Sattva Rise

contentMARKETING

for STARTUPS

Anshul Motwani | Founder & CEO

contentmarketing

Marketing isexpensive exercise25%Avrg. revenue spent on marketingVisualizing is a challenge for the customerLack of DIFFERENCIATIONProviding customer experience: Non innovative & expensiveexamples of few startups

startingyounga flying start

a breakingexperimentall in one week

40Millionhits on VIDEO200000New FANS on Facebook150MillionNEWSFEEDWOWFASTEST growing pageon Facebook30000Comments on Facebook

beauty & brainsa strategic example

gorgeousstartwhat NYKAA did?

beautifulimpactand continues

123KFollowers on INSTAGRAM1.3MLIKES on Facebook page10.8KTWITTER followers47KYOUTUBE followers

what do welearn?get users on front seat & solve their problems

B2Bstartupnot for B2C only

insightful& actionableusing impacting content

what do welearn?drive education

what do welearn?build relationships based on trust

what do welearn?transparency brings in familiarity & credibility

what iscontent marketingfor target audiencegoal of which is to drive businessCreate, publish & distribute contentunderstanding the concept

A marketing process

why content marketing ?

becauseADVERTISINGWORKS

why content marketing ?

becauseADVERTISINGWORKS

why content marketing ?

becauseADVERTISINGWORKS

why content marketing ?

BECAUSEIT WORKS!

it SAVES money

Youre done: Blog starts to rank & you get more leads/monthUSE PPC TO GENERATE LEADSBid on content marketing for $0.25 a clickMonth end=1000 leads for $2500Next month $2500Next $2500 it continues1 BLOG > 100 VISITORS > 2 LEADS

how to docontent marketing

Start with a content marketing strategy

definemarketing goals

TrafficSalesAwarenessRetention

who do youneed to reach ?

where is thistarget group on web ?

who & whatinfluences your target group ?

whatexperience

will earn the impact you need

betterROI

will this have better impact than other mediums?

yourchecklist

get these right

marketing goal(s)target customermarketing channelsinfluencersexperience to deliverROI comparision

how to docontent marketing

Execution of content marketing strategy

crafting mission

& brand statement

we talk a lot about telling great stories &create a better content ecosystem instead of

polluting the web with mediocrity

identify

story type

identify

content topics

SMALL

BUSINESS

Strategies to growand manage

business for

Startups/SMEs

FREELANCERS

Strategies to marketFreelance business

in India, start

freelancing etc.

ACCOUNTS

PAYABLE

Education & bestpractices on

Invoicing &

accounts payable.

VOICES

Thought leadership,

opinions &

perspectives fromthe company

learnings.

building an

editorial calendar

AUTHOR

INTENDED

AUDIENCE

FORMAT /

TYPE

TOPIC

DUE DATE

URL

KEYWORDS

PUBLISH

DATE

teamdelivery

Startup, 1 man army, little-to-no content marketing budgetMid size, big team, dedicated content & marketing budget

teamdelivery

Large marketing team, some content budgetAnother quick alternative: FREELANCERS

the contentteam

Content TeamConvert & CloseStrategic HeadAttractAttractAttractAttractFreelance BloggerFreelanceBloggerFreelanceDesignerFreelancePhotographer

some toolsto use

CMSANALYTICSPROJECT MANAGEMENT SOFTWAREDESIGN SOFTWARE

no viciouscircle

know &moreFor details write tohello@wittypen.comwittypen.com/blogexperience