Startup Marketing Roles

Sean ZinsmeisterJuly 5th, 2011

VP of Marketing

Sales Manager Market Research Manager

Advertising & Sales Promotions

Manager

New-Products Manager

Marketing Admin Manager

Functional Marketing Organization

• Customer Service Manager• Marketing Planning Manager• Market Logistics Manager• Direct Marketing Manager• Digital Marketing Manager

VP of Marketing

Technical

SEO

Web Analytics

Creative

Production

Graphics

Video

Copywriter

Copyeditor

Outbound

SEM

Media Buyer

Inbound

Social

Email

Modern Marketing Organization

Startups: Marketing Roles

• Copywriter• Copyeditor• Digital Marketing Manager• SEO Manager• Community Manager• Inbound Marketing

Manager• Web Analytics Manager

Digital Marketing Manager

• SEO• Email• Social• Brand• Creative

Community Manager

• Community Advocate• Brand Evangelist• Communications• Customer Service• Product Development

Inbound Marketing Manager

SEO Manager

Social Media Manager

• Risk Management• CRM• Customer Service• Streamline Operations• Content Creation• Production Schedule• Manage Individuals

Sites & Organizations

PR: Public Relations

Creative Marketing Roles

• Graphics Designer• Video Editor/Producer• Copywriter• Copyeditor• Blogger• Event Marketing

Manager

Startup Marketing Roles

Sean ZinsmeisterJuly 5th, 2011