgramming Assistant1991 - 20011991 - 2001

Asst. PD / Music DirectorAsst. PD / Music Director1983 - 19841983 - 1984

Programming AssistantProgramming Assistant1992 - 19981992 - 1998

Programming AssistantProgramming Assistant1987 - 19881987 - 1988

Page 16: Lee Chambers - Broadcast & New Media Convergence Strategist

Format VersatilityOldiesOldies Hear airchecksHear aircheckson-line here.on-line here.

Country Country Hear airchecksHear aircheckson-line here.on-line here.

CHR CHR Hear airchecksHear airchecks

on-line on-line herehere..

ACACHear airchecksHear airchecks

on-line on-line herehere..

1985 – 19871985 – 1987 1991 - 19921991 - 1992 1981 - 19841981 - 1984 1992 - 19981992 - 1998

1991 - 20011991 - 2001 1987 - 19881987 - 1988 1984 - 19851984 - 1985 1990 - 19911990 - 1991

2001 - present2001 - present 1980 - 19811980 - 1981 1987 - 19881987 - 1988 1989 - 19901989 - 1990

Page 17: Lee Chambers - Broadcast & New Media Convergence Strategist

Programming Philosophy

Taking the Taking the OldOldOut of Oldies:Out of Oldies:- Positioning, Packaging & - Positioning, Packaging & Promoting TraditionalPromoting Traditional’50’s & ’60’s Oldies for’50’s & ’60’s Oldies forfirst wave ‘Baby Boomers’first wave ‘Baby Boomers’

Read it on-line hereRead it on-line here..

CHR Oldies for the CHR Oldies for the Next Generation:Next Generation:- Positioning, Packaging & - Positioning, Packaging & Promoting Pop DrivenPromoting Pop Driven’70’s & ’80’s Gold for ’70’s & ’80’s Gold for second wave ‘Brady second wave ‘Brady Boomers’Boomers’

Read it on-line here.Read it on-line here.

Page 18: Lee Chambers - Broadcast & New Media Convergence Strategist

Station Imaging SamplesStation Imaging Samples

Sweepers & Sweepers & StagersStagers

Formatic FeaturesFormatic Features

Contest PromosContest Promos Click Click herehere to hear on-line. to hear on-line.

Page 19: Lee Chambers - Broadcast & New Media Convergence Strategist

Teaching Credentials

Connecticut School of BroadcastingConnecticut School of BroadcastingUniversal City & Pomona, CAUniversal City & Pomona, CA

Instructor, Digital MediaInstructor, Digital MediaJuly 2007 - presentJuly 2007 - present

Page 20: Lee Chambers - Broadcast & New Media Convergence Strategist

Education & Career Education & Career TrainingTraining Arbitron Live TrainingArbitron Live Training

- PD Advantage, Scarborough, Maximizer, & Tapscan - PD Advantage, Scarborough, Maximizer, & Tapscan

University of MarylandUniversity of MarylandCollege Park, Maryland College Park, Maryland

- B.A., Radio, Television & Film- B.A., Radio, Television & Film

Multimedia InstituteMultimedia InstituteEncino, California Encino, California - Web Design, Graphics Arts & Animation Program- Web Design, Graphics Arts & Animation Program

Page 21: Lee Chambers - Broadcast & New Media Convergence Strategist

Software ProficiencySoftware Proficiency

Adobe Photoshop & IllustratorAdobe Photoshop & Illustrator Adobe Dreamweaver & FlashAdobe Dreamweaver & Flash Adobe Audition & AcrobatAdobe Audition & Acrobat Microsoft Word & PowerPointMicrosoft Word & PowerPoint Microsoft Excel & AccessMicrosoft Excel & Access Microsoft FrontPage & Microsoft FrontPage &

PublisherPublisher Digidesign Pro Tools & AvidDigidesign Pro Tools & Avid

Page 22: Lee Chambers - Broadcast & New Media Convergence Strategist

ReferencesDave Dave BeasingBeasing

““Lee is well-versed in a number of formats, Lee is well-versed in a number of formats, understanding both the mechanics of each and the understanding both the mechanics of each and the bigger picture strategy. As technology has changed, bigger picture strategy. As technology has changed, he has changed also, becoming a skilled New Media he has changed also, becoming a skilled New Media designer and strategist. I highly recommend him! No designer and strategist. I highly recommend him! No one will ever tackle assignments with more one will ever tackle assignments with more dedication."dedication."

