contextual marketing - the right way to mobile marketing, or "marketing on the way"
TRANSCRIPT
TIME +PLACE+PROSPECT
=
CONTEXTUAL
MARKETING
J
Contextualmarketing-paolomaioli@paolo_mm
If content is king, then context is emperor
Contextualmarketing-paolomaioli@paolo_mm
context makes the marketing message unique for each consumer • personal
• efficient
• successful
Contextualmarketing-paolomaioli@paolo_mm
content marketing?
“online marketing blogs + social media + SEO”
to attract the interest of potential customers. to provide interesting, educational material
to engage a prospect and encourage him or her to move onto the next phase of the sales process
Contextualmarketing-paolomaioli@paolo_mm
Context! “consumer interests and behaviours changing over time and space”
Contextualmarketing-paolomaioli@paolo_mm
Relevant
information,
for the right
person,
and the proper
timing
Contextualmarketing-paolomaioli@paolo_mm
CLEVER! Contextualmarketing-paolomaioli@paolo_mm
Personalised
Contextualmarketing-paolomaioli@paolo_mm
consumer-tailored experiences
is the only way for brands to stay alive
Privacy?
HOW MUCH WOULD YOU PAY FOR
YOUR RIGHT BURGER AS YOU
ENTER YOUR RESTAURANT AND
YOU DO NOT HAVE TIME TO WAIT?
Contextualmarketing-paolomaioli@paolo_mm
Marketing experiences that provide useful interactions
rather than just "marketing“ will get a more
positive user response
Contextualmarketing-paolomaioli@paolo_mm
FROM
the step forward for
marketing strategies
contextual awareness unique customer experiences
Contextualmarketing-paolomaioli@paolo_mm