content marketing beyond the buzz and into reality

Download Content Marketing Beyond The Buzz And Into Reality

Post on 01-Nov-2014

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This is my keynote presentation from the Western Association of Convention and Visitor's Bureau Tech Summit

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  • 1. 800-555-1234AnnoyingSalesperson
  • 2. +
  • 3. IrrelevantContentMarketingContentMarketingPublicationPublicationIrrelevant
  • 4. People dont buy intoyour product. They buyinto your approach tosolving their problem. - Jeff Ernst, Forrestera
  • 5. 60%
  • 6. Have We Ever Been Innovative? FIRST RULE OF CONTENT MARKETING Youre Not Competing With Other Tactics!