Program Director,Program Director, 100.3 The Sound

[email protected] (323) 692-5488(323) 692-5488

Page 23: Lee Chambers - Broadcast & New Media Convergence Strategist

ReferencesJoel Denver

" A consummate broadcast " A consummate broadcast professional....He has forgotten more about professional....He has forgotten more about radio, music and research than most people radio, music and research than most people know!".know!".

Founder, Founder, All AccessAll Access / / LALA

[email protected]@allaccess.comm

(310) 457-6616(310) 457-6616

Page 24: Lee Chambers - Broadcast & New Media Convergence Strategist

ReferencesDoug HarvillDoug Harvill Senior VP & General Manager,

KMVQ - KCBS / San [email protected]@sfradio.cbs.com

(415) 391-9970

"A passionate broadcaster with a depth of "A passionate broadcaster with a depth of knowledge and experience developed during his knowledge and experience developed during his career at many of America's great radio stations".career at many of America's great radio stations".

Page 25: Lee Chambers - Broadcast & New Media Convergence Strategist

ReferencesDoug HermanDoug Herman

President / Chief EngineerPromotional Broadcast Network

[email protected]

(619) 575-7132

““Our company conducted a large-scale promotional Our company conducted a large-scale promotional project for (then) ABC (now Citadel) Radio's 95.5 KLOS project for (then) ABC (now Citadel) Radio's 95.5 KLOS in Los Angeles while Lee was New Media Director. Lee in Los Angeles while Lee was New Media Director. Lee worked closely with us on the project. He is a very worked closely with us on the project. He is a very knowledgeable radio guy with a deep understanding knowledgeable radio guy with a deep understanding and love of the business. He's also a terrific New Media and love of the business. He's also a terrific New Media guy, whose stuff is top-notch. He's the best!”guy, whose stuff is top-notch. He's the best!”

Page 26: Lee Chambers - Broadcast & New Media Convergence Strategist

ReferencesJhani KayeJhani Kaye Program Director

K-EARTH 101 / Los [email protected]@kearth101.com

(323) 936-5784

"He is always thinking. Whether about the future of "He is always thinking. Whether about the future of the format, or how you can better execute the the format, or how you can better execute the formatics already in place, he's analytical about the formatics already in place, he's analytical about the business of broadcasting... and that's a very good business of broadcasting... and that's a very good asset indeed!"asset indeed!"

Page 27: Lee Chambers - Broadcast & New Media Convergence Strategist

ReferencesRandy LaneRandy Lane

"Has a strong programming knowledge and "Has a strong programming knowledge and is a good team player who has seen both is a good team player who has seen both ends of the business having been both in ends of the business having been both in programming and an air-talent".programming and an air-talent".

Pres., The Randy Lane Pres., The Randy Lane Co. / LA Co. / LA

[email protected]@randylaneco.com (805) 497-7177 (805) 497-7177

Page 28: Lee Chambers - Broadcast & New Media Convergence Strategist

References

Tony Tony NoviaNovia

  

““Lee is a secret weapon! In a world where 360 Lee is a secret weapon! In a world where 360 degree skill sets critical, Lee is one of a select degree skill sets critical, Lee is one of a select few executives that offers the complete package few executives that offers the complete package of management, programming, research, on-air of management, programming, research, on-air and perhaps most importantly, excels at and perhaps most importantly, excels at everything digital and New Media. If you are everything digital and New Media. If you are seeking ratings and looking to extend your seeking ratings and looking to extend your platform to the web, mobile and beyond, you platform to the web, mobile and beyond, you have found your man. In these go-to times, Lee have found your man. In these go-to times, Lee is the go-to guy!”is the go-to guy!”

Sr. VP – New Media DevelopmentRyan Seacrest Productions

[email protected](323) 954-2849

Page 29: Lee Chambers - Broadcast & New Media Convergence Strategist

Contact Info

Cell Cell [email protected]@prodigy.nett

Home Home 818-331-8347818-331-8347largelee.comlargelee.comwebworks100.comwebworks100.com