NETWORKS, “netlets” and AFFILIATES

BROADCAST TELEVISION

There are three (3) major networks in the United States.

CAN YOU NAME THEM?

MAJOR NETWORKS

Now owned by Comcast

NBC IS CHANNEL 10 IN PHILADELPHIA

Owned by Viacom

CBS- CHANNEL 3 IN PHILADELPHIA

Owned by Disney

CBS IS CHANNEL 6 IN PHILADELPHIA

There is one “not for profi t” television station/network in the United States.

It is the only broadcast network that does not run commercials.

Can you name it?

BROADCAST TELEVISION NETWORKS

PBS (Public Broadcasting)

NON-COMMERCIAL NETWORK

What separates these networks from “full” networks?

THERE ARE ALSO “NETLETS”

A local television station that works together with a parent company.

The parent company provides all or some programming to the affi liate.

Pennsylvania:Erie, PA WICU-TV Harrisburg, PA WGAL-TV Johnstown - Altoona WJAC-TV Philadelphia, PA WCAU-TV Pittsburgh, PA WPXI-TV Wilkes Barre,Scranton WBRE-TV

NETWORK AFFILIATES

The network affi liate is responsible for providing some of its own programming.

CHANNEL 6 in Philadelphia1. Morning programming 10am-12:30pm2. Afternoon News 4:00-6:30pm3. Nightly News 11:00pm4. Overnight Programming/Infomercials

AFFILIATES

The networks only provide two hours of dailyprogramming. This is usually 8:00-10:00pm with the exception of sports programming.

The affi liates are responsible for fi lling the remaining twenty two hours. This is done through:Local newsSyndicated Programming

NETLETS AND AFFILIATES

Syndication- the sale of the rights to broadcast a program to multiple stations without using a broadcast network.

FIRST RUN SYNDICATION- A program runs in syndication and airs an episode for the fi rst time without being on a broadcast network.

SYNDICATED PROGRAMS

OFF-NETWORK SYNDICATION- the sale of a program that was originally shown on a network. Can be considered a “re-run”.

SYNDICATION (CONT.)

Philo T. Farnsworth

The true inventor/creator of televisionSketched a drawing as a boyThat sketch was the basis for tv.

HISTORY OF TELEVISION“PIONEERS”

Widely considered “The Father of Television”Head of RCA; fought Farnsworth for the patent of

television Instrumental in television’s development

DAVID SARNOFF

Discovered Wireless CommunicationsMorse Code evolved into today’s technology

GUILLERMO MARCONI

Monitored and calculated by Nielsen Media

RATINGS- Percentage of people watching a show who own or have a television.

For example, Two and a Half Men has a rating of 12.2. That means that 12.2% of the total population was watching that show.

SHARES- Percentage of people watching a show who have a television on at that time. A smaller sample of people.For example, Two and a Half Men has a share % of 15, which means 15% of all people w/ a tv on were watching it.

TELEVISION’S RATINGS SYSTEM