marketing for startups

http://creativeagencysecrets.com

We do profitable marketing services for busy businesses


Two case studies to show you how to do it yourself• Business to Business (B2B)• Business to Consumer(B2C)• Plus Advice for you to migrate your marketing

‒ How to find a niche to show off your company’s expertise or specialism

‒ Where to promote your services online‒ How to use automated email marketing‒ The three things you must do online every

week

Online marketing


• Brochure/collateral• Public relations• Advertising• Directory listings• Trade show/conference• Christmas card list• Parties/hospitality

Traditional Today

• Website• Expert content• Online PR• Adwords / digital ads• Directory submissions• Email list/newsletter• Social media

Marketing a business


How to migrate marketing online

• Know your customers and prospects “online literacy”‒ Which websites do they visit‒ What % are doing procurement online‒ How do new customers ‘find’ you‒ What about younger staff members• You can’t do everything at once• Prioritise



Traditional Today

• Website• Expert content• Online PR• Adwords / digital ads• Directory submissions• Email list/newsletter• Social media

Which of these do you do?


Case study: APC technology

• Business to Business• Customised rugged computers• Long sales cycle• Face to face sales team• E-Procurement



Traditional Priorities

• Website• Directory submissions• Expert content• Email list/newsletter• Online PR• Adwords / digital ads• Social media

APC technology


Key words


Google analytics


Traffic sources


Incoming links - domodomain


Expert content

• Company news ‒ New product‒ Distributors

• Trade show‒ Collate others’ news ‒ Link to helpful sites (Linked In Group)

• Magazine article ‒ Reproduce it‒ Write a response


Email newsletter

• Once a month• Summary of website news articles• Supplemented by mailings to niche

groups‒ Mining industry (linked to trade

show)‒ Abattoirs (postal mailing) new

product


Case study: Rowperfect

• Business to Consumer• Sports equipment and advice• Short sales cycle• No sales team• Online ‘discovery’• Global potential market



Traditional Today

• Website• Expert content• Email list/newsletter• Adwords / advertising• Social media• Directory submissions• Online PR

Which of these do you do?


Content drives & reinforces traffic

• News page (blog) updated 5x per week• It has an RSS feed• Newsletter sign-up • In header on every page• Landing page• Summary of 5 blog posts mailed automatically • Expert content drives incoming search• Social media amplifies • Automatic• Manual • Advertising is relatively minor ‘signposting’ • $100 per month


Rowperfect analytics

• Search is highest = 2680‒ Google‒ Bing‒ Yahoo• Newsletter = 1541

‒ Feedblitz‒ RSS• Social media = 209

‒ Twitter‒ Friendfeed• Advertising (cpc) = 233`


Referring sites


Analytics compared


For you:

• Find a niche online‒ Where is it discussed / searched /

commented online‒ Keep your niche small• Search for websites about the niche

‒ Google Alerts‒ Follow these sites using RSS Reader

or email• Search inside social media

‒ Use hashtags #


Alerts

• Search string‒ Blogs ‒ News‒ Video‒ Discussions • Quotes• All/best results• Frequency


Where to promote your services

• Directory listings• Forums• Group lists• Magazine / news websites• Newsletters run by others• Bloggers – guest posts / comments• Social media sites & groups on social

media• Hashtags #• Your own news page


How to use automatic email

• Write blog posts• Have an RSS feed• Set up an RSS to email service

‒ Feedblitz.com‒ “ICEHOUSE” promotion code 15 days

free plus 10% discount• Decide newsletter frequency (weekly,

monthly, on demand)• It happens


3 things you must do weekly

• Check your alerts‒ Gives you new sites to comment‒ Subscribe to read them• Write a blog news article

‒ Article ideas from the alerts• Review your analytics

‒ How well are you doing


Get in touch

• Have a free 20 minute briefing with us‒ Tell us about your situation‒ Ask questions‒ Get quick advice

[email protected] [email protected]

mailto:[email protected]

mailto:[email protected]


Questions?