October 1, 2016

Content Marketing on a Low-Budget

Presented by Enoch Pakanati

TOP 7 IDEAS AND HACKS

Enoch PakanatiChief Smarketer

1) Sales runs through my veins

2) Content strategist for startups and B2B companies

3) I help companies market and sell better

4) CEO at The Smarketers

A Little About Me:

Hi, Every One!

enoch@thesmarketers.com

www.thesmarketers.com

@enochpjames

Content Marketing Hacks 3

Numbers To Prove

$14

Brands utilizing content

marketing save an average of

$14 per new customer

acquired

67%67% of surveyed B2B

companies reported marketing

content as a top 3 priority in

their 2015 marketing strategy.

54%

Inbound marketing delivers

54% more leads on average

than traditional outbound

marketing

76%76% of marketers are

increasing investment in

content marketing.

Content Marketing Hacks 4

What Content Marke5ng IS

Takes Patience and Consistency

Takes a LOT of work

Quality content doesn’t come cheap

Pays off in a BIG way

The Good Part

It’s possible to do content marketing both more effectively and cheaper than most businesses manage to do.

LET’s FIND OUT HOW

Content Marketing Hacks

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Free Templates

eBooks

Videos

Slideshows

Animations

Podcasts

Blog Posts

Infographics

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1 - FOCUS on Efficient Types of Content

QUOTE FROM A FREELANCER

DETERMINE TIME TAKEN IF YOU HAVE TO DO IT YOURSELF + CALCULATE HOURLY COST

GET A QUOTE FROM AN AGENCY OR OTHER PUBLIC SOURCES

Content Marketing Hacks 7

Step -2: Focus On Quality over Quan5ty

Publish one absolutely amazing piece of content per month than

publishing 30 mediocre posts.

Each post should be as valuable as possible.

Focus on Long-Form Content

Be smart, remember the 80/20 rule

Promote Extensively

Don’t waste time on unnecessary custom images

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Growth from content marketing comes from quality, not quantity.

Content Marketing Hacks 8

Convert Blogs to Podcasts or Infographics

Infographics into Slideshows and Videos

Videos into Animations (gifs), Blog Posts

Step -3: The Cheapest Way to Create Great Content Consistently

REPURPOSING EXISTING CONTENT

Content Marketing Hacks 9

Ideating, Creating, writing ,

scheduling , sharing and

promoting in batches

BATCHINGBe wise at calculating your costs

for developing content and chaos

to outsource when required

OUTSOURCE

Step - 4: Spend Time Improving Your Efficiency

Content Marketing Hacks 10

Focus on Your Niche

Focus on your goals and drive content through

specific channels

You don’t need to be everywhere at once.

All you need are the one or two channels that give you the best results.

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Step - 5: Forget Unnecessary Parts

Content Marketing Hacks 11

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Update time-sensitive content Republish old evergreen

content

Combine posts to create a long

form blog

Step - 6: Update Over Time

Content Marketing Hacks 12

CONTENT MARKETING

OPEN

Choose the right platform

Start with Email

Keep it Simple

Step - 7: Be Selec5ve With Promo5ons

Make Strategic Content Marketing Moves , spend wisely

Thank You