low budget marketing: the viking approach
DESCRIPTION
Mobile Vikings' view on low budget marketing. 27/11 VokaTRANSCRIPT
Marketing
The way we know it/ used to know it?
Mass Marketing
Me, Me, Me!
Brand message
Consequence: Big Budgets!
Large audience + Maximal exposure Result:
=
sales
“78 % of our new members were referred by other Mobile Vikings”
Our Reality:
! Limited budgets
! Engagement in telco market
Our starting point
SWARM MARKETING
Our Key ingredients?
Ongoing Dialogue
IN Genuine and human way
Facilitate a community around your product
A well developed friendship
This mindset was key in our low budget marketing
initiatives
Social Media
Customer service
Free PR
Our Mobile Vikings Flagship Store?
Presentations
Partnerships
Community Events
But always keep in mind
Keep on track
Need for creativity
It takes time & Energy
sTay 100% on Brand
You can find this presentation on
Slideshare.net/mobilevikings
All photo's from Flickr and Google+ under Creative Commons license